Mélanie Roux
Biographic Data
| ID | 4149622 |
|---|---|
| NAME | Mélanie Roux |
| GIVEN NAMES | Mélanie |
| FAMILY NAME | Roux |
| SIGNATURE | ROUX M |
| AFFILIATIONS | TBS Education |
| ORCID | 0000-0003-4546-2973 |
| VERIFIED | Yes |
| TOTAL WORKS | 3 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 3 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2025 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
The Dark Side of AI Readiness? Institutional Logics, Signalling and Carbon Transition Risk
The influence of institutional environments on corporate sustainability is well established, yet how digital readiness restructures institutional logics and signalling mechanisms through which firms manage carbon transition risk (CTR) remains undertheorised. We address this gap by investigating how country level artificial intelligence readiness (AIR) interacts with corporate governance structures and internal climate policies to shape firms' exp…
Intrapreneurial legitimacy
Country-of-origin image (COI) as a form of cultural arbitrage
Purpose This study seeks to explore whether and how emerging country entrepreneurs can employ different facets of a country-of-origin image (COI) in their marketing strategy as a form of cultural arbitrage in culturally distant markets. Design/methodology/approach A mixed design experiment was used in the home market (Brazil) and in a culturally distant market (Sweden). Findings Emerging country entrepreneurs using a strategy based on COI marketi…
No prominent works on this page.
Country-of-origin image (COI) as a form of cultural arbitrage
Purpose This study seeks to explore whether and how emerging country entrepreneurs can employ different facets of a country-of-origin image (COI) in their marketing strategy as a form of cultural arbitrage in culturally distant markets. Design/methodology/approach A mixed design experiment was used in the home market (Brazil) and in a culturally distant market (Sweden). Findings Emerging country entrepreneurs using a strategy based on COI marketi…
The Dark Side of AI Readiness? Institutional Logics, Signalling and Carbon Transition Risk
The influence of institutional environments on corporate sustainability is well established, yet how digital readiness restructures institutional logics and signalling mechanisms through which firms manage carbon transition risk (CTR) remains undertheorised. We address this gap by investigating how country level artificial intelligence readiness (AIR) interacts with corporate governance structures and internal climate policies to shape firms' exp…
Intrapreneurial legitimacy
Anthropological Studies and Insights (1 work) · Climate governance (1 work) · Climate risk (1 work) · Corporate governance (1 work) · Corporate Social Responsibility Reporting (1 work) · Incentive (1 work) · Institutional theory (1 work) · Legitimacy (1 work) · Qualitative Research Methods and Ethics (1 work) · Race, Genetics, and Society (1 work)