Ulrike Mayrhofer
Biographic Data
| ID | 4149669 |
|---|---|
| NAME | Ulrike Mayrhofer |
| GIVEN NAMES | Ulrike |
| FAMILY NAME | Mayrhofer |
| SIGNATURE | MAYRHOFER U |
| AFFILIATIONS | Université Côte d'Azur |
| ORCID | 0000-0003-2063-883X |
| VERIFIED | Yes |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 2 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2015 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 0 |
Learning from failures
Purpose Emerging markets remain challenging for Western small and medium-sized enterprises (SMEs) and more specifically for born-again global companies. This paper investigates how born-again global companies can learn from their failures in emerging markets. Design/methodology/approach The empirical study takes the form of a longitudinal case study of a French industrial SME that expanded into Hong Kong, China and Brazil. Findings The case study…
Multinational Corporations ( MNC s) and Enterprises ( MNE s)
This article focuses on key characteristics of multinational companies (MNCs) in a global business environment. After the definition of the MNC, the authors present an overview of the geographic origin of MNCs and trends concerning foreign direct investments (FDI). They analyze location strategies followed by MNCs and explain the growing importance of MNCs from emerging economies. Several theoretical perspectives contribute to a better understand…
No prominent works on this page.
Multinational Corporations ( MNC s) and Enterprises ( MNE s)
This article focuses on key characteristics of multinational companies (MNCs) in a global business environment. After the definition of the MNC, the authors present an overview of the geographic origin of MNCs and trends concerning foreign direct investments (FDI). They analyze location strategies followed by MNCs and explain the growing importance of MNCs from emerging economies. Several theoretical perspectives contribute to a better understand…
Learning from failures
Purpose Emerging markets remain challenging for Western small and medium-sized enterprises (SMEs) and more specifically for born-again global companies. This paper investigates how born-again global companies can learn from their failures in emerging markets. Design/methodology/approach The empirical study takes the form of a longitudinal case study of a French industrial SME that expanded into Hong Kong, China and Brazil. Findings The case study…
Business (1 works) · Business administration (1 works) · Computer Science (1 works) · Contingency (1 works) · Contingency theory (1 works) · Corporate Finance and Governance (1 works) · Database transaction (1 works) · Economic geography (1 works) · Economics (1 works) · Industrial organization (1 works)