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Kelley Gullo

Biographic Data

ID4100960
NAMEKelley Gullo
GIVEN NAMESKelley
FAMILY NAMEGullo
SIGNATUREGULLO K
AFFILIATIONSDuke University
VERIFIEDNo
TOTAL WORKS1
TOTAL CITATIONS8
AUTHOR COUNT1
EDITOR COUNT0
FIRST PUBLICATION YEAR2019
LATEST PUBLICATION YEAR2019
H-INDEX1
  • Does Time of Day Affect Variety-Seeking

    Open Access•Kelley Gullo, Jonah Berger et al.•ARTICLE•Journal of Consumer Research•2019•Cited by: 8•References: 54

    Variety-seeking is a fundamental aspect of choice. But given circadian rhythms in chronobiology, might variety-seeking vary by time of day? Four studies, including an empirical analysis of millions of purchases, demonstrate diurnal variation in variety-seeking. Variety-seeking is lower in the morning than other times of day. People pick less varied flavors of yogurt, for example, when choosing in the morning. Further, the results demonstrate the …

  • Does Time of Day Affect Variety-Seeking

    Open Access•Kelley Gullo, Jonah Berger et al.•ARTICLE•Journal of Consumer Research•2019•Cited by: 8•References: 54

    Variety-seeking is a fundamental aspect of choice. But given circadian rhythms in chronobiology, might variety-seeking vary by time of day? Four studies, including an empirical analysis of millions of purchases, demonstrate diurnal variation in variety-seeking. Variety-seeking is lower in the morning than other times of day. People pick less varied flavors of yogurt, for example, when choosing in the morning. Further, the results demonstrate the …

  • Does Time of Day Affect Variety-Seeking

    Open Access•Kelley Gullo, Jonah Berger et al.•ARTICLE•Journal of Consumer Research•2019•Cited by: 8•References: 54

    Variety-seeking is a fundamental aspect of choice. But given circadian rhythms in chronobiology, might variety-seeking vary by time of day? Four studies, including an empirical analysis of millions of purchases, demonstrate diurnal variation in variety-seeking. Variety-seeking is lower in the morning than other times of day. People pick less varied flavors of yogurt, for example, when choosing in the morning. Further, the results demonstrate the …

Affect (linguistics) (1 works) · Animal science (1 works) · Arousal (1 works) · Behavioral Health and Interventions (1 works) · Biology (1 works) · Chronobiology (1 works) · Circadian rhythm (1 works) · Communication (1 works) · Consumer Behavior in Brand Consumption and Identification (1 works) · Evolutionary Psychology and Human Behavior (1 works)

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