Namho Chung
Dados Biográficos
| ID | 4147486 |
|---|---|
| NOME | Namho Chung |
| PRENOMES | Namho |
| SOBRENOME | Chung |
| ASSINATURA | CHUNG N |
| AFILIAÇÕES | Kyung Hee University |
| ORCID | 0000-0002-2118-0413 |
| VERIFICADO | Sim |
| TOTAL DE OBRAS | 30 |
| TOTAL DE CITAÇÕES | 88 |
| TOTAL COMO AUTOR | 30 |
| TOTAL COMO EDITOR | 0 |
| PRIMEIRO ANO DE PUBLICAÇÃO | 2011 |
| ANO MAIS RECENTE DE PUBLICAÇÃO | 2026 |
| ÍNDICE H | 5 |
Beyond novelty-seeking in the smart tourism era
Purpose This paper aims to address the transformation of tourist motivation in the era of immersive smart technologies, arguing that traditional novelty-seeking frameworks are no longer sufficient. It highlights the need for a new interpretive lens in understanding why people continue to travel despite increasing virtual exposure. Design/methodology/approach A conceptual commentary grounded in recent literature and critical theoretical reflection…
Unpacking the extended customer value in sharing accommodation
Purpose This study aims to explore the impact of customer value on behavioral intention in the context of sharing accommodation from a multidimensional perspective (utilitarian and experiential value). Design/methodology/approach In conjunction with the experience economy theory, this study investigated the influence of experiential value in the absorption dimension (entertainment value and educational value) on experiential value in the immersio…
Digital happiness in tourism
This research note scrutinises the ambivalent dimensions of digital technology within the realm of tourism, highlighting its complex interaction with physical engagement. By exploring existing literature on the evolving landscape of tourism experiences through an interdisciplinary approach, this paper recognises that the current analysis of digital technology use in tourism often remains biased and narrow. Furthermore, despite ongoing debates sur…
Rethinking tourism payments
Digital payments are reshaping tourism in ways that extend beyond convenience or transaction efficiency. This research note argues that payment plays distinct yet interrelated roles across the tourism system: as an experiential touchpoint shaping tourists’ cognitive and affective evaluations, as a social access mechanism influencing inclusivity and perceived equity, and as a structural force that reconfigures power relations across the tourism va…
Promoting sustainable tourism with a decision support system during cost-of-living crises
The cost-of-living crisis directly affects eco-conscious tourists’ behaviors, leading to reduced consumption of green products and services. In response to these crises, tourists may have to prioritise more affordable, non-green alternatives. Economic crises are recurrent, disrupting the sustainability agenda for decision makers, businesses and tourists. To address this challenge, this study proposes a multicriteria decision-making framework for …
Resident perceptions of spaceport destination development
Reconfiguring smart tourism satisfaction in a transforming Heritage City
This study examines how configurations of smart tourism attributes influence satisfaction among international tourists, domestic tourists, and local residents in Huế, Vietnam-a heritage city undergoing digital transformation. Based on System Theory and Satisfaction Theory, five key dimensions are analysed: Attractiveness (AT), Accessibility (AC), Digitalization Readiness (DR), Sustainability (SU), and Collaborative Partnership (CP). Using fuzzy-s…
Assessing the economic effects of investment in smart tourism platform
This study assesses the economic impact of Smart Tourism Platform (STP) projects in Seoul. We begin by outlining the architecture of STP, which comprises seven distinct layers, to deepen our understanding. Next, we analyze their economic effects using a four-step approach that includes Delphi surveys and the updating of Seoul’s 2015 national input-output table to a 2021 regional version through RAS and location quotient (LQ) techniques. Our findi…
Evaluation of Preservation Value for Saenamteo Martyrs' Shrine
The preservation of religious cultural heritage holds considerable significant owing to its historical and cultural value. Pilgrims are attracted to sites associated with Christ and martyrs, seeking to establish deeper spiritual connections. The Saenamteo Martyrs' Shrine, recognized as the first Vatican‐designated international pilgrimage site in Asia, holds historical importance as a sacred location where numerous Catholic clergy were martyred d…
Effect of interaction type and social playfulness on AI recommendation adoption
Promoting sustainable events engagement
Regional functions of tourist destination
Satiation of generative AI images
The effect of the authenticity of the Catholic pilgrimage site on spiritual well‐being and quality of life of pilgrims
With the growing interest in spirituality, there has been a corresponding rise in the number of pilgrimages. Modern pilgrims embark on pilgrimages not only for religious purposes but also for their own mental peace and health. To enhance our understanding of this trend we conducted an empirical survey of pilgrims visiting Saenamteo Catholic Martyrs' Shrine, a representative martyrdom site in Korea located on the Seoul Catholic Pilgrimage Route, t…
