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Shreyans Goenka

Datos Biográficos

ID4100892
NOMBREShreyans Goenka
NOMBRESShreyans
APELLIDOGoenka
FIRMAGOENKA S
AFILIACIONESVirginia Tech
ORCID0000-0003-0048-5186
VERIFICADOSí
TOTAL DE OBRAS5
TOTAL DE CITAS15
TOTAL COMO AUTOR5
TOTAL COMO EDITOR0
PRIMER AÑO DE PUBLICACIÓN2019
AÑO MÁS RECIENTE DE PUBLICACIÓN2025
ÍNDICE H2
  • Price Partitioning of Socio-Moral Surcharges

    Open Access•Shreyans Goenka, Rajesh Bagchi et al.•ARTICLE•Journal of Consumer Research•2025•Referencias: 42

    Many companies are levying mandatory surcharges on products to raise funds for socio-moral causes (e.g., carbon-offset, living-wage, fair-trade, and sustainability surcharges). Should these surcharges be presented separately from the product price (i.e., partitioned pricing) or combined with the product price (i.e., all-inclusive pricing)? This research argues that partitioned pricing for socio-moral surcharges can backfire. When socio-moral surc…

  • Partisan Media Sentiment Toward Artificial Intelligence

    Open Access•Angela Yi, Shreyans Goenka et al.•ARTICLE•Social Psychological and…•2024

    Artificial intelligence (AI) is becoming pervasive across society. However, its deployment appears to be a divisive issue. This research examines aversion to AI across the partisan divide. We analyze partisan media sentiment toward AI, a powerful driver of public opinion toward social issues. We conduct a text analysis of media articles on AI ( N = 7,840) from several liberal-leaning and conservative-leaning media outlets. The results demonstrate…

  • When is sensory consumption immoral

    Shreyans Goenka, Manoj Thomas•ARTICLE•Journal of Personality and Social…•2023•Citada por: 1

    Although humans are hard-wired to pursue sensory pleasure, they show considerable heterogeneity in their moral evaluations of sensory pleasure. In some societies, sensory pleasure is pursued without any moral inhibition, but in other societies, it is considered to be immoral and actively suppressed. This research investigates the moral motives behind the suppression of sensory consumption. Is the suppression of sensory consumption caused by the m…

  • The malleable morality of conspicuous consumption

    Shreyans Goenka, Manoj Thomas•ARTICLE•Journal of Personality and Social…•2020•Citada por: 8

    Conspicuous consumption has often been decried as immoral by many philosophers and scholars, yet it is ubiquitous and widely embraced. This research sheds light on the apparent paradox by proposing that the perceived morality of conspicuous consumption is malleable, contingent upon how different moral lenses highlight the different characteristics embedded in the behavior. Utilizing the Moral Foundations Theory, we demonstrate that the individual…

  • Charities Can Increase the Effectiveness of Donation Appeals by Using a Morally Congruent Positive Emotion

    Open Access•Shreyans Goenka, Stijn M J Van Osselaer•ARTICLE•Journal of Consumer Research•2019•Citada por: 6•Referencias: 80

    Prosocial organizations have different moral objectives. Some seek to promote welfare (e.g., Red Cross), but others seek to promote justice and equality (e.g., ACLU). Additionally, these organizations can induce different positive emotions to motivate donations. If organizations are seeking to promote different moral objectives using positive emotions, which positive emotion will be the most effective for their respective campaigns? We demonstrat…

  • The malleable morality of conspicuous consumption

    Shreyans Goenka, Manoj Thomas•ARTICLE•Journal of Personality and Social…•2020•Citada por: 8

    Conspicuous consumption has often been decried as immoral by many philosophers and scholars, yet it is ubiquitous and widely embraced. This research sheds light on the apparent paradox by proposing that the perceived morality of conspicuous consumption is malleable, contingent upon how different moral lenses highlight the different characteristics embedded in the behavior. Utilizing the Moral Foundations Theory, we demonstrate that the individual…

  • Charities Can Increase the Effectiveness of Donation Appeals by Using a Morally Congruent Positive Emotion

