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Paweł Surowiec

Biographic Data

ID4153207
NAMEPaweł Surowiec
GIVEN NAMESPaweł
FAMILY NAMESurowiec
SIGNATURESUROWIEC P
AFFILIATIONSUniversity of Sheffield
ORCID0000-0002-3554-9242
VERIFIEDYes
TOTAL WORKS11
TOTAL CITATIONS55
AUTHOR COUNT10
EDITOR COUNT1
FIRST PUBLICATION YEAR2014
LATEST PUBLICATION YEAR2025
H-INDEX3
  • Public Engagement with Foreign Policy Using “Diplotainment: A Conceptual Exploration and Illustrative Analysis

    Open Access•Paweł Surowiec, Paweł Surowiec-Capell et al.•ARTICLE•Global Studies Quarterly•2025•References: 11

    This article advances the debate on the democratising effects of digitalisation on diplomatic contents by examining a newly emergent pathway to public engagement with foreign policy. Our analysis explores the liminal spaces in the conduct of foreign policy, focusing on the digitalisation of the statecraft practice of public diplomacy and transnational activism of late night talk-show hosts, particularly in contesting a norm-breaking turn in a sta…

  • Digital Propaganda and Diplomacy

    Paweł Surowiec, Paweł Surowiec-Capell•CHAPTER•Oxford Handbook of Digital…•2024

    This chapter delves into the connection between digital propaganda and diplomacy, examining the political implications and epistemic position of propaganda in academic discourses on media and communication. While propaganda is often seen as a neutral term in the analysis of persuasive communication, it takes on a different meaning in the realm of international politics as it is often used by diplomatic actors with partisan foreign policy goals. W…

  • Hybridity and Soft Power Statecraft: The ‘GREAT’ Campaign

    Paweł Surowiec, Philip Long et al.•ARTICLE•Diplomacy and Statecraft•2020•Cited by: 1•References: 8

    This examination analyses transformations to statecraft accelerated by digital media technologies. This theory-building study moves beyond digitalisation of diplomacy as a means of adapting statecraft to evolving media landscapes, and extends to the governance of soft power capabilities. It challenges static approaches to digital diplomacy and argues for conceptualisations of soft power that account for changes to statecraft. To theorise this dyn…

  • Between Europeanisation and Corporatisation: Poland’s Nation Branding and Soft Power for Public Consumption

    Open Access•Paweł Surowiec•ARTICLE•East European Politics and…•2020•Cited by: 1

    Focusing on the “state” rather than the “nation,” this article explores the interplay between nation branding and Poland’s soft power statecraft. Contextualised by Poland’s European orientation in foreign affairs, this Bourdieusian study focuses on the field of diplomacy and statecraft, particularly its communicative practices for the articulation of soft power. Aided by policy documents and campaign artefacts, this analysis of interviews (n=45) …

  • Introduction: Media and illiberal democracy in Central and Eastern Europe

    Paweł Surowiec, Václav Štětka•ARTICLE•East European Politics•2020•Cited by: 19•References: 31

    This introductory overview opens the series of articles included in the issue entitled Media and Illiberal Democracy in Central and Eastern Europe, and sets the scene for the debate on the relationship between illiberal trends in politics and media landscapes in the region. Drawing on existing scholarship, it traces the roots and the evolution of illiberalism, focusing the discussion within the confines of particularities of media landscapes. Thr…

  • Towards illiberal conditioning? New politics of media regulations in Poland (2015–2018)

    Paweł Surowiec, Magdalena Kania-Lundholm et al.•ARTICLE•East European Politics•2020•Cited by: 17•References: 32

    In this article, we examine how media policy changes aid de-democratisation in Poland. Unfolding the logic underpinning the new politics of media regulations, this article argues that media policy paints a nuanced picture of democratic backsliding. Our Foucault-inspired discourse analysis of media policy archive focuses on the rise of illiberal trends at the cross-roads of the Polish hybrid media system, democracy and society. We find these trend…

  • Facebook as an instrument of election campaigning and voters’ engagement: Comparing Czechia and Poland

    Open Access•Václav Štětka, Paweł Surowiec et al.•ARTICLE•European Journal of Communication•2019•Cited by: 3•References: 43

