Mohamed A Hussein
Biographic Data
| ID | 4101186 |
|---|---|
| NAME | Mohamed A Hussein |
| GIVEN NAMES | Mohamed A |
| FAMILY NAME | Hussein |
| SIGNATURE | HUSSEIN M A |
| AFFILIATIONS | Columbia Business School,Columbia University, NY, USA |
| ORCID | 0000-0003-0025-410X |
| VERIFIED | Yes |
| TOTAL WORKS | 6 |
| TOTAL CITATIONS | 5 |
| AUTHOR COUNT | 6 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2018 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 1 |
Party-Defiance Ads
In the United States, spending on political campaigns has surged dramatically. This paper introduces and examines “party-defiance ads,” a novel and increasingly common type of political advertisement in which candidates criticize their own party and take a position typically associated with the opposing party. Given the importance of party loyalty, defiance ads appear counterintuitive and risky. Why would candidates air ads in which they criticiz…
Fifteen Reasons You Should Read This Paper: How Providing Many Arguments Increases Perceptions of Both Expertise and Persuasive Intent
People generally believe that more is better in persuasion, for good reason. Past research has shown that providing more arguments can enhance a message’s persuasiveness. In contrast, we demonstrate that increasing the number of arguments in a message can have conflicting effects on perceptions of the message source. Compared to using few arguments, using many arguments makes the source seem more like an expert, increasing persuasion, but it can …
Why do people choose extreme candidates? The role of identity relevance
How Do Consumers React to Ads That Meddle in Out-Party Primaries
In 2022, Democrats spent $53 million on ads helping far-right candidates win Republican primaries. Paying for ads that support far-right candidates, the reasoning went, could help Democrats win in the general elections because it is easier to beat extreme than moderate candidates. In the current research, we ask: how do consumers react to the use of 'meddle ads'? On the one hand, because of rising levels of polarization, consumers might be accept…
You versus we: How pronoun use shapes perceptions of receptiveness
Public knowledge of dehydration and fluid intake practices: Variation by participants’ characteristics
The participants displayed good knowledge of dehydration definition, prevention, and water intake recommendation. The participants also displayed good knowledge of the common symptoms, however knowledge was lacking for uncommon symptoms. Moreover, participants had reported adequate water intake, meeting the daily water intake recommendation of ≥3.7 l for men and ≥ 2.7 l for women
You versus we: How pronoun use shapes perceptions of receptiveness
Why do people choose extreme candidates? The role of identity relevance
How Do Consumers React to Ads That Meddle in Out-Party Primaries
In 2022, Democrats spent $53 million on ads helping far-right candidates win Republican primaries. Paying for ads that support far-right candidates, the reasoning went, could help Democrats win in the general elections because it is easier to beat extreme than moderate candidates. In the current research, we ask: how do consumers react to the use of 'meddle ads'? On the one hand, because of rising levels of polarization, consumers might be accept…
Public knowledge of dehydration and fluid intake practices: Variation by participants’ characteristics
The participants displayed good knowledge of dehydration definition, prevention, and water intake recommendation. The participants also displayed good knowledge of the common symptoms, however knowledge was lacking for uncommon symptoms. Moreover, participants had reported adequate water intake, meeting the daily water intake recommendation of ≥3.7 l for men and ≥ 2.7 l for women
You versus we: How pronoun use shapes perceptions of receptiveness
Fifteen Reasons You Should Read This Paper: How Providing Many Arguments Increases Perceptions of Both Expertise and Persuasive Intent
People generally believe that more is better in persuasion, for good reason. Past research has shown that providing more arguments can enhance a message’s persuasiveness. In contrast, we demonstrate that increasing the number of arguments in a message can have conflicting effects on perceptions of the message source. Compared to using few arguments, using many arguments makes the source seem more like an expert, increasing persuasion, but it can …
Why do people choose extreme candidates? The role of identity relevance
How Do Consumers React to Ads That Meddle in Out-Party Primaries
In 2022, Democrats spent $53 million on ads helping far-right candidates win Republican primaries. Paying for ads that support far-right candidates, the reasoning went, could help Democrats win in the general elections because it is easier to beat extreme than moderate candidates. In the current research, we ask: how do consumers react to the use of 'meddle ads'? On the one hand, because of rising levels of polarization, consumers might be accept…
Party-Defiance Ads
In the United States, spending on political campaigns has surged dramatically. This paper introduces and examines “party-defiance ads,” a novel and increasingly common type of political advertisement in which candidates criticize their own party and take a position typically associated with the opposing party. Given the importance of party loyalty, defiance ads appear counterintuitive and risky. Why would candidates air ads in which they criticiz…
Social and Intergroup Psychology (4 works) · Perception (3 works) · Psychology (3 works) · Social Psychology (3 works) · Consumer Behavior in Brand Consumption and Identification (2 works) · Persuasion (2 works) · Polarization (electrochemistry) (2 works) · Politics (2 works) · Social perception (2 works) · Social Psychology (2 works)