Rishtee K Batra
Biographic Data
| ID | 4101162 |
|---|---|
| NAME | Rishtee K Batra |
| GIVEN NAMES | Rishtee K |
| FAMILY NAME | Batra |
| SIGNATURE | BATRA R K |
| AFFILIATIONS | Indian School of Business |
| VERIFIED | No |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 1 |
| WORKS AS AUTHOR | 2 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2017 |
| LATEST PUBLICATION YEAR | 2017 |
| H-INDEX | 1 |
You are what you eat
Fill Up Your Senses
It is well known that individuals engage in reactive consumption to address self-discrepancy and self-threat and that this consumption may either be symbolically related to the nature of the threat or occur in an unrelated domain. This research proposes a theory for self-worth restoration through the consumption of high-intensity sensory stimuli. Four studies demonstrate that not only do individuals facing self-threat prefer high-intensity sensor…
Fill Up Your Senses
It is well known that individuals engage in reactive consumption to address self-discrepancy and self-threat and that this consumption may either be symbolically related to the nature of the threat or occur in an unrelated domain. This research proposes a theory for self-worth restoration through the consumption of high-intensity sensory stimuli. Four studies demonstrate that not only do individuals facing self-threat prefer high-intensity sensor…
You are what you eat
Fill Up Your Senses
It is well known that individuals engage in reactive consumption to address self-discrepancy and self-threat and that this consumption may either be symbolically related to the nature of the threat or occur in an unrelated domain. This research proposes a theory for self-worth restoration through the consumption of high-intensity sensory stimuli. Four studies demonstrate that not only do individuals facing self-threat prefer high-intensity sensor…
Psychology (2 works) · Social Psychology (2 works) · Aesthetics (1 work) · Aggression (1 work) · Art (1 work) · Bullying, Victimization, and Aggression (1 work) · Cognition (1 work) · Cognitive psychology (1 work) · Consumer Behavior in Brand Consumption and Identification (1 work) · Consumer Retail Behavior Studies (1 work)