Oluwayemisi Mary Onyenankeya
Biographic Data
| ID | 4099277 |
|---|---|
| NAME | Oluwayemisi Mary Onyenankeya |
| GIVEN NAMES | Oluwayemisi Mary |
| FAMILY NAME | Onyenankeya |
| SIGNATURE | ONYENANKEYA O M |
| AFFILIATIONS | University of Fort Hare |
| ORCID | 0000-0001-9008-8883 |
| VERIFIED | Yes |
| TOTAL WORKS | 3 |
| TOTAL CITATIONS | 5 |
| WORKS AS AUTHOR | 3 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2017 |
| LATEST PUBLICATION YEAR | 2021 |
| H-INDEX | 1 |
Stereotyping and Essentialism
The representation of indigenous African cultures in hegemonic soap operas remains a contentious issue. Critics and cultural activists have challenged the portrayal of African cultures from the prism of prescribed images and frames of reference. This article reports on a study that sought to ascertain how a contemporary South African soap opera, Generations: The Legacy, portrays indigenous African cultures. The study used a combination of quantit…
Contradictions and Tensions Between Old and New
There is a perception that soap operas are progressively infusing dominant social values and ideas while constructing and positioning indigenous cultures as peripheral and inconsistent with modernity. This article aims at ascertaining audience perceptions of and attitudes toward the construction and representation of indigenous cultures in Generations: The Legacy within the framework of indigeneity and audience reception theories. Using quantitat…
The Persuasive Influence of Nollywood Film in Cultural Transmission
The popularity and viewership of Nollywood films have expanded across African and Western cities especially those with considerable Diaspora population. This study seeks to investigate whether watching Nollywood films is likely to lead to cross-cultural transmission of Nigeria’s cultural heritage to audience members in South Africa. Data for the study were collected using observation and surveys with Likert-type scales involving participants from…
Contradictions and Tensions Between Old and New
There is a perception that soap operas are progressively infusing dominant social values and ideas while constructing and positioning indigenous cultures as peripheral and inconsistent with modernity. This article aims at ascertaining audience perceptions of and attitudes toward the construction and representation of indigenous cultures in Generations: The Legacy within the framework of indigeneity and audience reception theories. Using quantitat…
Stereotyping and Essentialism
The representation of indigenous African cultures in hegemonic soap operas remains a contentious issue. Critics and cultural activists have challenged the portrayal of African cultures from the prism of prescribed images and frames of reference. This article reports on a study that sought to ascertain how a contemporary South African soap opera, Generations: The Legacy, portrays indigenous African cultures. The study used a combination of quantit…
The Persuasive Influence of Nollywood Film in Cultural Transmission
The popularity and viewership of Nollywood films have expanded across African and Western cities especially those with considerable Diaspora population. This study seeks to investigate whether watching Nollywood films is likely to lead to cross-cultural transmission of Nigeria’s cultural heritage to audience members in South Africa. Data for the study were collected using observation and surveys with Likert-type scales involving participants from…
Stereotyping and Essentialism
The representation of indigenous African cultures in hegemonic soap operas remains a contentious issue. Critics and cultural activists have challenged the portrayal of African cultures from the prism of prescribed images and frames of reference. This article reports on a study that sought to ascertain how a contemporary South African soap opera, Generations: The Legacy, portrays indigenous African cultures. The study used a combination of quantit…
Contradictions and Tensions Between Old and New
There is a perception that soap operas are progressively infusing dominant social values and ideas while constructing and positioning indigenous cultures as peripheral and inconsistent with modernity. This article aims at ascertaining audience perceptions of and attitudes toward the construction and representation of indigenous cultures in Generations: The Legacy within the framework of indigeneity and audience reception theories. Using quantitat…
Sociology (3 works) · Gender Studies (2 works) · Gender Studies (2 works) · Indigenous (2 works) · Law (2 works) · Media studies (2 works) · Media Studies and Communication (2 works) · Political science (2 works) · Psychology (2 works) · Advertising (1 work)