Meme-affordance tourism
An ambivalent role of travel envy on social media
In social media, the phenomenon of travel envy is not uncommon. One of the most popular themes on social media, the travel experience frequently becomes the subject of social comparison and envy among users. Envy generally has been considered a negative emotion, inducing depression in the envier. However, a recent stream of research increasingly highlights the positive side of envy, based on the notion that envy has two types: benign and maliciou…
Metaverse tourism
Although research on the category of metaverse attributes has expanded, the notion of metaverse tourism has yet to be identified in the tourism context. This research note suggests four propositions of metaverse tourism. First, the core technologies of metaverse tourism will lead to a new level of immersive experiences. Second, metaverse tourists can develop more realistic expectations in the pre-trip stage. Third, researchers should consider met…
Why do tourists use public transport in Korea? The roles of artificial intelligence knowledge, environmental, social, and governance, and sustainability
The study of public transport and tourism, especially domestic tourism, is relatively under-researched, particularly in relation to emerging transport technologies, such as artificial intelligence (AI), and environmental, social, and governance (ESG). To bridge this gap, an integrated research model is created and tested with ESG, air quality, climate change, and AI, applying multi-analysis methods of partial least squares-structural equation mod…
Experiencing immersive virtual reality in museums
The way of generation Y enjoying Jazz festival
Research studies about the attributes of music festival experiences and the effect of information technology in music festival help us to understand Millennials. With the purpose of providing more insights about the perception and behavior of young people at a festival, this study aims to investigate how festival attributes and the interactivity of information sources affect festival attendee satisfactions and behavioral intentions in a music fes…
Does smart tourism technology matter? Lessons from three smart tourism cities in South Korea
Based on smart tourism technology attributes and destination services, we examine how the smart tourism satisfaction and service satisfaction affect the overall satisfaction of smart tourism city by using structural equation model. Results of survey from Seoul, Busan and Jeju in South Korea revealed a slight difference in destination services and service satisfaction relationship among three cities. Multigroup analysis was conducted on the common…
The Role of Augmented Reality for Experience-Influenced Environments
In cultural heritage sites around the globe, augmented reality (AR) is being utilized as a tool to provide visitors with better experiences while preserving the integrity of the sites. However, little research has examined the impact of AR on customers’ attitudes and behavioral intentions toward the sites. By integrating the post-acceptance model of information systems (IS) continuance, balance theory, and the theory of reasoned action (TRA), we …
Tourists’ happiness
The purpose of this study is to develop a research model demonstrating tourists’ value-seeking processes through the tourism services and travel experiences of a destination. The model suggests that tourist happiness is assessed by tourists’ perceived experiences, which are formed by two motivational values: smart tourism technology (STT) and destination value. Despite a large quantity of research attention on destination tourism, the relation be…
Effects of Virtual Reality and Augmented Reality on Visitor Experiences in Museum
Tourists’ intention to visit a destination
The effect of perceived trust on electronic commerce
The determinants of recommendations to use augmented reality technologies
The increased availability of smartphone and mobile gadgets has transformed the tourism industry and will continue to enhance the ways in which tourists access information while traveling. Augmented reality has grown in popularity because of its enhanced mobile capabilities. In tourism research, few attempts have been made to assess user satisfaction with augmented reality applications and the behavioral intention to recommended them. This study …
Tourists’ happiness
The purpose of this study is to develop a research model demonstrating tourists’ value-seeking processes through the tourism services and travel experiences of a destination. The model suggests that tourist happiness is assessed by tourists’ perceived experiences, which are formed by two motivational values: smart tourism technology (STT) and destination value. Despite a large quantity of research attention on destination tourism, the relation be…
Does smart tourism technology matter? Lessons from three smart tourism cities in South Korea
Based on smart tourism technology attributes and destination services, we examine how the smart tourism satisfaction and service satisfaction affect the overall satisfaction of smart tourism city by using structural equation model. Results of survey from Seoul, Busan and Jeju in South Korea revealed a slight difference in destination services and service satisfaction relationship among three cities. Multigroup analysis was conducted on the common…
