Robert Mckeever
Biographic Data
| ID | 4122122 |
|---|---|
| NAME | Robert Mckeever |
| GIVEN NAMES | Robert |
| FAMILY NAME | Mckeever |
| SIGNATURE | MCKEEVER R |
| AFFILIATIONS | University of South Carolina |
| ORCID | 0000-0002-5924-0514 |
| VERIFIED | Yes |
| TOTAL WORKS | 14 |
| TOTAL CITATIONS | 13 |
| WORKS AS AUTHOR | 14 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 1990 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 2 |
“A Victim of Our Own Success
The COVID-19 pandemic resulted in substantially lower uptake of childhood vaccinations in the U.S. As vaccination rates struggle to rebound, childhood vaccine hesitancy continues to grow. Addressing vaccine disinformation and increasing catch-up vaccination is an urgent public health priority. The purpose of this study was to evaluate the effectiveness of "Jenny's First Sleepover," a darkly humorous satirical book about childhood vaccinations, to…
Media & Mental Health
From Advocacy to Activism
Although advocacy and activism have been discussed in communication literature, are important in society, and often aid in organizational success, conceptual definitions and valid measurement of the concepts are lacking. By searching the literature, seeking two rounds of expert feedback, and employing two surveys ( N = 1,300) for scale development, this study advances a new measurement model of behavior that may be useful for future research and …
Does sample source matter for theory? Testing model invariance with the influence of presumed influence model across Amazon Mechanical Turk and Qualtrics Panels
Gun violence as a public health issue
Following a recent push to reframe gun violence as a public health issue, an online survey (N = 510) helped explore frame salience and frame adoption through the lens of media advocacy. Findings revealed that gun control and gun rights frames are salient, and television, social media and newspapers are the most popular sources of gun violence information. Individuals are being held responsible, while background checks were the most salient and ad…
Identifying and Analyzing Health-Related Themes in Disinformation Shared by Conservative and Liberal Russian Trolls on Twitter
To combat health disinformation shared online, there is a need to identify and characterize the prevalence of topics shared by trolls managed by individuals to promote discord. The current literature is limited to a few health topics and dominated by vaccination. The goal of this study is to identify and analyze the breadth of health topics discussed by left (liberal) and right (conservative) Russian trolls on Twitter. We introduce an automated f…
Applying the Theory of Motivated Information Management to the Context of Conflicting Online Health Information
This study investigates how parents manage conflicting online information, which may affect their information-seeking behavior and decision-making about childhood vaccination, by applying the Theory of Motivated Information Management in online communication contexts. Although an extensive body of literature has demonstrated the effectiveness of TMIM in predicting how individuals manage health uncertainty and information in the interpersonal comm…
Good News! Communication Findings May be Underestimated
Despite long-standing concerns over self-reported measures of media use, media research has relied heavily on self-reported data. This study not only examined discrepancies between survey and logged smartphone data but assessed whether correlational outcomes using self-reported measures produce greater or smaller effect sizes compared to outcomes using logged measures. College students (n = 294) and MTurk workers (n = 291) provided self-reported …
When Organizational Advocacy and Public Advocacy Intersect in CSR
CSR partnerships have evolved and taken various forms as companies and nonprofit organizations work toward creating societal change for the public good. This study examined public relations advocacy in the context of CSR communication through a 2 x 2 online experiment with a sample of 240 participants. Specifically, this study examined interactions between CSR fit, stage of partnership, and individuals’ activism levels on individuals’ attitude to…
Silent Majority
The topic of childhood vaccinations has received much news media attention recently, prompting scholars to examine how the public has responded. In light of this news, and the deep divide that seems to exist between parents who support childhood vaccinations and those who do not, this study examines how and why individuals may involve themselves in communication about vaccinations, particularly on social media or in other online environments. Foc…
Apsa Teaching and Learning Conference Track Summaries
Given the unique challenges of graduate education, the need for dynamic and up-to-date research is paramount. Changes in the delivery of postgraduate education and the postgraduate job market necessitate that faculty continuously develop and improve graduate programs and professional development. While much of the scholarship concerning undergraduate education and curriculum is relevant to graduate studies, dedicated research on graduate educatio…
Books in review
Courting the Congress
The fall and rise of judicial activism in the United States
(1990). The fall and rise of judicial activism in the United States: The case of justice William O. Douglas. The Journal of Legal History: Vol. 11, No. 3, pp. 437-446
Good News! Communication Findings May be Underestimated
Despite long-standing concerns over self-reported measures of media use, media research has relied heavily on self-reported data. This study not only examined discrepancies between survey and logged smartphone data but assessed whether correlational outcomes using self-reported measures produce greater or smaller effect sizes compared to outcomes using logged measures. College students (n = 294) and MTurk workers (n = 291) provided self-reported …
