Sung‐byung Yang
Biographic Data
| ID | 4147467 |
|---|---|
| NAME | Sung‐byung Yang |
| GIVEN NAMES | Sung‐byung |
| FAMILY NAME | Yang |
| SIGNATURE | YANG S B |
| AFFILIATIONS | Kyung Hee University |
| ORCID | 0000-0003-0643-7070 |
| VERIFIED | Yes |
| TOTAL WORKS | 11 |
| TOTAL CITATIONS | 23 |
| AUTHOR COUNT | 11 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2014 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 3 |
Evaluating user performance with RAG-based generative AI: A scenario-based experiment on AI-assisted information retrieval
Triadic spatial distance and social media assets for food tourists
This paper examines the potential impact of the triadic social interaction instigated by spatial distance between author, reader, and business that detects tourists’ geographical decision patterns. A social media asset for brands is a digital presence that encourages positive consumer responses in media communication. Using 2,129 items of author-reader-business paired review data, the findings indicate that geographical proximity between the revi…
Spatial and social distances between U.S. domestic travelers in restaurant review assessment
Investigating the net benefits of contactless technologies in quick-service restaurants: The Moderating Roles of Social Interaction Anxiety and Language Proficiency
Purpose This study aims to apply the information system success model (ISSM) to examine the relationships among actual use, use continuance intention, user satisfaction and net benefits in the context of quick-service restaurant (QSR) patrons using two contactless technologies (CT): self-service kiosks (SSK) and mobile applications (MA) for food ordering. The study also investigates the moderating roles of social interaction anxiety (SIA) and lan…
Dyadic communication in online review platforms: An exploratory approach
Emerging technology and information search capabilities have the potential to enhance the efficiency of consumer recommendations for travellers. One critical factor that has been understudied in online reviews is that of the reader–poster dyadic relationship and its impact on review evaluations. This paper provides an understanding of reader–poster dyads associated with interpersonal similarities in residency and elite status that affect restaura…
Why not this destination? The effects of travel constraints of independent travelers on destination image formation
In spite of diverse measures by national governments and destination marketing organizations (DMOs), the statistics related to international tourist destinations, including those of independent travelers, show that the rankings of the most popular tourist destinations have undergone minimal changes over the past decade. The aim of this study is to understand the factors that prevent independent travelers from selecting smaller regions (i.e., rela…
Exploring extremity and negativity biases in online reviews: Evidence from Yelp. com
While some online reviews explicitly praise or criticize a product, others reveal a neutral evaluation. We predicted that extreme reviews would be considered more useful than moderate ones, and that negative reviews would be considered more useful than positive ones. To test these predictions, this study collected a dataset comprising 951,178 reviews of New York restaurants made by 142,286 reviewers on Yelp. com. By combining these two datasets, …
Exploring the effect of Airbnb hosts' attachment and psychological ownership in the sharing economy
Online consumers’ reactions to price decreases: Amazon’s Kindle 2 case
Purpose – The purpose of this paper is to investigate how consumers respond to price changes by analyzing online product reviews (OPRs) posted on a product (Amazon’s Kindle 2), and to suggest several future research topics on online consumers’ reactions embedded in OPRs. Design/methodology/approach – An exploratory case study is conducted using OPRs added to the Kindle 2. By analyzing 6,714 OPRs, the authors examine how online consumers respond t…
The role of online product reviews on information adoption of new product development professionals
Purpose – The purpose of this paper is to investigate the impact of features involving online product reviews (OPRs) on information adoption by new product developers (NPDs). Design/methodology/approach – In total, 143 OPRs on a specific product on Amazon.com were collected as the sample of this study. Using content analysis ratings and observed data in OPRs, the research model was analyzed with the partial least squares (PLS) method. Findings – …
Consumers’ Emotional Reactions to Negative Publicity and Crisis Management in the Health Care Industry: A Multiple Case Study of Lipitor and Oxyelite Pro
Negative publicity has an adverse effect on an organization, especially in online environments where consumers’ word of mouth travels fast. By implementing an appropriate response strategy and being attentive about consumers’ emotional reactions, an organization could minimize potential damage from crises. This explorative multiple case study decomposes each of the eight negative publicity cases into the dimensions of drug/supplement type (Lipito…
Exploring the effect of Airbnb hosts' attachment and psychological ownership in the sharing economy
Online consumers’ reactions to price decreases: Amazon’s Kindle 2 case
Purpose – The purpose of this paper is to investigate how consumers respond to price changes by analyzing online product reviews (OPRs) posted on a product (Amazon’s Kindle 2), and to suggest several future research topics on online consumers’ reactions embedded in OPRs. Design/methodology/approach – An exploratory case study is conducted using OPRs added to the Kindle 2. By analyzing 6,714 OPRs, the authors examine how online consumers respond t…
The role of online product reviews on information adoption of new product development professionals
