Annika Abell

Biographic Data

ID4100976
NAMEAnnika Abell
GIVEN NAMESAnnika
FAMILY NAMEAbell
SIGNATUREABELL A
AFFILIATIONSUniversity of Tennessee at Knoxville
ORCID0000-0002-9564-9974
VERIFIEDYes
TOTAL WORKS6
TOTAL CITATIONS6
WORKS AS AUTHOR6
WORKS AS EDITOR0
FIRST PUBLICATION YEAR2019
LATEST PUBLICATION YEAR2026
H-INDEX1

  • The Art of Misspelling

    Open AccessLeah Warfield Smith, Annika Abell et al.ARTICLEJournal of Consumer Research2026Cited by: 1References: 49

    Linguistic characteristics influence how consumers recognize and associate with brands. Although recent research shows the negative impact of misspellings in brand names on sincerity and brand attitudes, many brands successfully use this strategy to create unique brand identities. We argue that not all misspellings have the same negative impact and thus explore how consumers process brand names through both linguistic and conceptual fluency. In a…

  • What’s in a “Happy” Meal? The Effects of Smiley Faces in Restaurant Logos on Price and Healthfulness Perceptions

    Annika Abell, Leah Smith et al.ARTICLEJournal of Advertising2024

    Annika Abella* , Leah Smithb & Dipayan Biswasc a University of Tennessee, Knoxville, Tennessee, USAb University of Arkansas, Fayetteville, Arkansas, USAc University of South Florida, Tampa, Florida, USA

  • Contextual effects of color on food choices

    Open AccessCourtney Szocs, Annika Abell et al.ARTICLEJournal of Consumer Psychology2024References: 3

    This research examines how red ambient color in restaurants/cafeterias influences food choices. Prior research shows that red directly related to a food product (such as on nutrition labels or plates/cups) leads to avoidance of unhealthy foods. Yet, many successful fast‐food restaurants (e.g., McDonald's and Dairy Queen) use red in their ambiance, suggesting that in the context of food/eating, ambient red may have a different meaning than product…

  • Curvy Digital Marketing Designs

    Open AccessDipayan Biswas, Annika Abell et al.ARTICLEJournal of Consumer Research2024References: 62

    With the growing prevalence of digital platforms for online shopping, advertising, and marketing activities in general, it is imperative to better understand how designs of virtual elements on digital interfaces influence click behavior. Websites and online advertisements contain virtual elements such as call-to-action buttons, images, and logos. This research examines how curved versus sharp angled shapes of virtual elements in online ads and on…

  • More Trust in Fewer Followers

    Open AccessMary Pittman, Matthew Pittman et al.ARTICLEJournal of Interactive Marketing2021

    Digital marketing campaigns increasingly utilize social media influencers. Research in influencer marketing has investigated popularity metrics but found conflicting results on how the number of followers and likes on posts might influence consumers’ behaviors. The present research investigates green living orientation of influencers as a moderating characteristic that leads to differential interpretation of popularity metrics in the context of g…

  • Extending the Boundaries of Sensory Marketing and Examining the Sixth Sensory System

    Open AccessDipayan Biswas, Courtney Szocs et al.ARTICLEJournal of Consumer Research2019Cited by: 5References: 61

    Prior research has examined the role of the traditional five sensory systems (visual, olfactory, haptic, auditory, and gustatory) and how they influence food evaluations. This research extends the boundaries of sensory marketing by examining the effects of the vestibular system, often referred to as the "sixth sensory system," which is responsible for balance and posture. The results of six experiments show that vestibular sensations related to p…