Intan Primadini
Biographic Data
| ID | 4110409 |
|---|---|
| NAME | Intan Primadini |
| GIVEN NAMES | Intan |
| FAMILY NAME | Primadini |
| SIGNATURE | PRIMADINI I |
| AFFILIATIONS | Multimedia Nusantara University |
| ORCID | 0009-0009-9171-786X |
| VERIFIED | Yes |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 2 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2021 |
| LATEST PUBLICATION YEAR | 2023 |
| H-INDEX | 0 |
The Meaning of Flexing Luxury Brand in Social Media Based on the Perception of Generation Z
The trend of utilizing luxury brands among Generation Z in Indonesia is on the rise. The shifting landscape of priorities among young individuals in this evolving era often results in tertiary needs taking precedence as primary necessities. Consequently, a hedonistic mindset emerges when indulging in luxury brand consumption. Furthermore, the inclination towards specific luxury brands goes beyond mere consumption; it fosters the development of a …
Covid-19 and Cinemas
The Covid-19 pandemic has resulted in one of the largest cinema companies in Indonesia, Cinema XXI, to temporarily close their business. Despite the closing, Cinema XXI is still trying to build the engagement with their customers on social media by carrying out marketing activities through the Instagram @Cinema.21. Therefore, the aim of this study is to find out how Cinemas utilizing social media in creating customer engagement during Covid-19. T…
No prominent works on this page.
Covid-19 and Cinemas
The Covid-19 pandemic has resulted in one of the largest cinema companies in Indonesia, Cinema XXI, to temporarily close their business. Despite the closing, Cinema XXI is still trying to build the engagement with their customers on social media by carrying out marketing activities through the Instagram @Cinema.21. Therefore, the aim of this study is to find out how Cinemas utilizing social media in creating customer engagement during Covid-19. T…
The Meaning of Flexing Luxury Brand in Social Media Based on the Perception of Generation Z
The trend of utilizing luxury brands among Generation Z in Indonesia is on the rise. The shifting landscape of priorities among young individuals in this evolving era often results in tertiary needs taking precedence as primary necessities. Consequently, a hedonistic mindset emerges when indulging in luxury brand consumption. Furthermore, the inclination towards specific luxury brands goes beyond mere consumption; it fosters the development of a …
Advertising (2 works) · Business (2 works) · Marketing (2 works) · Political science (2 works) · Psychology (2 works) · Sociology (2 works) · Art (1 work) · Conspicuous consumption (1 work) · Consumer Behavior and Marketing Influence (1 work) · Credibility (1 work)