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Gunes Biliciler

Biographic Data

ID4100948
NAMEGunes Biliciler
GIVEN NAMESGunes
FAMILY NAMEBiliciler
SIGNATUREBILICILER G
VERIFIEDNo
TOTAL WORKS1
TOTAL CITATIONS3
AUTHOR COUNT1
EDITOR COUNT0
FIRST PUBLICATION YEAR2022
LATEST PUBLICATION YEAR2022
H-INDEX1
  • Consumers as Naive Physicists: How Visual Entropy Cues Shift Temporal Focus and Influence Product Evaluations

    Open Access•Gunes Biliciler, Rajagopal Raghunathan et al.•ARTICLE•Journal of Consumer Research•2022•Cited by: 3•References: 45

    Marketers often use images to promote their products. For example, an advertisement for kitchen tools might display the tools alongside various ingredients, or an advertisement for a bookstore might showcase pictures of the store's interior. One underlying visual characteristic of such images is the degree of 'entropy'-or disorder-in their content. Motivated by a fundamental principle from physics-namely, that entropy can only increase over time-…

  • Consumers as Naive Physicists: How Visual Entropy Cues Shift Temporal Focus and Influence Product Evaluations

    Open Access•Gunes Biliciler, Rajagopal Raghunathan et al.•ARTICLE•Journal of Consumer Research•2022•Cited by: 3•References: 45

    Marketers often use images to promote their products. For example, an advertisement for kitchen tools might display the tools alongside various ingredients, or an advertisement for a bookstore might showcase pictures of the store's interior. One underlying visual characteristic of such images is the degree of 'entropy'-or disorder-in their content. Motivated by a fundamental principle from physics-namely, that entropy can only increase over time-…

  • Consumers as Naive Physicists: How Visual Entropy Cues Shift Temporal Focus and Influence Product Evaluations

    Open Access•Gunes Biliciler, Rajagopal Raghunathan et al.•ARTICLE•Journal of Consumer Research•2022•Cited by: 3•References: 45

    Marketers often use images to promote their products. For example, an advertisement for kitchen tools might display the tools alongside various ingredients, or an advertisement for a bookstore might showcase pictures of the store's interior. One underlying visual characteristic of such images is the degree of 'entropy'-or disorder-in their content. Motivated by a fundamental principle from physics-namely, that entropy can only increase over time-…

Aesthetic Perception and Analysis (1 works) · Cognitive psychology (1 works) · Computer Science (1 works) · Consumer Behavior in Brand Consumption and Identification (1 works) · Entropy (arrow of time) (1 works) · Fluency (1 works) · Mathematics education (1 works) · Media Influence and Health (1 works) · Physics (1 works) · Psychology (1 works)

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