Norhafezah Yusof
Biographic Data
| ID | 4152569 |
|---|---|
| NAME | Norhafezah Yusof |
| GIVEN NAMES | Norhafezah |
| FAMILY NAME | Yusof |
| SIGNATURE | YUSOF N |
| AFFILIATIONS | Northern University of Malaysia |
| ORCID | 0000-0003-2187-2652 |
| VERIFIED | Yes |
| TOTAL WORKS | 13 |
| TOTAL CITATIONS | 17 |
| WORKS AS AUTHOR | 13 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2012 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 3 |
Beyond the School Walls
This study explores the effect of home visit intervention programs for at-risk students by analyzing the elements of a collectivist cultural setting. Qualitative data was collected from three in-depth interviews and four focus group discussions involving 17 informants. They comprised school administrators, school counselors, parents, and local opinion leaders. The thematic analysis of the data was carried out using ATLAS.ti. Firstly, the findings…
Islamic Political Narratives in the Digital Era
This study explores the political narratives and representations of leadership by Islamic parties in two Muslim-majority countries, Malaysia and Indonesia, focusing on Parti Islam Se-Malaysia (PAS) and Partai Keadilan Sejahtera (PKS). Many studies on digital political communication and Islamic parties examine campaign effectiveness, thematic content, or leadership as represented through physical presence. However, there remains a gap in understan…
The social neuroscience of persuasion approach to the religious intercultural communication
The study aims to understand the influence of religio-cultural right-wing persuasion in intercultural communication, as exhibited in a novel representing Pakistani national culture and Parsee minority culture. The methodology involves directed qualitative content analysis of Bapsi Sidhwa’s novel “An American Brat,” using a conceptual model/framework adapting/extracting coding protocol from Morin and Renvoisé’s model to analyze communication withi…
Social Neuroscience Approach of Persuasion in Visual Communication(s)
The present study discusses the social persuasion advertisers use to implicitly communicate society’s sociocultural norms through visual communication in advertisements, specifically in Pakistan. For instance, the research explores how advertisers, as cultural brokers, represent women by challenging established sociocultural norms by utilising persuasive strategies through visual communication in Pakistani ads. The research comes under the qualit…
Elements of Spiritual Leadership and its Relations to Leadership Communication in Imran Khan’s Speeches at International Forums
The study employs Western spiritual leadership theories yet is supposed to be from an Asian-Pakistani perspective. Associating Imran Khan’s (IK) political communication with these spiritual leadership theories would transform them into the eastern-cum-Asian context. IK and other world leaders may communicate distinctively in public interaction. Because political/religious leaders in Pakistan frequently utilise religious references in their commun…
Reflective and integrative learning and the role of instructors and institutions—evidence from Malaysia
Group identity and extremism
Mahathir Mohamad’s Leadership Communication Attributes for Social Change
Literature indicates that the intercultural competency of a leader bridges leadership communication and social change. Mahathir Mohamad, the fourth Prime Minister of Malaysia was perceived as a significant social change agent who has contributed enormously to the development of Malaysians, including Malaysian Hindus. This study has investigated Mahathir Mohamad’s leadership communication attributes and social change from the perspective of Malays…
Connecting with culturally diverse others The case of Malaysian students’ social interactions on campus
Connecting with culturally diverse individuals require in-depth understanding and knowledge of intercultural competence. This paper focuses on the Malaysian students’ intercultural competence in the Malaysian campus to gain insights into their social interaction. Specifically, we highlight the Malaysian students’ reflection of intercultural competence based on their encounters with the international students in the Malaysian university environmen…
A Qualitative Expert Interview Approach towards Understanding Religious Extremism among Malaysian Youth
Religious extremism among Muslim youth is an emergent challenge and a variety of factors contribute towards its rise. However, few studies have explored this phenomenon in predominantly Muslim countries. Using expert interview approach, this study explored factors that provoke Malaysian youth into joining religious extremist groups and discussed findings from a social-ecological theory perspective. Inductive thematic analysis guided by socio-ecol…
The role of developmental assets for prosocial behaviours among adolescents in Malaysia
Student intercultural competence in a Malaysian campus
This study offers a Malaysian perspective on intercultural competence. Specifically, we examine how the students of various nationalities portray their intercultural competence acts in everyday situations. Drawing upon a phenomenological approach, we explore their experiences interacting with the locals and their discourse on intercultural competence. We collect data from in-depth interviews with selected individuals. The findings are presented i…
Engineering a Global City
This research concerns the Malaysian Multimedia Super Corridor project. Part of the project is a construction of a future intelligent city named Cyberjaya. This is a utopian city. The dream encompasses constructing working and living spaces for information communication technology professionals and experts from all over the world. Based on an ethnographic approach, this article seeks to explore what happens when utopian ideas are implemented. Tha…
Social Neuroscience Approach of Persuasion in Visual Communication(s)
The present study discusses the social persuasion advertisers use to implicitly communicate society’s sociocultural norms through visual communication in advertisements, specifically in Pakistan. For instance, the research explores how advertisers, as cultural brokers, represent women by challenging established sociocultural norms by utilising persuasive strategies through visual communication in Pakistani ads. The research comes under the qualit…
The role of developmental assets for prosocial behaviours among adolescents in Malaysia
Elements of Spiritual Leadership and its Relations to Leadership Communication in Imran Khan’s Speeches at International Forums
The study employs Western spiritual leadership theories yet is supposed to be from an Asian-Pakistani perspective. Associating Imran Khan’s (IK) political communication with these spiritual leadership theories would transform them into the eastern-cum-Asian context. IK and other world leaders may communicate distinctively in public interaction. Because political/religious leaders in Pakistan frequently utilise religious references in their commun…
Student intercultural competence in a Malaysian campus
