Jacob Goldenberg
Biographic Data
| ID | 4100984 |
|---|---|
| NAME | Jacob Goldenberg |
| GIVEN NAMES | Jacob |
| FAMILY NAME | Goldenberg |
| SIGNATURE | GOLDENBERG J |
| AFFILIATIONS | Hebrew University of Jerusalem |
| VERIFIED | No |
| TOTAL WORKS | 13 |
| TOTAL CITATIONS | 34 |
| AUTHOR COUNT | 8 |
| EDITOR COUNT | 5 |
| FIRST PUBLICATION YEAR | 2003 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 4 |
Made With AI: Consumer Engagement with Social Media Containing AI Disclosures
Social media shapes how people connect, communicate and consume information. As generative artificial intelligence (AI) becomes an increasingly common tool for content creation, many platforms have introduced disclosure requirements to inform consumers when content has been created or significantly edited by AI. Yet, little is known about how such AI-generated content (AIGC) disclosures influence consumer engagement, a key metric for creators, pl…
Brief Commentary: A Framework for Detecting AI Agents in Online Research
Online behavioral research assumes survey responses come from humans, yet vision-enabled AI agents can now autonomously complete surveys by capturing screenshots, processing questions, and submitting responses. Because these agents perceive the same rendered visual content that humans see, traditional detection methods are ineffective. This article introduces the Cognitive Trap Framework: researchers can transform architectural constraints of vis…
Improving Our Scientific Understanding of Consumer Behavior
“The Journal of Consumer Research is an anomaly in the ‘house of intellect’. Its primary objective is to serve as an interdisciplinary communication vehicle for theory, empirical research and methodology of the study of consumer behavior. ... It is our objective to be the first journal in which professionals sharing an interest in consumer behavior across disciplines send their material. ... JCR is intended to be a medium for interdisciplinary ex…
When Language Matters
Text analysis is increasingly used for consumer and marketing insight. But while work has shed light on what firms should say to customers, when to say those things (e.g., within an advertisement or sales interaction) is less clear. Service employees, for example, could adopt a certain speaking style at a conversation's start, end, or throughout. When might specific language features be beneficial? This article introduces a novel approach to addr…
How Sensory Language Shapes Influencer's Impact
Influencer marketing has become big business. But while influencers have the potential to spread marketing messages and drive purchase, some posts get lots of engagement and boost sales, while others do not. What makes some posts more impactful? This work examines how sensory language (e.g., words like 'crumble' and 'juicy' that engage the senses) shapes consumer responses to influencer-sponsored content. A multimethod investigation, combining co…
On Breaking Functional Fixedness: How the Aha! Moment Enhances Perceived Product Creativity and Product Appeal
How do consumers react to products assembled from existing components? Nine studies in both the lab and the field demonstrate that consumers evaluate products as more creative and more appealing when they consist of components that originally served entirely different functions. When consumers realize that the intended functionality of a component is not fixed, but versatile, they experience an aha! moment, which in turn enhances perceived produc…
Promoting Data Richness in Consumer Research: How to Develop and Evaluate Articles with Multiple Data Sources
As stated in the mission of the Journal of Consumer Research (JCR) (2022) and a recent editorial (Schmitt et al. 2022), JCR is a multi-disciplinary journal where consumer research provides insights about consumers and consumption in the marketplace in a way that meaningfully extends the knowledge from one of our core disciplines (e.g., psychology, sociology, economics) about a consumer-oriented construct. Unfortunately, the labels “consumer resea…
Moving, Fast or Slow: How Perceived Speed Influences Mental Representation and Decision Making
Can the sensation of moving fast versus slow systematically influence consumer behavior? With recent technological innovations, people increasingly experience speed during decision making. They can be physically on the move with their devices or virtually immersed in speed simulated through their devices. Through seven experiments, we provide evidence for a speed-abstraction effect, where the perception of moving faster (vs. slower) leads people …
We look like our names: The manifestation of name stereotypes in facial appearance
whereby both a social perceiver and a computer are able to accurately match a person's name to his or her face. In 8 studies we demonstrate the existence of this effect, as participants examining an unfamiliar face accurately select the person's true name from a list of several names, significantly above chance level. We replicate the effect in 2 countries and find that it extends beyond the limits of socioeconomic cues. We also find the effect u…
Evolution through bursts: Network structure develops through localized bursts in time and space
Models of network evolution are based on the implicit assumption that network growth is continuous, uniform, and steady. Using the data collected from a large online-blogging platform, we show that the addition and removal of network ties by users do not occur sporadically at isolated nodes spread all over the network, as assumed by the vast majority of stochastic network models, but rather occur in brief bursts of intense local activity. These b…
