Jaewon Choi
Biographic Data
| ID | 4147828 |
|---|---|
| NAME | Jaewon Choi |
| GIVEN NAMES | Jaewon |
| FAMILY NAME | Choi |
| SIGNATURE | CHOI J |
| AFFILIATIONS | Northwestern University |
| ORCID | 0000-0001-9795-553X |
| VERIFIED | Yes |
| TOTAL WORKS | 5 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 5 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2020 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
An empirical study on bounced clicks versus multi-page clicks in display advertising
The click behavior of users has been frequently used to measure the effectiveness of online display advertising campaigns. This study categorizes clicks into bounced clicks, where no additional user action is involved after the click, and multi-page clicks, which generate additional actions after the click, resulting in a multi-page session, and then examines the distinctive effects of two different types of clicks. We investigated whether bounce…
Predicting individuals’ privacy protection and self-tracking behaviors in the context of smart health
Broadband, rural contexts and local economic dynamics
Does social capital matter to the Millennials? Social capital and user engagements in online video platforms
Digital inequalities
The homework gap is a term that has come to describe the 15 percent or more of American children who cannot complete their homework after the school day ends because they lack access to broadband and computers (Anderson and Perrin, 2018). This statistic encompasses different economic, socio-cultural, and geographic factors. As a result, historically underprivileged groups of children are overrepresented in the homework gap space. Children without…
No prominent works on this page.
Digital inequalities
The homework gap is a term that has come to describe the 15 percent or more of American children who cannot complete their homework after the school day ends because they lack access to broadband and computers (Anderson and Perrin, 2018). This statistic encompasses different economic, socio-cultural, and geographic factors. As a result, historically underprivileged groups of children are overrepresented in the homework gap space. Children without…
Does social capital matter to the Millennials? Social capital and user engagements in online video platforms
Predicting individuals’ privacy protection and self-tracking behaviors in the context of smart health
Broadband, rural contexts and local economic dynamics
An empirical study on bounced clicks versus multi-page clicks in display advertising
The click behavior of users has been frequently used to measure the effectiveness of online display advertising campaigns. This study categorizes clicks into bounced clicks, where no additional user action is involved after the click, and multi-page clicks, which generate additional actions after the click, resulting in a multi-page session, and then examines the distinctive effects of two different types of clicks. We investigated whether bounce…
Business (5 works) · Computer Science (4 works) · Sociology (3 works) · Digital Marketing and Social Media (2 works) · Economics (2 works) · ICT Impact and Policies (2 works) · Impact of Technology on Adolescents (2 works) · Psychology (2 works) · Social capital (2 works) · Social science (2 works)