Mikkel Nøjgaard
Biographic Data
| ID | 4101014 |
|---|---|
| NAME | Mikkel Nøjgaard |
| GIVEN NAMES | Mikkel |
| FAMILY NAME | Nøjgaard |
| SIGNATURE | NØJGAARD M |
| AFFILIATIONS | School of Business and Management |
| ORCID | 0000-0002-2358-2598 |
| VERIFIED | Yes |
| TOTAL WORKS | 3 |
| TOTAL CITATIONS | 4 |
| AUTHOR COUNT | 3 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2020 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 1 |
Digital Singularization: The Socio-Technical Production of Uniqueness
Singularization has long been an essential element of value creation in markets for various types of goods that become prized for their uniqueness, but has only recently gained prominence in digital markets. However, very little is known about how digital goods are singularized (i.e., valorized as unique). We enrich extant research on singularization by shifting attention from physical to digital goods, and by exploring singularization as a socio…
The Value-Translation Model of Consumer Activism: How Consumer Watchdog Organizations Change Markets
How do consumer watchdog organizations (CWOs) change markets? Research on consumer activism has prioritized studying grassroots movements of ordinary consumers over more formalized activist actors, resulting in a paucity of theoretical resources for understanding the activism of powerful consumer organizations such as CWOs. This article draws on the sociology of valuation and evaluation to develop a new theoretical model of consumer activism, the…
Comparison and cross-pollination of two fields of market systems studies
Market System Dynamics (MSD) and Constructivist Market Studies (CMS) have both emerged to return markets to the center of marketing thought. Arguing that the two fields have only rarely engaged in intellectual exchange, we compare MSD and CMS and consider the potential for their cross-pollination. We first outline the intellectual origins of the two fields and show how they have, in part, been propelled by three overlapping concerns: (1) market o…
The Value-Translation Model of Consumer Activism: How Consumer Watchdog Organizations Change Markets
How do consumer watchdog organizations (CWOs) change markets? Research on consumer activism has prioritized studying grassroots movements of ordinary consumers over more formalized activist actors, resulting in a paucity of theoretical resources for understanding the activism of powerful consumer organizations such as CWOs. This article draws on the sociology of valuation and evaluation to develop a new theoretical model of consumer activism, the…
Comparison and cross-pollination of two fields of market systems studies
Market System Dynamics (MSD) and Constructivist Market Studies (CMS) have both emerged to return markets to the center of marketing thought. Arguing that the two fields have only rarely engaged in intellectual exchange, we compare MSD and CMS and consider the potential for their cross-pollination. We first outline the intellectual origins of the two fields and show how they have, in part, been propelled by three overlapping concerns: (1) market o…
The Value-Translation Model of Consumer Activism: How Consumer Watchdog Organizations Change Markets
How do consumer watchdog organizations (CWOs) change markets? Research on consumer activism has prioritized studying grassroots movements of ordinary consumers over more formalized activist actors, resulting in a paucity of theoretical resources for understanding the activism of powerful consumer organizations such as CWOs. This article draws on the sociology of valuation and evaluation to develop a new theoretical model of consumer activism, the…
Digital Singularization: The Socio-Technical Production of Uniqueness
Singularization has long been an essential element of value creation in markets for various types of goods that become prized for their uniqueness, but has only recently gained prominence in digital markets. However, very little is known about how digital goods are singularized (i.e., valorized as unique). We enrich extant research on singularization by shifting attention from physical to digital goods, and by exploring singularization as a socio…
Business (2 works) · Global trade, sustainability, and social impact (2 works) · Value (mathematics) (2 works) · Advertising (1 works) · Computer Science (1 works) · Consumer Behavior in Brand Consumption and Identification (1 works) · Digital Economy and Work Transformation (1 works) · Digital goods (1 works) · Digital transformation (1 works) · Element (criminal law) (1 works)