Purpose – The purpose of this paper is to investigate the impact of features involving online product reviews (OPRs) on information adoption by new product developers (NPDs). Design/methodology/approach – In total, 143 OPRs on a specific product on Amazon.com were collected as the sample of this study. Using content analysis ratings and observed data in OPRs, the research model was analyzed with the partial least squares (PLS) method. Findings – …
Spatial and social distances between U.S. domestic travelers in restaurant review assessment
Investigating the net benefits of contactless technologies in quick-service restaurants: The Moderating Roles of Social Interaction Anxiety and Language Proficiency
Purpose This study aims to apply the information system success model (ISSM) to examine the relationships among actual use, use continuance intention, user satisfaction and net benefits in the context of quick-service restaurant (QSR) patrons using two contactless technologies (CT): self-service kiosks (SSK) and mobile applications (MA) for food ordering. The study also investigates the moderating roles of social interaction anxiety (SIA) and lan…
Consumers’ Emotional Reactions to Negative Publicity and Crisis Management in the Health Care Industry: A Multiple Case Study of Lipitor and Oxyelite Pro
Negative publicity has an adverse effect on an organization, especially in online environments where consumers’ word of mouth travels fast. By implementing an appropriate response strategy and being attentive about consumers’ emotional reactions, an organization could minimize potential damage from crises. This explorative multiple case study decomposes each of the eight negative publicity cases into the dimensions of drug/supplement type (Lipito…
The role of online product reviews on information adoption of new product development professionals
Purpose – The purpose of this paper is to investigate the impact of features involving online product reviews (OPRs) on information adoption by new product developers (NPDs). Design/methodology/approach – In total, 143 OPRs on a specific product on Amazon.com were collected as the sample of this study. Using content analysis ratings and observed data in OPRs, the research model was analyzed with the partial least squares (PLS) method. Findings – …
Online consumers’ reactions to price decreases: Amazon’s Kindle 2 case
Purpose – The purpose of this paper is to investigate how consumers respond to price changes by analyzing online product reviews (OPRs) posted on a product (Amazon’s Kindle 2), and to suggest several future research topics on online consumers’ reactions embedded in OPRs. Design/methodology/approach – An exploratory case study is conducted using OPRs added to the Kindle 2. By analyzing 6,714 OPRs, the authors examine how online consumers respond t…
Exploring the effect of Airbnb hosts' attachment and psychological ownership in the sharing economy
Dyadic communication in online review platforms: An exploratory approach
Emerging technology and information search capabilities have the potential to enhance the efficiency of consumer recommendations for travellers. One critical factor that has been understudied in online reviews is that of the reader–poster dyadic relationship and its impact on review evaluations. This paper provides an understanding of reader–poster dyads associated with interpersonal similarities in residency and elite status that affect restaura…
Why not this destination? The effects of travel constraints of independent travelers on destination image formation
In spite of diverse measures by national governments and destination marketing organizations (DMOs), the statistics related to international tourist destinations, including those of independent travelers, show that the rankings of the most popular tourist destinations have undergone minimal changes over the past decade. The aim of this study is to understand the factors that prevent independent travelers from selecting smaller regions (i.e., rela…
Exploring extremity and negativity biases in online reviews: Evidence from Yelp. com
While some online reviews explicitly praise or criticize a product, others reveal a neutral evaluation. We predicted that extreme reviews would be considered more useful than moderate ones, and that negative reviews would be considered more useful than positive ones. To test these predictions, this study collected a dataset comprising 951,178 reviews of New York restaurants made by 142,286 reviewers on Yelp. com. By combining these two datasets, …
Spatial and social distances between U.S. domestic travelers in restaurant review assessment
Investigating the net benefits of contactless technologies in quick-service restaurants: The Moderating Roles of Social Interaction Anxiety and Language Proficiency
Purpose This study aims to apply the information system success model (ISSM) to examine the relationships among actual use, use continuance intention, user satisfaction and net benefits in the context of quick-service restaurant (QSR) patrons using two contactless technologies (CT): self-service kiosks (SSK) and mobile applications (MA) for food ordering. The study also investigates the moderating roles of social interaction anxiety (SIA) and lan…
Triadic spatial distance and social media assets for food tourists
This paper examines the potential impact of the triadic social interaction instigated by spatial distance between author, reader, and business that detects tourists’ geographical decision patterns. A social media asset for brands is a digital presence that encourages positive consumer responses in media communication. Using 2,129 items of author-reader-business paired review data, the findings indicate that geographical proximity between the revi…
Evaluating user performance with RAG-based generative AI: A scenario-based experiment on AI-assisted information retrieval
Digital Marketing and Social Media (9 works) · Psychology (9 works) · Business (8 works) · Marketing (8 works) · Social Psychology (8 works) · Social Psychology (6 works) · Consumer Behavior in Brand Consumption and Identification (5 works) · Computer Science (4 works) · Political science (4 works) · Customer Service Quality and Loyalty (3 works)