    Adding to the growing scholarship on the use and role of social media in election campaigning, this article examines and compares the character and determinants of Internet users’ engagement with political party communication in 2013 and 2015 Parliamentary election campaigns in Czechia and Poland. Apart from the relationship between the thematic focus of party-produced content and the level of users’ interactivity, the study also explores the way…

  • Re-visiting ‘Solidarność’: Propaganda of Protest and Campaigning of the Social Movement

    Open Access•Paweł Surowiec•ARTICLE•Communication Culture and Critique•2018•References: 12

    This article analyzes Polish Solidarity’s propaganda practice. Drawing from a discursive archive comprising cultural artifacts, the movement’s policy statements, and augmented by interviews, this Foucault-inspired study reveals how “propaganda of protest” became a “pillar” of the Solidarity movement’s campaigning. This study analyzes propaganda strategies and tactics for mobilization and political engagement among Poles, and how campaigning aided…

  • Social Media and Politics in Central and Eastern Europe

    Paweł Surowiec, Václav Štětka•BOOK•Social Media and Politics in…•2017

  • Nation Branding, Public Relations and Soft Power: Corporatising Poland

    Paweł Surowiec•BOOK•Nation Branding, Public Relations…•2016

    Nation Branding, Public Relations and Soft Power: Corporatizing Poland provides an empirically grounded analysis of changes in the way in which various actors seek to manage Poland’s national image in world opinion. It explores how and why changes in political economy have shaped these actors and their use of soft power in a way that is influenced by public relations, corporate communication, and marketing practices. By examining the discourse an…

  • Poland’s 2011 Online Election Campaign: New Tools, New Professionalism, New Ways to Win Votes

    Karolina Koc-Michalska, Darren G Lilleker et al.•ARTICLE•Journal of Information Technology…•2014•Cited by: 14•References: 20

    This article analyzes the use of the online environment within the context of the Polish parliamentary election of 2011. Using traditional methods of content analysis, we find that parties tend to adhere to a professionalized model of campaigning, and adapting online tools to suit the objectives of the campaign. There also appears to be a recognition that their most likely visitors to these online presences would be converts, and so they attempt …

  • Introduction: Media and illiberal democracy in Central and Eastern Europe

    Paweł Surowiec, Václav Štětka•ARTICLE•East European Politics•2020•Cited by: 19•References: 31

    This introductory overview opens the series of articles included in the issue entitled Media and Illiberal Democracy in Central and Eastern Europe, and sets the scene for the debate on the relationship between illiberal trends in politics and media landscapes in the region. Drawing on existing scholarship, it traces the roots and the evolution of illiberalism, focusing the discussion within the confines of particularities of media landscapes. Thr…

  • Towards illiberal conditioning? New politics of media regulations in Poland (2015–2018)

    Paweł Surowiec, Magdalena Kania-Lundholm et al.•ARTICLE•East European Politics•2020•Cited by: 17•References: 32

    In this article, we examine how media policy changes aid de-democratisation in Poland. Unfolding the logic underpinning the new politics of media regulations, this article argues that media policy paints a nuanced picture of democratic backsliding. Our Foucault-inspired discourse analysis of media policy archive focuses on the rise of illiberal trends at the cross-roads of the Polish hybrid media system, democracy and society. We find these trend…

  • Poland’s 2011 Online Election Campaign: New Tools, New Professionalism, New Ways to Win Votes

    Karolina Koc-Michalska, Darren G Lilleker et al.•ARTICLE•Journal of Information Technology…•2014•Cited by: 14•References: 20

    This article analyzes the use of the online environment within the context of the Polish parliamentary election of 2011. Using traditional methods of content analysis, we find that parties tend to adhere to a professionalized model of campaigning, and adapting online tools to suit the objectives of the campaign. There also appears to be a recognition that their most likely visitors to these online presences would be converts, and so they attempt …

  • Facebook as an instrument of election campaigning and voters’ engagement: Comparing Czechia and Poland

    Open Access•Václav Štětka, Paweł Surowiec et al.•ARTICLE•European Journal of Communication•2019•Cited by: 3•References: 43

