Alexander Bleier
Biographic Data
| ID | 4100995 |
|---|---|
| NAME | Alexander Bleier |
| GIVEN NAMES | Alexander |
| FAMILY NAME | Bleier |
| SIGNATURE | BLEIER A |
| AFFILIATIONS | Frankfurt School of Finance & Management Assistant professor of marketing at the , Adickesallee 32-34, Frankfurt am Main, Germany |
| ORCID | 0000-0002-4712-1518 |
| VERIFIED | Yes |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 5 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2020 |
| LATEST PUBLICATION YEAR | 2020 |
| H-INDEX | 1 |
Company Worth Keeping
Brand leaders possess tremendous agency, with the ability to shape a sweeping variety of outcomes. Does this fact confer psychological value to consumers? We posit that external conditions that undermine feelings of personal control cause consumers to affiliate more with brand leaders. This occurs because affiliating with such high-agency brands gives consumers a sense of personal agency and thereby restores feelings of control. An initial study …
Company Worth Keeping
Brand leaders possess tremendous agency, with the ability to shape a sweeping variety of outcomes. Does this fact confer psychological value to consumers? We posit that external conditions that undermine feelings of personal control cause consumers to affiliate more with brand leaders. This occurs because affiliating with such high-agency brands gives consumers a sense of personal agency and thereby restores feelings of control. An initial study …
Company Worth Keeping
Brand leaders possess tremendous agency, with the ability to shape a sweeping variety of outcomes. Does this fact confer psychological value to consumers? We posit that external conditions that undermine feelings of personal control cause consumers to affiliate more with brand leaders. This occurs because affiliating with such high-agency brands gives consumers a sense of personal agency and thereby restores feelings of control. An initial study …
Advertising (1 work) · Agency (philosophy) (1 work) · Brand management (1 work) · Business (1 work) · Control (management) (1 work) · Economics (1 work) · Experimental Behavioral Economics Studies (1 work) · Feeling (1 work) · Management (1 work) · Marketing (1 work)