A Comparison of the Effects of Transmitter Activity and Connectivity on the Diffusion of Information Over Online Social Networks
Structure and freedom in creativity: The interplay between externally imposed structure and personal cognitive style
This research investigates how creativity is influenced by externally imposed structure (how structured the task is), internal, cognitively produced, structure (how structured the individuals' cognitive style is), and the interaction between these two factors. Reviewing past literature, we find a contradiction. Studies that focused on the situational perspective found that externally imposed structure increases creativity. In contrast, studies th…
Cellular automata modeling of resistance to innovations: Effects and solutions
Promoting Data Richness in Consumer Research: How to Develop and Evaluate Articles with Multiple Data Sources
As stated in the mission of the Journal of Consumer Research (JCR) (2022) and a recent editorial (Schmitt et al. 2022), JCR is a multi-disciplinary journal where consumer research provides insights about consumers and consumption in the marketplace in a way that meaningfully extends the knowledge from one of our core disciplines (e.g., psychology, sociology, economics) about a consumer-oriented construct. Unfortunately, the labels “consumer resea…
How Sensory Language Shapes Influencer's Impact
Influencer marketing has become big business. But while influencers have the potential to spread marketing messages and drive purchase, some posts get lots of engagement and boost sales, while others do not. What makes some posts more impactful? This work examines how sensory language (e.g., words like 'crumble' and 'juicy' that engage the senses) shapes consumer responses to influencer-sponsored content. A multimethod investigation, combining co…
We look like our names: The manifestation of name stereotypes in facial appearance
whereby both a social perceiver and a computer are able to accurately match a person's name to his or her face. In 8 studies we demonstrate the existence of this effect, as participants examining an unfamiliar face accurately select the person's true name from a list of several names, significantly above chance level. We replicate the effect in 2 countries and find that it extends beyond the limits of socioeconomic cues. We also find the effect u…
Moving, Fast or Slow: How Perceived Speed Influences Mental Representation and Decision Making
Can the sensation of moving fast versus slow systematically influence consumer behavior? With recent technological innovations, people increasingly experience speed during decision making. They can be physically on the move with their devices or virtually immersed in speed simulated through their devices. Through seven experiments, we provide evidence for a speed-abstraction effect, where the perception of moving faster (vs. slower) leads people …
On Breaking Functional Fixedness: How the Aha! Moment Enhances Perceived Product Creativity and Product Appeal
How do consumers react to products assembled from existing components? Nine studies in both the lab and the field demonstrate that consumers evaluate products as more creative and more appealing when they consist of components that originally served entirely different functions. When consumers realize that the intended functionality of a component is not fixed, but versatile, they experience an aha! moment, which in turn enhances perceived produc…
Structure and freedom in creativity: The interplay between externally imposed structure and personal cognitive style
This research investigates how creativity is influenced by externally imposed structure (how structured the task is), internal, cognitively produced, structure (how structured the individuals' cognitive style is), and the interaction between these two factors. Reviewing past literature, we find a contradiction. Studies that focused on the situational perspective found that externally imposed structure increases creativity. In contrast, studies th…
Cellular automata modeling of resistance to innovations: Effects and solutions
Improving Our Scientific Understanding of Consumer Behavior
“The Journal of Consumer Research is an anomaly in the ‘house of intellect’. Its primary objective is to serve as an interdisciplinary communication vehicle for theory, empirical research and methodology of the study of consumer behavior. ... It is our objective to be the first journal in which professionals sharing an interest in consumer behavior across disciplines send their material. ... JCR is intended to be a medium for interdisciplinary ex…
When Language Matters
Text analysis is increasingly used for consumer and marketing insight. But while work has shed light on what firms should say to customers, when to say those things (e.g., within an advertisement or sales interaction) is less clear. Service employees, for example, could adopt a certain speaking style at a conversation's start, end, or throughout. When might specific language features be beneficial? This article introduces a novel approach to addr…
Cellular automata modeling of resistance to innovations: Effects and solutions
Structure and freedom in creativity: The interplay between externally imposed structure and personal cognitive style
This research investigates how creativity is influenced by externally imposed structure (how structured the task is), internal, cognitively produced, structure (how structured the individuals' cognitive style is), and the interaction between these two factors. Reviewing past literature, we find a contradiction. Studies that focused on the situational perspective found that externally imposed structure increases creativity. In contrast, studies th…
