Dinesh K Gauri
Biographic Data
| ID | 4101133 |
|---|---|
| NAME | Dinesh K Gauri |
| GIVEN NAMES | Dinesh K |
| FAMILY NAME | Gauri |
| SIGNATURE | GAURI D K |
| ORCID | 0000-0001-6805-7175 |
| VERIFIED | Yes |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 7 |
| AUTHOR COUNT | 1 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2016 |
| LATEST PUBLICATION YEAR | 2016 |
| H-INDEX | 1 |
Boomerang Effects of Low Price Discounts: How Low Price Discounts Affect Purchase Propensity
We show that providing a low (vs. no) price discount can lower purchase propensity of low-priced products under certain conditions-when purchases are nonessential and purchase volume is small. Based on the theory of purchase value (Grewal, Monroe, and Krishnan 1998; Thaler 1983), we argue that offering a low price discount for nonessential purchases decreases perceived transaction value that in turn lowers consumers' purchase propensity. However,…
Boomerang Effects of Low Price Discounts: How Low Price Discounts Affect Purchase Propensity
We show that providing a low (vs. no) price discount can lower purchase propensity of low-priced products under certain conditions-when purchases are nonessential and purchase volume is small. Based on the theory of purchase value (Grewal, Monroe, and Krishnan 1998; Thaler 1983), we argue that offering a low price discount for nonessential purchases decreases perceived transaction value that in turn lowers consumers' purchase propensity. However,…
Boomerang Effects of Low Price Discounts: How Low Price Discounts Affect Purchase Propensity
We show that providing a low (vs. no) price discount can lower purchase propensity of low-priced products under certain conditions-when purchases are nonessential and purchase volume is small. Based on the theory of purchase value (Grewal, Monroe, and Krishnan 1998; Thaler 1983), we argue that offering a low price discount for nonessential purchases decreases perceived transaction value that in turn lowers consumers' purchase propensity. However,…
Advertising (1 works) · Affect (linguistics) (1 works) · Business (1 works) · Commerce (1 works) · Consumer Market Behavior and Pricing (1 works) · Database transaction (1 works) · Decision-Making and Behavioral Economics (1 works) · Economics (1 works) · Experimental Behavioral Economics Studies (1 works) · Marketing (1 works)