Marissa A Sharif

Biographic Data

ID4100913
NAMEMarissa A Sharif
GIVEN NAMESMarissa A
FAMILY NAMESharif
SIGNATURESHARIF M A
AFFILIATIONSUniversity of Pennsylvania
ORCID0000-0001-7910-7000
VERIFIEDYes
TOTAL WORKS6
TOTAL CITATIONS5
AUTHOR COUNT6
EDITOR COUNT0
FIRST PUBLICATION YEAR2020
LATEST PUBLICATION YEAR2025
H-INDEX2

  • Extremeness Aversion and Choice Set Composition: Exposure to Multiple Extreme Options Reduces Extremeness Aversion

    Open AccessMarissa A Sharif, Elizabeth Webb et al.ARTICLEJournal of Consumer Research2025References: 44

    Extremeness aversion—the tendency for consumers to prefer middling options in a choice set—is an incredibly robust and well-studied phenomenon. However, it has primarily been studied in the context of two- or three-option choice sets. In six studies (Ntotal = 9,377), we suggest that consumers’ aversion to extreme options depends on the frequency of similar options in the choice set. In particular, we find that consumers are relatively more likely…

  • The Confirmation Nudge: Prompts to Change or Confirm Initial Preferences Steer Consumer Choice

    Open AccessKellen Mrkva, Shannon M Duncan et al.ARTICLEJournal of Consumer Research2025References: 34

    Across two field experiments and several preregistered lab experiments, we demonstrate that confirmation nudges, which ask consumers whether they would like to confirm or change their initial choice, impact choice. First, consumers navigating a subscription company’s smartphone app were randomized to a control or confirmation nudge condition, which asked them to either confirm their initial choice or switch to an annual subscription. Confirmation…

  • Emotion tracking (vs. reporting) increases the persistence of positive (vs. negative) emotions

    Open AccessReihane Boghrati, Marissa A Sharif et al.ARTICLEJournal of Experimental Social…2024

  • Work-to-Unlock Rewards: Leveraging Goals in Reward Systems to Increase Consumer Persistence

    Open AccessMarissa A Sharif, Kaitlin Woolley et al.ARTICLEJournal of Consumer Research2022References: 55

    Eight studies (N = 5,025) demonstrate that consumers persist more when they must complete a target number of goal-related actions before receiving continuous rewards (i.e., what we term work-to-unlock rewards) than when they receive continuous rewards for their effort right away (i.e., what we term work-to-receive rewards). The authors suggest that the motivating power of work-to-unlock rewards arises because these rewards (1) naturally encourage…

  • Having too little or too much time is linked to lower subjective well-being

    Marissa A Sharif, Cassie Mogilner et al.ARTICLEJournal of Personality and Social…2021Cited by: 3

    Many people living in modern society feel like they do not have enough time and are constantly searching for more. But is having limited discretionary time actually detrimental? And can there be downsides of having too much discretionary time? In two large-scale data sets spanning 35,375 Americans and two experiments, we explore the relationship between the amount of discretionary time individuals have and their subjective well-being. We find and…

  • The Effect of Categorization on Goal Progress Perceptions and Motivation

    Open AccessMarissa A Sharif, Kaitlin Woolley et al.ARTICLEJournal of Consumer Research2020Cited by: 2References: 59

    Consumers monitor their goal progress to know how much effort they need to invest to achieve their goals. However, the factors influencing consumers' goal progress monitoring are largely unexamined. Seven studies (N = 8,409) identified categorization as a novel factor that influences goal progress perceptions, with consequences for motivation. When pursuing a goal, categorization cues lead consumers to perceive that their goal-relevant actions ar…