Francesca Valsesia
Biographic Data
| ID | 4100930 |
|---|---|
| NAME | Francesca Valsesia |
| GIVEN NAMES | Francesca |
| FAMILY NAME | Valsesia |
| SIGNATURE | VALSESIA F |
| AFFILIATIONS | University of Southern California |
| ORCID | 0000-0003-1184-0171 |
| VERIFIED | Yes |
| TOTAL WORKS | 4 |
| TOTAL CITATIONS | 11 |
| AUTHOR COUNT | 4 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2016 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 2 |
Starting Positive: The Impact of Self-Presentation Concerns on Consumer Reviews
This research investigates how reviewers’ self-presentation strategies influence their posting behavior. We find reviewers are less likely to post negative reviews early in their review history due to concerns that doing so would make them appear as lacking warmth. This concern diminishes as the number of reviews associated with their profile increases, resulting in a discernable negative trend in ratings at the reviewer level. We document this t…
Let Me Show You What I Did versus What I Have: Sharing Experiential versus Material Purchases Alters Authenticity and Liking of Social Media Users
Social media may encourage novel ways of signaling that involve different purchase types (experiential vs. material), signaling frequencies (multiple vs. single signals), and other features unique to social media (e.g., hashtags). This work examines how purchase signals are received on social media and how these signaling variations affect signal receivers' perceptions of the authenticity of social media posts as well as the overall impressions r…
Based on a true story: Making people believe the unbelievable
What Wins Awards Is Not Always What I Buy: How Creative Control Affects Authenticity and Thus Recognition (But Not Liking)
Being lauded is not the same as being liked; celebrated products that win awards frequently fail to stand out in terms of commercial success. This work documents how creative control , the extent to which the same entity takes responsibility for all stages of the creative process, impacts which products are singled out for recognition but does not play a comparable role in determining what consumers like and thus purchase. Using real-world data, …
Let Me Show You What I Did versus What I Have: Sharing Experiential versus Material Purchases Alters Authenticity and Liking of Social Media Users
Social media may encourage novel ways of signaling that involve different purchase types (experiential vs. material), signaling frequencies (multiple vs. single signals), and other features unique to social media (e.g., hashtags). This work examines how purchase signals are received on social media and how these signaling variations affect signal receivers' perceptions of the authenticity of social media posts as well as the overall impressions r…
What Wins Awards Is Not Always What I Buy: How Creative Control Affects Authenticity and Thus Recognition (But Not Liking)
Being lauded is not the same as being liked; celebrated products that win awards frequently fail to stand out in terms of commercial success. This work documents how creative control , the extent to which the same entity takes responsibility for all stages of the creative process, impacts which products are singled out for recognition but does not play a comparable role in determining what consumers like and thus purchase. Using real-world data, …
Based on a true story: Making people believe the unbelievable
What Wins Awards Is Not Always What I Buy: How Creative Control Affects Authenticity and Thus Recognition (But Not Liking)
Being lauded is not the same as being liked; celebrated products that win awards frequently fail to stand out in terms of commercial success. This work documents how creative control , the extent to which the same entity takes responsibility for all stages of the creative process, impacts which products are singled out for recognition but does not play a comparable role in determining what consumers like and thus purchase. Using real-world data, …
Based on a true story: Making people believe the unbelievable
Let Me Show You What I Did versus What I Have: Sharing Experiential versus Material Purchases Alters Authenticity and Liking of Social Media Users
Social media may encourage novel ways of signaling that involve different purchase types (experiential vs. material), signaling frequencies (multiple vs. single signals), and other features unique to social media (e.g., hashtags). This work examines how purchase signals are received on social media and how these signaling variations affect signal receivers' perceptions of the authenticity of social media posts as well as the overall impressions r…
Starting Positive: The Impact of Self-Presentation Concerns on Consumer Reviews
This research investigates how reviewers’ self-presentation strategies influence their posting behavior. We find reviewers are less likely to post negative reviews early in their review history due to concerns that doing so would make them appear as lacking warmth. This concern diminishes as the number of reviews associated with their profile increases, resulting in a discernable negative trend in ratings at the reviewer level. We document this t…
Consumer Behavior in Brand Consumption and Identification (3 works) · Digital Marketing and Social Media (3 works) · Psychology (3 works) · Social Psychology (3 works) · Advertising (2 works) · Business (2 works) · Computer Science (2 works) · Affect (linguistics) (1 works) · Artificial Intelligence (1 works) · Cognitive psychology (1 works)