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Ainslie E Schultz

Biographic Data

ID4101073
NAMEAinslie E Schultz
GIVEN NAMESAinslie E
FAMILY NAMESchultz
SIGNATURESCHULTZ A E
AFFILIATIONSProvidence College
ORCID0000-0002-0343-255X
VERIFIEDYes
TOTAL WORKS3
TOTAL CITATIONS17
WORKS AS AUTHOR3
WORKS AS EDITOR0
FIRST PUBLICATION YEAR2018
LATEST PUBLICATION YEAR2025
H-INDEX1
  • Unleashing the Power of AI and Big Data for Advertising

    Scott A Wright, Ainslie E Schultz•ARTICLE•Journal of Advertising Research•2025

    AI and big data provide advertisers unparalleled access to a continuous stream of real-time data. However, current approaches fail to address the analytical challenges associated with this data, particularly for advertising researchers exploring psychological processes. This work illuminates how intensive longitudinal mediation can address these issues by providing insights into the underlying processes through which advertising effects occur, in…

  • The Negative Effect of Low Belonging on Consumer Responses to Sustainable Products

    Open Access•Ainslie E Schultz, Kevin P Newman et al.•ARTICLE•Journal of Business Ethics•2023

  • The Fresh Start Mindset

    Open Access•Lisa Leimar Price, Linda L Price et al.•ARTICLE•Journal of Consumer Research•2018•Cited by: 17•References: 80

    This article introduces the fresh start mindset, defined as a belief that people can make a new start, get a new beginning, and chart a new course in life, regardless of their past or present circumstances. With historical roots in American culture and neoliberalism, and with contemporary links to liquid modernity and global consumer culture, this mindset structures reasoning, experience, and everyday language, and guides behavior across self- an…

  • The Fresh Start Mindset

    Open Access•Lisa Leimar Price, Linda L Price et al.•ARTICLE•Journal of Consumer Research•2018•Cited by: 17•References: 80

    This article introduces the fresh start mindset, defined as a belief that people can make a new start, get a new beginning, and chart a new course in life, regardless of their past or present circumstances. With historical roots in American culture and neoliberalism, and with contemporary links to liquid modernity and global consumer culture, this mindset structures reasoning, experience, and everyday language, and guides behavior across self- an…

  • The Fresh Start Mindset

    Open Access•Lisa Leimar Price, Linda L Price et al.•ARTICLE•Journal of Consumer Research•2018•Cited by: 17•References: 80

    This article introduces the fresh start mindset, defined as a belief that people can make a new start, get a new beginning, and chart a new course in life, regardless of their past or present circumstances. With historical roots in American culture and neoliberalism, and with contemporary links to liquid modernity and global consumer culture, this mindset structures reasoning, experience, and everyday language, and guides behavior across self- an…

  • The Negative Effect of Low Belonging on Consumer Responses to Sustainable Products

    Open Access•Ainslie E Schultz, Kevin P Newman et al.•ARTICLE•Journal of Business Ethics•2023

  • Unleashing the Power of AI and Big Data for Advertising

    Scott A Wright, Ainslie E Schultz•ARTICLE•Journal of Advertising Research•2025

    AI and big data provide advertisers unparalleled access to a continuous stream of real-time data. However, current approaches fail to address the analytical challenges associated with this data, particularly for advertising researchers exploring psychological processes. This work illuminates how intensive longitudinal mediation can address these issues by providing insights into the underlying processes through which advertising effects occur, in…

Political science (3 works) · Psychology (3 works) · Behavioral Health and Interventions (2 works) · Business (2 works) · Economics (2 works) · Marketing (2 works) · Public relations (2 works) · Social Psychology (2 works) · Sociology (2 works) · Advertising (1 work)

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