Mansur Khamitov
Biographic Data
| ID | 4101003 |
|---|---|
| NAME | Mansur Khamitov |
| GIVEN NAMES | Mansur |
| FAMILY NAME | Khamitov |
| SIGNATURE | KHAMITOV M |
| AFFILIATIONS | Indiana University Bloomington |
| ORCID | 0000-0002-2444-0030 |
| VERIFIED | Yes |
| TOTAL WORKS | 4 |
| TOTAL CITATIONS | 14 |
| AUTHOR COUNT | 4 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2016 |
| LATEST PUBLICATION YEAR | 2024 |
| H-INDEX | 2 |
Consumer Trust
Trust is one of the highly important concepts of consumer research; yet it is characterized by a striking lack of generalizations and consensus regarding the relative strength of its antecedents, consequences, and moderators. To close this important gap, the current research reports a comprehensive large-scale meta-analysis shedding light on a wide variety of the antecedents, consequences, and moderators of the individual consumer's trust and the…
Audio Mining
Persuasion success is often related to hard-to-measure characteristics, such as the way the persuader speaks. To examine how vocal tones impact persuasion in an online appeal, this research measures persuaders' vocal tones in Kickstarter video pitches using novel audio mining technology. Connecting vocal tone dimensions with real-world funding outcomes offers insight into the impact of vocal tones on receivers' actions. The core hypothesis of thi…
How Well Do Consumer-Brand Relationships Drive Customer Brand Loyalty? Generalizations from a Meta-Analysis of Brand Relationship Elasticities
To advance understanding of how well different types of brand relationships drive customer brand loyalty and to help companies improve the effectiveness of their relationship-building investments, this article conducts a meta-analysis of the link between five consumer-brand relationship constructs and customer brand loyalty. The analysis of 588 elasticities from 290 studies reported in 255 publications over 24 years (n = 348,541 across 46 countri…
Time, money, and happiness
Audio Mining
Persuasion success is often related to hard-to-measure characteristics, such as the way the persuader speaks. To examine how vocal tones impact persuasion in an online appeal, this research measures persuaders' vocal tones in Kickstarter video pitches using novel audio mining technology. Connecting vocal tone dimensions with real-world funding outcomes offers insight into the impact of vocal tones on receivers' actions. The core hypothesis of thi…
How Well Do Consumer-Brand Relationships Drive Customer Brand Loyalty? Generalizations from a Meta-Analysis of Brand Relationship Elasticities
To advance understanding of how well different types of brand relationships drive customer brand loyalty and to help companies improve the effectiveness of their relationship-building investments, this article conducts a meta-analysis of the link between five consumer-brand relationship constructs and customer brand loyalty. The analysis of 588 elasticities from 290 studies reported in 255 publications over 24 years (n = 348,541 across 46 countri…
Consumer Trust
Trust is one of the highly important concepts of consumer research; yet it is characterized by a striking lack of generalizations and consensus regarding the relative strength of its antecedents, consequences, and moderators. To close this important gap, the current research reports a comprehensive large-scale meta-analysis shedding light on a wide variety of the antecedents, consequences, and moderators of the individual consumer's trust and the…
Time, money, and happiness
Time, money, and happiness
How Well Do Consumer-Brand Relationships Drive Customer Brand Loyalty? Generalizations from a Meta-Analysis of Brand Relationship Elasticities
To advance understanding of how well different types of brand relationships drive customer brand loyalty and to help companies improve the effectiveness of their relationship-building investments, this article conducts a meta-analysis of the link between five consumer-brand relationship constructs and customer brand loyalty. The analysis of 588 elasticities from 290 studies reported in 255 publications over 24 years (n = 348,541 across 46 countri…
Audio Mining
Persuasion success is often related to hard-to-measure characteristics, such as the way the persuader speaks. To examine how vocal tones impact persuasion in an online appeal, this research measures persuaders' vocal tones in Kickstarter video pitches using novel audio mining technology. Connecting vocal tone dimensions with real-world funding outcomes offers insight into the impact of vocal tones on receivers' actions. The core hypothesis of thi…
Consumer Trust
Trust is one of the highly important concepts of consumer research; yet it is characterized by a striking lack of generalizations and consensus regarding the relative strength of its antecedents, consequences, and moderators. To close this important gap, the current research reports a comprehensive large-scale meta-analysis shedding light on a wide variety of the antecedents, consequences, and moderators of the individual consumer's trust and the…
Consumer Behavior in Brand Consumption and Identification (3 works) · Digital Marketing and Social Media (3 works) · Psychology (3 works) · Business (2 works) · Customer Service Quality and Loyalty (2 works) · Empirical research (2 works) · Social Psychology (2 works) · Advertising (1 works) · Affect (linguistics (1 works) · Behavioral Health and Interventions (1 works)