Daniel He
Biographic Data
| ID | 4101246 |
|---|---|
| NAME | Daniel He |
| GIVEN NAMES | Daniel |
| FAMILY NAME | He |
| SIGNATURE | HE D |
| AFFILIATIONS | NUS Business School, National University of Singapore |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 2 |
| AUTHOR COUNT | 1 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2019 |
| LATEST PUBLICATION YEAR | 2019 |
| H-INDEX | 1 |
The Pleasure of Assessing and Expressing Our Likes and Dislikes
Although consumer behavior theory has traditionally regarded evaluations as instrumental to consumer choice, in reality consumers often assess and express what they like and dislike even when there is no decision at stake. Why are consumers so eager to express their evaluations when there is no ostensible purpose for doing so? In this research, we advance the thesis that this is because consumers derive an inherent pleasure from assessing and exp…
The Pleasure of Assessing and Expressing Our Likes and Dislikes
Although consumer behavior theory has traditionally regarded evaluations as instrumental to consumer choice, in reality consumers often assess and express what they like and dislike even when there is no decision at stake. Why are consumers so eager to express their evaluations when there is no ostensible purpose for doing so? In this research, we advance the thesis that this is because consumers derive an inherent pleasure from assessing and exp…
The Pleasure of Assessing and Expressing Our Likes and Dislikes
Although consumer behavior theory has traditionally regarded evaluations as instrumental to consumer choice, in reality consumers often assess and express what they like and dislike even when there is no decision at stake. Why are consumers so eager to express their evaluations when there is no ostensible purpose for doing so? In this research, we advance the thesis that this is because consumers derive an inherent pleasure from assessing and exp…
Advertising (1 works) · Behavioral Health and Interventions (1 works) · Business (1 works) · Cognitive psychology (1 works) · Computer Science (1 works) · Consumer Behavior in Brand Consumption and Identification (1 works) · Economics (1 works) · Pleasure (1 works) · Psychology (1 works) · Psychology of Social Influence (1 works)