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Yaru Zhao

Biographic Data

ID4110909
NAMEYaru Zhao
GIVEN NAMESYaru
FAMILY NAMEZhao
SIGNATUREZHAO Y
AFFILIATIONSCentral China Normal University
ORCID0000-0001-9699-8415
VERIFIEDYes
TOTAL WORKS3
TOTAL CITATIONS0
WORKS AS AUTHOR3
WORKS AS EDITOR0
FIRST PUBLICATION YEAR2022
LATEST PUBLICATION YEAR2025
H-INDEX0
  • “Why does he appear so ordinary, but he can be so confident”

    Open Access•Jiayu Wang, Yaru Zhao•ARTICLE•Pragmatics and Society•2025

    Adopting proximization theory as its analytical framework, this article examines the feminist discourse of controversial Chinese talk show performer Yang Li. Yang’s talk show is known for her incisive and sarcastically humorous remarks on men, and her speeches have aroused widespread controversies. Our analysis finds that by positioning herself and other women as the inside deictic-centers (IDCs) within her constructed discourse space, Yang tacti…

  • The newsworthiness of Gu Ailing

    Yaru Zhao, Jiayu Wang•ARTICLE•Chinese Journal of Communication•2024•References: 7

  • Communication Mechanism and Optimization Strategies of Short Fitness-Based Videos on TikTok During Covid-19 Epidemic Period in China

    Open Access•Jinlong Shi, Gang Li et al.•ARTICLE•Frontiers in Communication•2022

    Scientific and moderate exercise is an effective remedy to boost the immune system and minimize the risk of infection in coronavirus disease 2019 (COVID-19) epidemic period. In this context, social media platforms play an essential role in communicating scientific fitness at home. Based on the integrated analysis of communication, physical geography, and health geography, this article takes short fitness-based videos on TikTok as the research obj…

No prominent works on this page.

  • Communication Mechanism and Optimization Strategies of Short Fitness-Based Videos on TikTok During Covid-19 Epidemic Period in China

    Open Access•Jinlong Shi, Gang Li et al.•ARTICLE•Frontiers in Communication•2022

    Scientific and moderate exercise is an effective remedy to boost the immune system and minimize the risk of infection in coronavirus disease 2019 (COVID-19) epidemic period. In this context, social media platforms play an essential role in communicating scientific fitness at home. Based on the integrated analysis of communication, physical geography, and health geography, this article takes short fitness-based videos on TikTok as the research obj…

  • The newsworthiness of Gu Ailing

    Yaru Zhao, Jiayu Wang•ARTICLE•Chinese Journal of Communication•2024•References: 7

  • “Why does he appear so ordinary, but he can be so confident”

    Open Access•Jiayu Wang, Yaru Zhao•ARTICLE•Pragmatics and Society•2025

    Adopting proximization theory as its analytical framework, this article examines the feminist discourse of controversial Chinese talk show performer Yang Li. Yang’s talk show is known for her incisive and sarcastically humorous remarks on men, and her speeches have aroused widespread controversies. Our analysis finds that by positioning herself and other women as the inside deictic-centers (IDCs) within her constructed discourse space, Yang tacti…

Advertising (1 work) · Australian History and Society (1 work) · Behavioral Health and Interventions (1 work) · Business (1 work) · China (1 work) · Computer Science (1 work) · Critical discourse analysis (1 work) · Discourse Analysis in Language Studies (1 work) · Disease (1 work) · Economics (1 work)

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