    Open Access•Shreyans Goenka, Stijn M J Van Osselaer•ARTICLE•Journal of Consumer Research•2019•Citada por: 6•Referencias: 80

    Prosocial organizations have different moral objectives. Some seek to promote welfare (e.g., Red Cross), but others seek to promote justice and equality (e.g., ACLU). Additionally, these organizations can induce different positive emotions to motivate donations. If organizations are seeking to promote different moral objectives using positive emotions, which positive emotion will be the most effective for their respective campaigns? We demonstrat…

  • When is sensory consumption immoral

    Shreyans Goenka, Manoj Thomas•ARTICLE•Journal of Personality and Social…•2023•Citada por: 1

    Although humans are hard-wired to pursue sensory pleasure, they show considerable heterogeneity in their moral evaluations of sensory pleasure. In some societies, sensory pleasure is pursued without any moral inhibition, but in other societies, it is considered to be immoral and actively suppressed. This research investigates the moral motives behind the suppression of sensory consumption. Is the suppression of sensory consumption caused by the m…

  • Charities Can Increase the Effectiveness of Donation Appeals by Using a Morally Congruent Positive Emotion

    Open Access•Shreyans Goenka, Stijn M J Van Osselaer•ARTICLE•Journal of Consumer Research•2019•Citada por: 6•Referencias: 80

    Prosocial organizations have different moral objectives. Some seek to promote welfare (e.g., Red Cross), but others seek to promote justice and equality (e.g., ACLU). Additionally, these organizations can induce different positive emotions to motivate donations. If organizations are seeking to promote different moral objectives using positive emotions, which positive emotion will be the most effective for their respective campaigns? We demonstrat…

  • The malleable morality of conspicuous consumption

    Shreyans Goenka, Manoj Thomas•ARTICLE•Journal of Personality and Social…•2020•Citada por: 8

    Conspicuous consumption has often been decried as immoral by many philosophers and scholars, yet it is ubiquitous and widely embraced. This research sheds light on the apparent paradox by proposing that the perceived morality of conspicuous consumption is malleable, contingent upon how different moral lenses highlight the different characteristics embedded in the behavior. Utilizing the Moral Foundations Theory, we demonstrate that the individual…

  • When is sensory consumption immoral

    Shreyans Goenka, Manoj Thomas•ARTICLE•Journal of Personality and Social…•2023•Citada por: 1

    Although humans are hard-wired to pursue sensory pleasure, they show considerable heterogeneity in their moral evaluations of sensory pleasure. In some societies, sensory pleasure is pursued without any moral inhibition, but in other societies, it is considered to be immoral and actively suppressed. This research investigates the moral motives behind the suppression of sensory consumption. Is the suppression of sensory consumption caused by the m…

  • Partisan Media Sentiment Toward Artificial Intelligence

    Open Access•Angela Yi, Shreyans Goenka et al.•ARTICLE•Social Psychological and…•2024

    Artificial intelligence (AI) is becoming pervasive across society. However, its deployment appears to be a divisive issue. This research examines aversion to AI across the partisan divide. We analyze partisan media sentiment toward AI, a powerful driver of public opinion toward social issues. We conduct a text analysis of media articles on AI ( N = 7,840) from several liberal-leaning and conservative-leaning media outlets. The results demonstrate…

  • Price Partitioning of Socio-Moral Surcharges

    Open Access•Shreyans Goenka, Rajesh Bagchi et al.•ARTICLE•Journal of Consumer Research•2025•Referencias: 42

    Many companies are levying mandatory surcharges on products to raise funds for socio-moral causes (e.g., carbon-offset, living-wage, fair-trade, and sustainability surcharges). Should these surcharges be presented separately from the product price (i.e., partitioned pricing) or combined with the product price (i.e., all-inclusive pricing)? This research argues that partitioned pricing for socio-moral surcharges can backfire. When socio-moral surc…

Political science (4 obras) · Psychology (4 obras) · Social Psychology (4 obras) · Law (3 obras) · Sociology (3 obras) · Cognitive psychology (2 obras) · Consumption (sociology) (2 obras) · Economics (2 obras) · Emotions and Moral Behavior (2 obras) · Morality (2 obras)

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