A Comparison of the Effects of Transmitter Activity and Connectivity on the Diffusion of Information Over Online Social Networks
Evolution through bursts: Network structure develops through localized bursts in time and space
Models of network evolution are based on the implicit assumption that network growth is continuous, uniform, and steady. Using the data collected from a large online-blogging platform, we show that the addition and removal of network ties by users do not occur sporadically at isolated nodes spread all over the network, as assumed by the vast majority of stochastic network models, but rather occur in brief bursts of intense local activity. These b…
We look like our names: The manifestation of name stereotypes in facial appearance
whereby both a social perceiver and a computer are able to accurately match a person's name to his or her face. In 8 studies we demonstrate the existence of this effect, as participants examining an unfamiliar face accurately select the person's true name from a list of several names, significantly above chance level. We replicate the effect in 2 countries and find that it extends beyond the limits of socioeconomic cues. We also find the effect u…
Promoting Data Richness in Consumer Research: How to Develop and Evaluate Articles with Multiple Data Sources
As stated in the mission of the Journal of Consumer Research (JCR) (2022) and a recent editorial (Schmitt et al. 2022), JCR is a multi-disciplinary journal where consumer research provides insights about consumers and consumption in the marketplace in a way that meaningfully extends the knowledge from one of our core disciplines (e.g., psychology, sociology, economics) about a consumer-oriented construct. Unfortunately, the labels “consumer resea…
Moving, Fast or Slow: How Perceived Speed Influences Mental Representation and Decision Making
Can the sensation of moving fast versus slow systematically influence consumer behavior? With recent technological innovations, people increasingly experience speed during decision making. They can be physically on the move with their devices or virtually immersed in speed simulated through their devices. Through seven experiments, we provide evidence for a speed-abstraction effect, where the perception of moving faster (vs. slower) leads people …
How Sensory Language Shapes Influencer's Impact
Influencer marketing has become big business. But while influencers have the potential to spread marketing messages and drive purchase, some posts get lots of engagement and boost sales, while others do not. What makes some posts more impactful? This work examines how sensory language (e.g., words like 'crumble' and 'juicy' that engage the senses) shapes consumer responses to influencer-sponsored content. A multimethod investigation, combining co…
On Breaking Functional Fixedness: How the Aha! Moment Enhances Perceived Product Creativity and Product Appeal
How do consumers react to products assembled from existing components? Nine studies in both the lab and the field demonstrate that consumers evaluate products as more creative and more appealing when they consist of components that originally served entirely different functions. When consumers realize that the intended functionality of a component is not fixed, but versatile, they experience an aha! moment, which in turn enhances perceived produc…
When Language Matters
Text analysis is increasingly used for consumer and marketing insight. But while work has shed light on what firms should say to customers, when to say those things (e.g., within an advertisement or sales interaction) is less clear. Service employees, for example, could adopt a certain speaking style at a conversation's start, end, or throughout. When might specific language features be beneficial? This article introduces a novel approach to addr…
Improving Our Scientific Understanding of Consumer Behavior
“The Journal of Consumer Research is an anomaly in the ‘house of intellect’. Its primary objective is to serve as an interdisciplinary communication vehicle for theory, empirical research and methodology of the study of consumer behavior. ... It is our objective to be the first journal in which professionals sharing an interest in consumer behavior across disciplines send their material. ... JCR is intended to be a medium for interdisciplinary ex…
Made With AI: Consumer Engagement with Social Media Containing AI Disclosures
Social media shapes how people connect, communicate and consume information. As generative artificial intelligence (AI) becomes an increasingly common tool for content creation, many platforms have introduced disclosure requirements to inform consumers when content has been created or significantly edited by AI. Yet, little is known about how such AI-generated content (AIGC) disclosures influence consumer engagement, a key metric for creators, pl…
Brief Commentary: A Framework for Detecting AI Agents in Online Research
Online behavioral research assumes survey responses come from humans, yet vision-enabled AI agents can now autonomously complete surveys by capturing screenshots, processing questions, and submitting responses. Because these agents perceive the same rendered visual content that humans see, traditional detection methods are ineffective. This article introduces the Cognitive Trap Framework: researchers can transform architectural constraints of vis…
Computer Science (9 works) · Psychology (9 works) · Social Psychology (7 works) · Business (5 works) · Cognitive psychology (5 works) · Digital Marketing and Social Media (5 works) · Marketing (5 works) · Cognition (4 works) · Communication (3 works) · Complex Network Analysis Techniques (3 works)