Jamie D Hyodo
Biographic Data
| ID | 4100891 |
|---|---|
| NAME | Jamie D Hyodo |
| GIVEN NAMES | Jamie D |
| FAMILY NAME | Hyodo |
| SIGNATURE | HYODO J D |
| AFFILIATIONS | University of Nebraska–Lincoln |
| ORCID | 0000-0001-5441-5410 |
| VERIFIED | Yes |
| TOTAL WORKS | 3 |
| TOTAL CITATIONS | 5 |
| AUTHOR COUNT | 3 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2016 |
| LATEST PUBLICATION YEAR | 2023 |
| H-INDEX | 2 |
How rejected recommendations shape recommenders' future product intentions
When a consumer (a recommender) recommends a product to another consumer (a recommendee), it is not uncommon to learn whether the recommendee chose the recommended option (i.e., accepted the recommendation) or a different option (i.e., rejected the recommendation). Our research examines how rejected recommendations affect recommenders' subsequent intentions toward the originally recommended product. We find that upon learning one's recommendation…
How Does Religion Affect Consumer Response to Failure and Recovery by Firms
How might religion influence consumer behavior in the marketplace? The present research proposes that failure and subsequent firm recovery efforts represent a domain that may be particularly sensitive to religion. Specifically, we demonstrate that religion salience promotes a more positive response to failure when accompanied by recovery. This effect is due to heightened forgiveness, a religious value held by many major world religions, which is …
The Favor Request Effect: Requesting a Favor from Consumers to Seal the Deal
When consumers and sellers negotiate on price, the seller’s goal is to complete the sale at a profitable price. In this research, we show that sellers who pair a discounted offer with a favor request can increase the probability that a consumer will accept the offer. The effect, which we refer to as “the favor request effect”, is found across multiple shopping contexts and multiple types of favor requests (experiment 1) and in negotiations involv…
How Does Religion Affect Consumer Response to Failure and Recovery by Firms
How might religion influence consumer behavior in the marketplace? The present research proposes that failure and subsequent firm recovery efforts represent a domain that may be particularly sensitive to religion. Specifically, we demonstrate that religion salience promotes a more positive response to failure when accompanied by recovery. This effect is due to heightened forgiveness, a religious value held by many major world religions, which is …
The Favor Request Effect: Requesting a Favor from Consumers to Seal the Deal
When consumers and sellers negotiate on price, the seller’s goal is to complete the sale at a profitable price. In this research, we show that sellers who pair a discounted offer with a favor request can increase the probability that a consumer will accept the offer. The effect, which we refer to as “the favor request effect”, is found across multiple shopping contexts and multiple types of favor requests (experiment 1) and in negotiations involv…
The Favor Request Effect: Requesting a Favor from Consumers to Seal the Deal
When consumers and sellers negotiate on price, the seller’s goal is to complete the sale at a profitable price. In this research, we show that sellers who pair a discounted offer with a favor request can increase the probability that a consumer will accept the offer. The effect, which we refer to as “the favor request effect”, is found across multiple shopping contexts and multiple types of favor requests (experiment 1) and in negotiations involv…
How Does Religion Affect Consumer Response to Failure and Recovery by Firms
How might religion influence consumer behavior in the marketplace? The present research proposes that failure and subsequent firm recovery efforts represent a domain that may be particularly sensitive to religion. Specifically, we demonstrate that religion salience promotes a more positive response to failure when accompanied by recovery. This effect is due to heightened forgiveness, a religious value held by many major world religions, which is …
How rejected recommendations shape recommenders' future product intentions
When a consumer (a recommender) recommends a product to another consumer (a recommendee), it is not uncommon to learn whether the recommendee chose the recommended option (i.e., accepted the recommendation) or a different option (i.e., rejected the recommendation). Our research examines how rejected recommendations affect recommenders' subsequent intentions toward the originally recommended product. We find that upon learning one's recommendation…
Economics (3 works) · Psychology (3 works) · Computer Science (2 works) · Consumer Behavior in Brand Consumption and Identification (2 works) · Microeconomics (2 works) · Social Psychology (2 works) · Affect (linguistics (1 works) · Affect (linguistics) (1 works) · Business (1 works) · Cognitive psychology (1 works)