Carolina O C Werle
Biographic Data
| ID | 4101274 |
|---|---|
| NAME | Carolina O C Werle |
| GIVEN NAMES | Carolina O C |
| FAMILY NAME | Werle |
| SIGNATURE | WERLE C O C |
| AFFILIATIONS | Full professor of marketing at Grenoble École de Management, and at IREGE, Université Savoie Mont Blanc, 12 Rue Pierre Sémard, 38000 Grenoble, France |
| VERIFIED | No |
| TOTAL WORKS | 9 |
| TOTAL CITATIONS | 23 |
| WORKS AS AUTHOR | 9 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2011 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 3 |
Integrating dietitians’ perspectives and behavioral efficacy into food-based dietary guidelines implementation
Diet-related non-communicable diseases remain a major public health burden and diet quality is socially patterned. Food-based dietary guidelines are a core policy tool, yet they often have limited behavioral impact because recommendations can be hard to translate into everyday eating, especially in low-involvement contexts. We examined how dietitians operationalize dietary guidelines in portion-size counselling and whether guideline formats influ…
Nutri-score label influence on food purchase intention depends on consumers' expectations of healthiness
Front-of-Package (FOP) nutrition labels are designed to convey the healthiness of food products and help consumers make healthier choices. This research examines how French consumers' responses to a FOP nutrition label-Nutri-Score-are influenced by their initial expectations regarding the overall healthiness of products. Based on expectancy-disconfirmation theory, we hypothesize that when products have a worse-than-expected Nutri-Score, the displ…
How characters on packaging influence children's choice of a healthy beverage
The present research explores how the use of characters on the packaging of beverages influences children's consumption choices between healthy and less healthy products. Two controlled experiments with a total of 180 children aged between 5 and 11 years old tested how a packaging with character influenced children's choice between a hedonic (apple juice) and a utilitarian product (water). Packaging displaying a character proves particularly effe…
How a food scanner app influences healthy food choice
The use of mobile applications to assist with food decision making has increased significantly. Although food scanner applications provide nutritional information to consumers in the marketplace, little is known about their effects on users' intentions and behavior. This research investigates whether a mobile food scanner app can influence consumers toward healthier food choices. Four studies tested whether information displayed through a food sc…
Are all-encompassing better than one-trait sustainable labels? The influence of Eco-Score and organic labels on food perception and willingness to pay
Front-of-Package (FOP) labels have been used to inform consumers about the nutritional quality, specific attributes, and, more recently, the sustainability impact of food products. For nutritional labels, there is evidence that all-encompassing labels providing a summary score of a product's nutritional quality are effective in influencing consumer behavior, however less is known about the impact of sustainable labels. This research compares an a…
Nostalgia makes people eat healthier
Make It Hot? How Food Temperature (Mis)Guides Product Judgments
Despite being a basic food property, food temperature has been largely neglected by consumer research thus far. This research proposes that consumers spontaneously infer that warm foods contain more calories, an unexplored lay belief we named the "warm is calorie-rich" intuition. Eight studies reveal that this deep-seated intuition has powerful implications in terms of guiding (and often biasing) product judgments and consumption decisions. Tempe…
Distinguishing the affective and cognitive bases of implicit attitudes to improve prediction of food choices
Just thinking about exercise makes me serve more food. Physical activity and calorie compensation
Just thinking about exercise makes me serve more food. Physical activity and calorie compensation
Make It Hot? How Food Temperature (Mis)Guides Product Judgments
Despite being a basic food property, food temperature has been largely neglected by consumer research thus far. This research proposes that consumers spontaneously infer that warm foods contain more calories, an unexplored lay belief we named the "warm is calorie-rich" intuition. Eight studies reveal that this deep-seated intuition has powerful implications in terms of guiding (and often biasing) product judgments and consumption decisions. Tempe…
Distinguishing the affective and cognitive bases of implicit attitudes to improve prediction of food choices
Are all-encompassing better than one-trait sustainable labels? The influence of Eco-Score and organic labels on food perception and willingness to pay
Front-of-Package (FOP) labels have been used to inform consumers about the nutritional quality, specific attributes, and, more recently, the sustainability impact of food products. For nutritional labels, there is evidence that all-encompassing labels providing a summary score of a product's nutritional quality are effective in influencing consumer behavior, however less is known about the impact of sustainable labels. This research compares an a…
Just thinking about exercise makes me serve more food. Physical activity and calorie compensation
Distinguishing the affective and cognitive bases of implicit attitudes to improve prediction of food choices
Make It Hot? How Food Temperature (Mis)Guides Product Judgments
Despite being a basic food property, food temperature has been largely neglected by consumer research thus far. This research proposes that consumers spontaneously infer that warm foods contain more calories, an unexplored lay belief we named the "warm is calorie-rich" intuition. Eight studies reveal that this deep-seated intuition has powerful implications in terms of guiding (and often biasing) product judgments and consumption decisions. Tempe…
Nostalgia makes people eat healthier
How a food scanner app influences healthy food choice
The use of mobile applications to assist with food decision making has increased significantly. Although food scanner applications provide nutritional information to consumers in the marketplace, little is known about their effects on users' intentions and behavior. This research investigates whether a mobile food scanner app can influence consumers toward healthier food choices. Four studies tested whether information displayed through a food sc…
Are all-encompassing better than one-trait sustainable labels? The influence of Eco-Score and organic labels on food perception and willingness to pay
Front-of-Package (FOP) labels have been used to inform consumers about the nutritional quality, specific attributes, and, more recently, the sustainability impact of food products. For nutritional labels, there is evidence that all-encompassing labels providing a summary score of a product's nutritional quality are effective in influencing consumer behavior, however less is known about the impact of sustainable labels. This research compares an a…
Nutri-score label influence on food purchase intention depends on consumers' expectations of healthiness
Front-of-Package (FOP) nutrition labels are designed to convey the healthiness of food products and help consumers make healthier choices. This research examines how French consumers' responses to a FOP nutrition label-Nutri-Score-are influenced by their initial expectations regarding the overall healthiness of products. Based on expectancy-disconfirmation theory, we hypothesize that when products have a worse-than-expected Nutri-Score, the displ…
How characters on packaging influence children's choice of a healthy beverage
The present research explores how the use of characters on the packaging of beverages influences children's consumption choices between healthy and less healthy products. Two controlled experiments with a total of 180 children aged between 5 and 11 years old tested how a packaging with character influenced children's choice between a hedonic (apple juice) and a utilitarian product (water). Packaging displaying a character proves particularly effe…
Integrating dietitians’ perspectives and behavioral efficacy into food-based dietary guidelines implementation
Diet-related non-communicable diseases remain a major public health burden and diet quality is socially patterned. Food-based dietary guidelines are a core policy tool, yet they often have limited behavioral impact because recommendations can be hard to translate into everyday eating, especially in low-involvement contexts. We examined how dietitians operationalize dietary guidelines in portion-size counselling and whether guideline formats influ…
Psychology (7 works) · Business (5 works) · Consumer Attitudes and Food Labeling (4 works) · Economics (4 works) · Advertising (3 works) · Behavioral Health and Interventions (3 works) · Consumer Behavior in Brand Consumption and Identification (3 works) · Developmental psychology (3 works) · Medicine (3 works) · Perception (3 works)