This study offers a Malaysian perspective on intercultural competence. Specifically, we examine how the students of various nationalities portray their intercultural competence acts in everyday situations. Drawing upon a phenomenological approach, we explore their experiences interacting with the locals and their discourse on intercultural competence. We collect data from in-depth interviews with selected individuals. The findings are presented i…
Group identity and extremism
Connecting with culturally diverse others The case of Malaysian students’ social interactions on campus
Connecting with culturally diverse individuals require in-depth understanding and knowledge of intercultural competence. This paper focuses on the Malaysian students’ intercultural competence in the Malaysian campus to gain insights into their social interaction. Specifically, we highlight the Malaysian students’ reflection of intercultural competence based on their encounters with the international students in the Malaysian university environmen…
Engineering a Global City
This research concerns the Malaysian Multimedia Super Corridor project. Part of the project is a construction of a future intelligent city named Cyberjaya. This is a utopian city. The dream encompasses constructing working and living spaces for information communication technology professionals and experts from all over the world. Based on an ethnographic approach, this article seeks to explore what happens when utopian ideas are implemented. Tha…
Engineering a Global City
This research concerns the Malaysian Multimedia Super Corridor project. Part of the project is a construction of a future intelligent city named Cyberjaya. This is a utopian city. The dream encompasses constructing working and living spaces for information communication technology professionals and experts from all over the world. Based on an ethnographic approach, this article seeks to explore what happens when utopian ideas are implemented. Tha…
Student intercultural competence in a Malaysian campus
This study offers a Malaysian perspective on intercultural competence. Specifically, we examine how the students of various nationalities portray their intercultural competence acts in everyday situations. Drawing upon a phenomenological approach, we explore their experiences interacting with the locals and their discourse on intercultural competence. We collect data from in-depth interviews with selected individuals. The findings are presented i…
Mahathir Mohamad’s Leadership Communication Attributes for Social Change
Literature indicates that the intercultural competency of a leader bridges leadership communication and social change. Mahathir Mohamad, the fourth Prime Minister of Malaysia was perceived as a significant social change agent who has contributed enormously to the development of Malaysians, including Malaysian Hindus. This study has investigated Mahathir Mohamad’s leadership communication attributes and social change from the perspective of Malays…
Connecting with culturally diverse others The case of Malaysian students’ social interactions on campus
Connecting with culturally diverse individuals require in-depth understanding and knowledge of intercultural competence. This paper focuses on the Malaysian students’ intercultural competence in the Malaysian campus to gain insights into their social interaction. Specifically, we highlight the Malaysian students’ reflection of intercultural competence based on their encounters with the international students in the Malaysian university environmen…
A Qualitative Expert Interview Approach towards Understanding Religious Extremism among Malaysian Youth
Religious extremism among Muslim youth is an emergent challenge and a variety of factors contribute towards its rise. However, few studies have explored this phenomenon in predominantly Muslim countries. Using expert interview approach, this study explored factors that provoke Malaysian youth into joining religious extremist groups and discussed findings from a social-ecological theory perspective. Inductive thematic analysis guided by socio-ecol…
The role of developmental assets for prosocial behaviours among adolescents in Malaysia
Group identity and extremism
Reflective and integrative learning and the role of instructors and institutions—evidence from Malaysia
Elements of Spiritual Leadership and its Relations to Leadership Communication in Imran Khan’s Speeches at International Forums
The study employs Western spiritual leadership theories yet is supposed to be from an Asian-Pakistani perspective. Associating Imran Khan’s (IK) political communication with these spiritual leadership theories would transform them into the eastern-cum-Asian context. IK and other world leaders may communicate distinctively in public interaction. Because political/religious leaders in Pakistan frequently utilise religious references in their commun…
The social neuroscience of persuasion approach to the religious intercultural communication
The study aims to understand the influence of religio-cultural right-wing persuasion in intercultural communication, as exhibited in a novel representing Pakistani national culture and Parsee minority culture. The methodology involves directed qualitative content analysis of Bapsi Sidhwa’s novel “An American Brat,” using a conceptual model/framework adapting/extracting coding protocol from Morin and Renvoisé’s model to analyze communication withi…
Social Neuroscience Approach of Persuasion in Visual Communication(s)
The present study discusses the social persuasion advertisers use to implicitly communicate society’s sociocultural norms through visual communication in advertisements, specifically in Pakistan. For instance, the research explores how advertisers, as cultural brokers, represent women by challenging established sociocultural norms by utilising persuasive strategies through visual communication in Pakistani ads. The research comes under the qualit…
Beyond the School Walls
This study explores the effect of home visit intervention programs for at-risk students by analyzing the elements of a collectivist cultural setting. Qualitative data was collected from three in-depth interviews and four focus group discussions involving 17 informants. They comprised school administrators, school counselors, parents, and local opinion leaders. The thematic analysis of the data was carried out using ATLAS.ti. Firstly, the findings…
Islamic Political Narratives in the Digital Era
This study explores the political narratives and representations of leadership by Islamic parties in two Muslim-majority countries, Malaysia and Indonesia, focusing on Parti Islam Se-Malaysia (PAS) and Partai Keadilan Sejahtera (PKS). Many studies on digital political communication and Islamic parties examine campaign effectiveness, thematic content, or leadership as represented through physical presence. However, there remains a gap in understan…
Sociology (9 works) · Psychology (8 works) · Social Psychology (6 works) · Political science (5 works) · Education and Islamic Studies (4 works) · Politics (4 works) · Qualitative research (4 works) · Social Psychology (4 works) · Context (archaeology (3 works) · Intercultural communication (3 works)