Silent Majority
The topic of childhood vaccinations has received much news media attention recently, prompting scholars to examine how the public has responded. In light of this news, and the deep divide that seems to exist between parents who support childhood vaccinations and those who do not, this study examines how and why individuals may involve themselves in communication about vaccinations, particularly on social media or in other online environments. Foc…
The fall and rise of judicial activism in the United States
(1990). The fall and rise of judicial activism in the United States: The case of justice William O. Douglas. The Journal of Legal History: Vol. 11, No. 3, pp. 437-446
Courting the Congress
Books in review
Apsa Teaching and Learning Conference Track Summaries
Given the unique challenges of graduate education, the need for dynamic and up-to-date research is paramount. Changes in the delivery of postgraduate education and the postgraduate job market necessitate that faculty continuously develop and improve graduate programs and professional development. While much of the scholarship concerning undergraduate education and curriculum is relevant to graduate studies, dedicated research on graduate educatio…
Silent Majority
The topic of childhood vaccinations has received much news media attention recently, prompting scholars to examine how the public has responded. In light of this news, and the deep divide that seems to exist between parents who support childhood vaccinations and those who do not, this study examines how and why individuals may involve themselves in communication about vaccinations, particularly on social media or in other online environments. Foc…
When Organizational Advocacy and Public Advocacy Intersect in CSR
CSR partnerships have evolved and taken various forms as companies and nonprofit organizations work toward creating societal change for the public good. This study examined public relations advocacy in the context of CSR communication through a 2 x 2 online experiment with a sample of 240 participants. Specifically, this study examined interactions between CSR fit, stage of partnership, and individuals’ activism levels on individuals’ attitude to…
Applying the Theory of Motivated Information Management to the Context of Conflicting Online Health Information
This study investigates how parents manage conflicting online information, which may affect their information-seeking behavior and decision-making about childhood vaccination, by applying the Theory of Motivated Information Management in online communication contexts. Although an extensive body of literature has demonstrated the effectiveness of TMIM in predicting how individuals manage health uncertainty and information in the interpersonal comm…
Good News! Communication Findings May be Underestimated
Despite long-standing concerns over self-reported measures of media use, media research has relied heavily on self-reported data. This study not only examined discrepancies between survey and logged smartphone data but assessed whether correlational outcomes using self-reported measures produce greater or smaller effect sizes compared to outcomes using logged measures. College students (n = 294) and MTurk workers (n = 291) provided self-reported …
Identifying and Analyzing Health-Related Themes in Disinformation Shared by Conservative and Liberal Russian Trolls on Twitter
To combat health disinformation shared online, there is a need to identify and characterize the prevalence of topics shared by trolls managed by individuals to promote discord. The current literature is limited to a few health topics and dominated by vaccination. The goal of this study is to identify and analyze the breadth of health topics discussed by left (liberal) and right (conservative) Russian trolls on Twitter. We introduce an automated f…
Does sample source matter for theory? Testing model invariance with the influence of presumed influence model across Amazon Mechanical Turk and Qualtrics Panels
Gun violence as a public health issue
Following a recent push to reframe gun violence as a public health issue, an online survey (N = 510) helped explore frame salience and frame adoption through the lens of media advocacy. Findings revealed that gun control and gun rights frames are salient, and television, social media and newspapers are the most popular sources of gun violence information. Individuals are being held responsible, while background checks were the most salient and ad…
From Advocacy to Activism
Although advocacy and activism have been discussed in communication literature, are important in society, and often aid in organizational success, conceptual definitions and valid measurement of the concepts are lacking. By searching the literature, seeking two rounds of expert feedback, and employing two surveys ( N = 1,300) for scale development, this study advances a new measurement model of behavior that may be useful for future research and …
Media & Mental Health
“A Victim of Our Own Success
The COVID-19 pandemic resulted in substantially lower uptake of childhood vaccinations in the U.S. As vaccination rates struggle to rebound, childhood vaccine hesitancy continues to grow. Addressing vaccine disinformation and increasing catch-up vaccination is an urgent public health priority. The purpose of this study was to evaluate the effectiveness of "Jenny's First Sleepover," a darkly humorous satirical book about childhood vaccinations, to…
Political science (11 works) · Psychology (8 works) · Sociology (6 works) · Law (5 works) · Medicine (5 works) · Public relations (5 works) · Social Psychology (5 works) · Computer Science (4 works) · Politics (4 works) · Psychiatry (4 works)