Examining the Factors Affecting Perceived Enjoyment and Usage Intention of Ubiquitous Tour Information Services
With the advances in mobile technologies, the ubiquitous tour information service has been emerging as a new solution for providing tour information. This study examined the effects of ubiquitous tour information service on perceived enjoyment and usage intention by tourists. The study begins with a preliminary survey of mobile device users’ motives and perceptions of usage, followed by a review of the related literature. The measurements were de…
The way of generation Y enjoying Jazz festival
Research studies about the attributes of music festival experiences and the effect of information technology in music festival help us to understand Millennials. With the purpose of providing more insights about the perception and behavior of young people at a festival, this study aims to investigate how festival attributes and the interactivity of information sources affect festival attendee satisfactions and behavioral intentions in a music fes…
Why do tourists use public transport in Korea? The roles of artificial intelligence knowledge, environmental, social, and governance, and sustainability
The study of public transport and tourism, especially domestic tourism, is relatively under-researched, particularly in relation to emerging transport technologies, such as artificial intelligence (AI), and environmental, social, and governance (ESG). To bridge this gap, an integrated research model is created and tested with ESG, air quality, climate change, and AI, applying multi-analysis methods of partial least squares-structural equation mod…
Korean Adolescent Girls' Addictive Use of Mobile Phones to Maintain Interpersonal Solidarity
In this study it was predicted that there would be a close relationship between the use of mobile phones and the maintenance of interpersonal solidarity. The relationship between the addictive use of mobile phones and the maintenance of interpersonal solidarity was empirically analyzed among 188 female adolescents. The results showed that those who have a greater tendency to be addicted sent numerous text messages from places such as schools, whe…
The effect of perceived trust on electronic commerce
Examining the Factors Affecting Perceived Enjoyment and Usage Intention of Ubiquitous Tour Information Services
With the advances in mobile technologies, the ubiquitous tour information service has been emerging as a new solution for providing tour information. This study examined the effects of ubiquitous tour information service on perceived enjoyment and usage intention by tourists. The study begins with a preliminary survey of mobile device users’ motives and perceptions of usage, followed by a review of the related literature. The measurements were de…
The use of social media in travel information search
Tourists’ intention to visit a destination
The determinants of recommendations to use augmented reality technologies
The increased availability of smartphone and mobile gadgets has transformed the tourism industry and will continue to enhance the ways in which tourists access information while traveling. Augmented reality has grown in popularity because of its enhanced mobile capabilities. In tourism research, few attempts have been made to assess user satisfaction with augmented reality applications and the behavioral intention to recommended them. This study …
Effects of Virtual Reality and Augmented Reality on Visitor Experiences in Museum
The Role of Augmented Reality for Experience-Influenced Environments
In cultural heritage sites around the globe, augmented reality (AR) is being utilized as a tool to provide visitors with better experiences while preserving the integrity of the sites. However, little research has examined the impact of AR on customers’ attitudes and behavioral intentions toward the sites. By integrating the post-acceptance model of information systems (IS) continuance, balance theory, and the theory of reasoned action (TRA), we …
Tourists’ happiness
The purpose of this study is to develop a research model demonstrating tourists’ value-seeking processes through the tourism services and travel experiences of a destination. The model suggests that tourist happiness is assessed by tourists’ perceived experiences, which are formed by two motivational values: smart tourism technology (STT) and destination value. Despite a large quantity of research attention on destination tourism, the relation be…
The way of generation Y enjoying Jazz festival
Research studies about the attributes of music festival experiences and the effect of information technology in music festival help us to understand Millennials. With the purpose of providing more insights about the perception and behavior of young people at a festival, this study aims to investigate how festival attributes and the interactivity of information sources affect festival attendee satisfactions and behavioral intentions in a music fes…
