Justin Pomerance
Biographic Data
| ID | 4100916 |
|---|---|
| NAME | Justin Pomerance |
| GIVEN NAMES | Justin |
| FAMILY NAME | Pomerance |
| SIGNATURE | POMERANCE J |
| AFFILIATIONS | Assistant Professor of marketing, Department of Marketing, Paul College of Business and Economics, University of New Hampshire Justin Pomerance ( [email protected] ) is , 10 Garrison Avenue, Durham, NH 03824, USA |
| ORCID | 0000-0003-1374-5450 |
| VERIFIED | Yes |
| TOTAL WORKS | 3 |
| TOTAL CITATIONS | 1 |
| AUTHOR COUNT | 3 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2025 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 1 |
The Robustness of Mental Accounting Across 21 Countries
First introduced four decades ago, the influential concept of mental accounting—how people mentally organize, evaluate, and track financial activities—posits that consumers often defy traditional economic rationality, treating money as non-fungible across discrete mental accounts. In this research, we present the first large-scale test of the replicability and generalizability of mental accounting effects, using a sample of 5,589 participants fro…
Painful Prices: The Moral Harm Model of Price Fairness
Consumers’ responses to seller’s prices, including perceptions of price fairness (PPF) and unfairness, are a crucial aspect of the marketplace. Although past literature has uncovered a variety of factors that influence PPF, the lack of an overarching conceptual framework has constrained understanding of when and why consumers are more likely to perceive prices as fair or unfair. The authors develop a conceptual model of PPF as moral judgments and…
A glass half full of money: Dispositional optimism and wealth accumulation across the income spectrum
What drives some people to save more effectively for their future than others? This multistudy investigation (N = 143,461) explores how dispositional optimism-the generalized tendency to hold positive expectations about the future-shapes individuals' financial decisions and outcomes. Leveraging both cross-sectional and longitudinal designs across several countries, our findings reveal that optimism significantly predicts greater savings over time…
A glass half full of money: Dispositional optimism and wealth accumulation across the income spectrum
What drives some people to save more effectively for their future than others? This multistudy investigation (N = 143,461) explores how dispositional optimism-the generalized tendency to hold positive expectations about the future-shapes individuals' financial decisions and outcomes. Leveraging both cross-sectional and longitudinal designs across several countries, our findings reveal that optimism significantly predicts greater savings over time…
Painful Prices: The Moral Harm Model of Price Fairness
Consumers’ responses to seller’s prices, including perceptions of price fairness (PPF) and unfairness, are a crucial aspect of the marketplace. Although past literature has uncovered a variety of factors that influence PPF, the lack of an overarching conceptual framework has constrained understanding of when and why consumers are more likely to perceive prices as fair or unfair. The authors develop a conceptual model of PPF as moral judgments and…
A glass half full of money: Dispositional optimism and wealth accumulation across the income spectrum
What drives some people to save more effectively for their future than others? This multistudy investigation (N = 143,461) explores how dispositional optimism-the generalized tendency to hold positive expectations about the future-shapes individuals' financial decisions and outcomes. Leveraging both cross-sectional and longitudinal designs across several countries, our findings reveal that optimism significantly predicts greater savings over time…
The Robustness of Mental Accounting Across 21 Countries
First introduced four decades ago, the influential concept of mental accounting—how people mentally organize, evaluate, and track financial activities—posits that consumers often defy traditional economic rationality, treating money as non-fungible across discrete mental accounts. In this research, we present the first large-scale test of the replicability and generalizability of mental accounting effects, using a sample of 5,589 participants fro…
Economics (2 works) · Psychology (2 works) · Social Psychology (2 works) · Accounting and Organizational Management (1 works) · Auditing, Earnings Management, Governance (1 works) · Bayesian probability (1 works) · Context (archaeology) (1 works) · Decision-Making and Behavioral Economics (1 works) · Demographic economics (1 works) · Economic Theory and Institutions (1 works)