Danielle J Brick
Biographic Data
| ID | 4101113 |
|---|---|
| NAME | Danielle J Brick |
| GIVEN NAMES | Danielle J |
| FAMILY NAME | Brick |
| SIGNATURE | BRICK D J |
| AFFILIATIONS | University of New Hampshire |
| ORCID | 0000-0002-1553-0034 |
| VERIFIED | Yes |
| TOTAL WORKS | 3 |
| TOTAL CITATIONS | 4 |
| AUTHOR COUNT | 3 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2018 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 1 |
Means-Goal Conflict and Novel Brand Choice
Globalization and technological advancements have spurred a rapid increase in the number of novel brands in the marketplace. When and why consumers choose a novel brand are increasingly important questions for marketers. The present research explores these questions and posits that consumers are more likely to choose a novel brand depending upon the choice context. Specifically, we theorize that consumers are more likely to choose a novel brand u…
Doing Relationship Work: A Theory of Change in Consumer-Brand Relationships
This article proposes a novel theory, based on relational paradoxes, to explain how consumers enable or disable their relationships with brands over time. Analysis of data from in-depth, longitudinal interviews with 26 consumers reveals four relational tensions and seven actions that consumers take in response to these tensions, thus affecting the course and character of their brand relationships. Four consumer actions enable the consumer-brand r…
Coke vs. Pepsi: Brand Compatibility, Relationship Power, and Life Satisfaction
Individuals often evaluate, purchase, and consume brands in the presence of others, including close others. Yet relatively little is known about the role brand preferences play in relationships. In the present research, the authors explore how the novel concept of brand compatibility, defined as the extent to which individuals have similar brand preferences (e.g., both partners prefer the same brand of soda), influences life satisfaction. The aut…
Coke vs. Pepsi: Brand Compatibility, Relationship Power, and Life Satisfaction
Individuals often evaluate, purchase, and consume brands in the presence of others, including close others. Yet relatively little is known about the role brand preferences play in relationships. In the present research, the authors explore how the novel concept of brand compatibility, defined as the extent to which individuals have similar brand preferences (e.g., both partners prefer the same brand of soda), influences life satisfaction. The aut…
Doing Relationship Work: A Theory of Change in Consumer-Brand Relationships
This article proposes a novel theory, based on relational paradoxes, to explain how consumers enable or disable their relationships with brands over time. Analysis of data from in-depth, longitudinal interviews with 26 consumers reveals four relational tensions and seven actions that consumers take in response to these tensions, thus affecting the course and character of their brand relationships. Four consumer actions enable the consumer-brand r…
Coke vs. Pepsi: Brand Compatibility, Relationship Power, and Life Satisfaction
Individuals often evaluate, purchase, and consume brands in the presence of others, including close others. Yet relatively little is known about the role brand preferences play in relationships. In the present research, the authors explore how the novel concept of brand compatibility, defined as the extent to which individuals have similar brand preferences (e.g., both partners prefer the same brand of soda), influences life satisfaction. The aut…
Doing Relationship Work: A Theory of Change in Consumer-Brand Relationships
This article proposes a novel theory, based on relational paradoxes, to explain how consumers enable or disable their relationships with brands over time. Analysis of data from in-depth, longitudinal interviews with 26 consumers reveals four relational tensions and seven actions that consumers take in response to these tensions, thus affecting the course and character of their brand relationships. Four consumer actions enable the consumer-brand r…
Means-Goal Conflict and Novel Brand Choice
Globalization and technological advancements have spurred a rapid increase in the number of novel brands in the marketplace. When and why consumers choose a novel brand are increasingly important questions for marketers. The present research explores these questions and posits that consumers are more likely to choose a novel brand depending upon the choice context. Specifically, we theorize that consumers are more likely to choose a novel brand u…
Advertising (3 works) · Business (3 works) · Consumer Behavior in Brand Consumption and Identification (3 works) · Marketing (3 works) · Brand management (2 works) · Consumer behaviour (2 works) · Customer Service Quality and Loyalty (2 works) · Psychology (2 works) · Brand relationship (1 works) · Compatibility (geochemistry) (1 works)