Hari Sreekumar
Biographic Data
| ID | 4101121 |
|---|---|
| NAME | Hari Sreekumar |
| GIVEN NAMES | Hari |
| FAMILY NAME | Sreekumar |
| SIGNATURE | SREEKUMAR H |
| AFFILIATIONS | Indian Institute of Management Tiruchirappalli |
| ORCID | 0000-0002-7340-823X |
| VERIFIED | Yes |
| TOTAL WORKS | 3 |
| TOTAL CITATIONS | 8 |
| AUTHOR COUNT | 3 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2019 |
| LATEST PUBLICATION YEAR | 2024 |
| H-INDEX | 2 |
Post-Colonial Consumer Respect and the Framing of Neocolonial Consumption in Advertising
This study of the production, representation, and reception of post-colonial advertising in India reveals a politics of consumer respectability. The post-colonial politics of consumer respectability is located at the intersection of center-periphery relations, class divisions, and colorism in a way that it frames neocolonial consumption. Advertisers depict middle-class consumer respectability by asserting Indian nationalism and by degrading the W…
Money, Sacrificial Work, and Poor Consumers
This is an ethnography among poor migrants from Kerala, India to the Middle East. This study offers insights into how the poor accumulate sacrificial money through sufferings and self-abnegation, and earmark it for consumption in Kerala. The hardships endured to earn the sacrificial money transform it into a sacred object. The phenomena of accumulation, earmarking, and meaning making of sacrificial money by the poor can be understood through the …
The Development of Political Consumerism in India: A Historical Perspective
This chapter provides a historical view of the development of political consumerism in India and details its present-day manifestations. Political consumerism in India emerged during the colonial period and was rooted in Gandhian ideologies such as swadeshi . The chapter highlights how swadeshi has been co-opted by political and business interests, which have recast it as a form of ascendant economic nationalism. Strategies such as boycotting hav…
Post-Colonial Consumer Respect and the Framing of Neocolonial Consumption in Advertising
This study of the production, representation, and reception of post-colonial advertising in India reveals a politics of consumer respectability. The post-colonial politics of consumer respectability is located at the intersection of center-periphery relations, class divisions, and colorism in a way that it frames neocolonial consumption. Advertisers depict middle-class consumer respectability by asserting Indian nationalism and by degrading the W…
Money, Sacrificial Work, and Poor Consumers
This is an ethnography among poor migrants from Kerala, India to the Middle East. This study offers insights into how the poor accumulate sacrificial money through sufferings and self-abnegation, and earmark it for consumption in Kerala. The hardships endured to earn the sacrificial money transform it into a sacred object. The phenomena of accumulation, earmarking, and meaning making of sacrificial money by the poor can be understood through the …
The Development of Political Consumerism in India: A Historical Perspective
This chapter provides a historical view of the development of political consumerism in India and details its present-day manifestations. Political consumerism in India emerged during the colonial period and was rooted in Gandhian ideologies such as swadeshi . The chapter highlights how swadeshi has been co-opted by political and business interests, which have recast it as a form of ascendant economic nationalism. Strategies such as boycotting hav…
Money, Sacrificial Work, and Poor Consumers
This is an ethnography among poor migrants from Kerala, India to the Middle East. This study offers insights into how the poor accumulate sacrificial money through sufferings and self-abnegation, and earmark it for consumption in Kerala. The hardships endured to earn the sacrificial money transform it into a sacred object. The phenomena of accumulation, earmarking, and meaning making of sacrificial money by the poor can be understood through the …
Post-Colonial Consumer Respect and the Framing of Neocolonial Consumption in Advertising
This study of the production, representation, and reception of post-colonial advertising in India reveals a politics of consumer respectability. The post-colonial politics of consumer respectability is located at the intersection of center-periphery relations, class divisions, and colorism in a way that it frames neocolonial consumption. Advertisers depict middle-class consumer respectability by asserting Indian nationalism and by degrading the W…
Sociology (3 works) · South Asian Cinema and Culture (3 works) · Aesthetics (2 works) · Anthropological Studies and Insights (2 works) · Business (2 works) · Colonialism (2 works) · Consumption (sociology) (2 works) · Law (2 works) · Nationalism (2 works) · Political science (2 works)