Does smart tourism technology matter? Lessons from three smart tourism cities in South Korea
Based on smart tourism technology attributes and destination services, we examine how the smart tourism satisfaction and service satisfaction affect the overall satisfaction of smart tourism city by using structural equation model. Results of survey from Seoul, Busan and Jeju in South Korea revealed a slight difference in destination services and service satisfaction relationship among three cities. Multigroup analysis was conducted on the common…
Experiencing immersive virtual reality in museums
An ambivalent role of travel envy on social media
In social media, the phenomenon of travel envy is not uncommon. One of the most popular themes on social media, the travel experience frequently becomes the subject of social comparison and envy among users. Envy generally has been considered a negative emotion, inducing depression in the envier. However, a recent stream of research increasingly highlights the positive side of envy, based on the notion that envy has two types: benign and maliciou…
Metaverse tourism
Although research on the category of metaverse attributes has expanded, the notion of metaverse tourism has yet to be identified in the tourism context. This research note suggests four propositions of metaverse tourism. First, the core technologies of metaverse tourism will lead to a new level of immersive experiences. Second, metaverse tourists can develop more realistic expectations in the pre-trip stage. Third, researchers should consider met…
Why do tourists use public transport in Korea? The roles of artificial intelligence knowledge, environmental, social, and governance, and sustainability
The study of public transport and tourism, especially domestic tourism, is relatively under-researched, particularly in relation to emerging transport technologies, such as artificial intelligence (AI), and environmental, social, and governance (ESG). To bridge this gap, an integrated research model is created and tested with ESG, air quality, climate change, and AI, applying multi-analysis methods of partial least squares-structural equation mod…
The effect of the authenticity of the Catholic pilgrimage site on spiritual well‐being and quality of life of pilgrims
With the growing interest in spirituality, there has been a corresponding rise in the number of pilgrimages. Modern pilgrims embark on pilgrimages not only for religious purposes but also for their own mental peace and health. To enhance our understanding of this trend we conducted an empirical survey of pilgrims visiting Saenamteo Catholic Martyrs' Shrine, a representative martyrdom site in Korea located on the Seoul Catholic Pilgrimage Route, t…
Meme-affordance tourism
Reconfiguring smart tourism satisfaction in a transforming Heritage City
This study examines how configurations of smart tourism attributes influence satisfaction among international tourists, domestic tourists, and local residents in Huế, Vietnam-a heritage city undergoing digital transformation. Based on System Theory and Satisfaction Theory, five key dimensions are analysed: Attractiveness (AT), Accessibility (AC), Digitalization Readiness (DR), Sustainability (SU), and Collaborative Partnership (CP). Using fuzzy-s…
Assessing the economic effects of investment in smart tourism platform
This study assesses the economic impact of Smart Tourism Platform (STP) projects in Seoul. We begin by outlining the architecture of STP, which comprises seven distinct layers, to deepen our understanding. Next, we analyze their economic effects using a four-step approach that includes Delphi surveys and the updating of Seoul’s 2015 national input-output table to a 2021 regional version through RAS and location quotient (LQ) techniques. Our findi…
Evaluation of Preservation Value for Saenamteo Martyrs' Shrine
The preservation of religious cultural heritage holds considerable significant owing to its historical and cultural value. Pilgrims are attracted to sites associated with Christ and martyrs, seeking to establish deeper spiritual connections. The Saenamteo Martyrs' Shrine, recognized as the first Vatican‐designated international pilgrimage site in Asia, holds historical importance as a sacred location where numerous Catholic clergy were martyred d…
Effect of interaction type and social playfulness on AI recommendation adoption
Promoting sustainable events engagement
Regional functions of tourist destination
Satiation of generative AI images
Beyond novelty-seeking in the smart tourism era
Purpose This paper aims to address the transformation of tourist motivation in the era of immersive smart technologies, arguing that traditional novelty-seeking frameworks are no longer sufficient. It highlights the need for a new interpretive lens in understanding why people continue to travel despite increasing virtual exposure. Design/methodology/approach A conceptual commentary grounded in recent literature and critical theoretical reflection…
Tourism (25 obras) · Business (17 obras) · Digital Marketing and Social Media (17 obras) · Computer Science (14 obras) · Geography (14 obras) · Psychology (14 obras) · Diverse Aspects of Tourism Research (11 obras) · Marketing (11 obras) · Advertising (9 obras) · Political science (9 obras)