Zachary G Arens
Biographic Data
| ID | 4101134 |
|---|---|
| NAME | Zachary G Arens |
| GIVEN NAMES | Zachary G |
| FAMILY NAME | Arens |
| SIGNATURE | ARENS Z G |
| AFFILIATIONS | Oklahoma State University |
| ORCID | 0000-0003-2178-8450 |
| VERIFIED | Yes |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 1 |
| AUTHOR COUNT | 2 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2016 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 1 |
Reinterpreting the hedonic contrast effect
There is a longstanding belief in the hedonic contrast hypothesis; namely the pleasantness of objects like art, food, and faces seem more pleasant when compared to unpleasant (vs. pleasant) standards. Our review of the literature shows that while many findings are consistent with this hypothesis, many are inconsistent. Hedonic judgments often assimilate. The current research tests the attribute-hedonic model as an alternative. The attribute-hedon…
Why Focusing on the Similarity of Substitutes Leaves a Lot to Be Desired
Consumers frequently choose substitutes for products that are out of stock, unavailable, too unhealthy, or too expensive. A series of studies shows that focusing on differences between the substitute and the unattained alternative reduces the consumer’s desire for the unattained alternative more than focusing on similarities between them. Whether consumers were dieting, listening to songs, or consuming snacks in the lab, focusing on differences r…
Why Focusing on the Similarity of Substitutes Leaves a Lot to Be Desired
Consumers frequently choose substitutes for products that are out of stock, unavailable, too unhealthy, or too expensive. A series of studies shows that focusing on differences between the substitute and the unattained alternative reduces the consumer’s desire for the unattained alternative more than focusing on similarities between them. Whether consumers were dieting, listening to songs, or consuming snacks in the lab, focusing on differences r…
Why Focusing on the Similarity of Substitutes Leaves a Lot to Be Desired
Consumers frequently choose substitutes for products that are out of stock, unavailable, too unhealthy, or too expensive. A series of studies shows that focusing on differences between the substitute and the unattained alternative reduces the consumer’s desire for the unattained alternative more than focusing on similarities between them. Whether consumers were dieting, listening to songs, or consuming snacks in the lab, focusing on differences r…
Reinterpreting the hedonic contrast effect
There is a longstanding belief in the hedonic contrast hypothesis; namely the pleasantness of objects like art, food, and faces seem more pleasant when compared to unpleasant (vs. pleasant) standards. Our review of the literature shows that while many findings are consistent with this hypothesis, many are inconsistent. Hedonic judgments often assimilate. The current research tests the attribute-hedonic model as an alternative. The attribute-hedon…
Active listening (1 works) · Advertising (1 works) · Aesthetic Perception and Analysis (1 works) · Aesthetics (1 works) · Art History and Market Analysis (1 works) · Behavioral Health and Interventions (1 works) · Business (1 works) · Cognition (1 works) · Communication (1 works) · Consumer Behavior in Brand Consumption and Identification (1 works)