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Moran Cerf

Biographic Data

ID4101037
NAMEMoran Cerf
GIVEN NAMESMoran
FAMILY NAMECerf
SIGNATURECERF M
AFFILIATIONSColumbia University
ORCID0000-0002-2012-3177
VERIFIEDYes
TOTAL WORKS5
TOTAL CITATIONS1
WORKS AS AUTHOR5
WORKS AS EDITOR0
FIRST PUBLICATION YEAR2017
LATEST PUBLICATION YEAR2023
H-INDEX1
  • Participating in a climate futures market increases support for costly climate policies

    Open Access•Moran Cerf, Sandra C Matz et al.•ARTICLE•Nature Climate Change•2023

  • Participating in a climate prediction market increases concern about global warming

    Open Access•Moran Cerf, Sandra C Matz et al.•ARTICLE•Nature Climate Change•2023

  • Sensory substitution can improve decision-making

    Open Access•Heinrich Peters, Sandra C Matz et al.•ARTICLE•Computers in Human Behavior•2023

  • If you worry about humanity, you should be more scared of humans than of AI

    Moran Cerf, Adam Waytz•ARTICLE•Bulletin of the Atomic Scientists•2023

    Advances in artificial intelligence (AI) have prompted extensive and public concerns about this technology’s capacity to contribute to the spread of misinformation, algorithmic bias, and cybersecurity breaches and to pose, potentially, existential threats to humanity. We suggest that although these threats are both real and important to address, the heightened attention to AI’s harms has distracted from human beings’ outsized role in perpetuating…

  • A Ticket for Your Thoughts

    Open Access•Samuel B Barnett, Moran Cerf et al.•ARTICLE•Journal of Consumer Research•2017•Cited by: 1•References: 57

    Skilled advertisers often cause a diverse set of consumers to feel similarly about their product. We present a method for measuring neural data to assess the degree of similarity between multiple brains experiencing the same advertisements, and we demonstrate that this similarity can predict important marketing outcomes. Since neural data can be sampled continuously throughout an experience and without effort and conscious reporting biases, our m…

  • A Ticket for Your Thoughts

    Open Access•Samuel B Barnett, Moran Cerf et al.•ARTICLE•Journal of Consumer Research•2017•Cited by: 1•References: 57

    Skilled advertisers often cause a diverse set of consumers to feel similarly about their product. We present a method for measuring neural data to assess the degree of similarity between multiple brains experiencing the same advertisements, and we demonstrate that this similarity can predict important marketing outcomes. Since neural data can be sampled continuously throughout an experience and without effort and conscious reporting biases, our m…

  • A Ticket for Your Thoughts

    Open Access•Samuel B Barnett, Moran Cerf et al.•ARTICLE•Journal of Consumer Research•2017•Cited by: 1•References: 57

    Skilled advertisers often cause a diverse set of consumers to feel similarly about their product. We present a method for measuring neural data to assess the degree of similarity between multiple brains experiencing the same advertisements, and we demonstrate that this similarity can predict important marketing outcomes. Since neural data can be sampled continuously throughout an experience and without effort and conscious reporting biases, our m…

  • Participating in a climate futures market increases support for costly climate policies

    Open Access•Moran Cerf, Sandra C Matz et al.•ARTICLE•Nature Climate Change•2023

  • Participating in a climate prediction market increases concern about global warming

    Open Access•Moran Cerf, Sandra C Matz et al.•ARTICLE•Nature Climate Change•2023

  • Sensory substitution can improve decision-making

    Open Access•Heinrich Peters, Sandra C Matz et al.•ARTICLE•Computers in Human Behavior•2023

  • If you worry about humanity, you should be more scared of humans than of AI

    Moran Cerf, Adam Waytz•ARTICLE•Bulletin of the Atomic Scientists•2023

    Advances in artificial intelligence (AI) have prompted extensive and public concerns about this technology’s capacity to contribute to the spread of misinformation, algorithmic bias, and cybersecurity breaches and to pose, potentially, existential threats to humanity. We suggest that although these threats are both real and important to address, the heightened attention to AI’s harms has distracted from human beings’ outsized role in perpetuating…

Psychology (4 works) · Business (2 works) · Climate change (2 works) · Climate science (2 works) · Cognitive psychology (2 works) · Computer Science (2 works) · Ecology (2 works) · Economics (2 works) · Law (2 works) · Neural and Behavioral Psychology Studies (2 works)

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