    Adding to the growing scholarship on the use and role of social media in election campaigning, this article examines and compares the character and determinants of Internet users’ engagement with political party communication in 2013 and 2015 Parliamentary election campaigns in Czechia and Poland. Apart from the relationship between the thematic focus of party-produced content and the level of users’ interactivity, the study also explores the way…

  • Hybridity and Soft Power Statecraft: The ‘GREAT’ Campaign

    Paweł Surowiec, Philip Long et al.•ARTICLE•Diplomacy and Statecraft•2020•Cited by: 1•References: 8

    This examination analyses transformations to statecraft accelerated by digital media technologies. This theory-building study moves beyond digitalisation of diplomacy as a means of adapting statecraft to evolving media landscapes, and extends to the governance of soft power capabilities. It challenges static approaches to digital diplomacy and argues for conceptualisations of soft power that account for changes to statecraft. To theorise this dyn…

  • Between Europeanisation and Corporatisation: Poland’s Nation Branding and Soft Power for Public Consumption

    Open Access•Paweł Surowiec•ARTICLE•East European Politics and…•2020•Cited by: 1

    Focusing on the “state” rather than the “nation,” this article explores the interplay between nation branding and Poland’s soft power statecraft. Contextualised by Poland’s European orientation in foreign affairs, this Bourdieusian study focuses on the field of diplomacy and statecraft, particularly its communicative practices for the articulation of soft power. Aided by policy documents and campaign artefacts, this analysis of interviews (n=45) …

  • Poland’s 2011 Online Election Campaign: New Tools, New Professionalism, New Ways to Win Votes

    Karolina Koc-Michalska, Darren G Lilleker et al.•ARTICLE•Journal of Information Technology…•2014•Cited by: 14•References: 20

    This article analyzes the use of the online environment within the context of the Polish parliamentary election of 2011. Using traditional methods of content analysis, we find that parties tend to adhere to a professionalized model of campaigning, and adapting online tools to suit the objectives of the campaign. There also appears to be a recognition that their most likely visitors to these online presences would be converts, and so they attempt …

  • Nation Branding, Public Relations and Soft Power: Corporatising Poland

    Paweł Surowiec•BOOK•Nation Branding, Public Relations…•2016

    Nation Branding, Public Relations and Soft Power: Corporatizing Poland provides an empirically grounded analysis of changes in the way in which various actors seek to manage Poland’s national image in world opinion. It explores how and why changes in political economy have shaped these actors and their use of soft power in a way that is influenced by public relations, corporate communication, and marketing practices. By examining the discourse an…

  • Social Media and Politics in Central and Eastern Europe

    Paweł Surowiec, Václav Štětka•BOOK•Social Media and Politics in…•2017

  • Re-visiting ‘Solidarność’: Propaganda of Protest and Campaigning of the Social Movement

    Open Access•Paweł Surowiec•ARTICLE•Communication Culture and Critique•2018•References: 12

    This article analyzes Polish Solidarity’s propaganda practice. Drawing from a discursive archive comprising cultural artifacts, the movement’s policy statements, and augmented by interviews, this Foucault-inspired study reveals how “propaganda of protest” became a “pillar” of the Solidarity movement’s campaigning. This study analyzes propaganda strategies and tactics for mobilization and political engagement among Poles, and how campaigning aided…

  • Facebook as an instrument of election campaigning and voters’ engagement: Comparing Czechia and Poland

    Open Access•Václav Štětka, Paweł Surowiec et al.•ARTICLE•European Journal of Communication•2019•Cited by: 3•References: 43

    Adding to the growing scholarship on the use and role of social media in election campaigning, this article examines and compares the character and determinants of Internet users’ engagement with political party communication in 2013 and 2015 Parliamentary election campaigns in Czechia and Poland. Apart from the relationship between the thematic focus of party-produced content and the level of users’ interactivity, the study also explores the way…

  • Hybridity and Soft Power Statecraft: The ‘GREAT’ Campaign

    Paweł Surowiec, Philip Long et al.•ARTICLE•Diplomacy and Statecraft•2020•Cited by: 1•References: 8

    This examination analyses transformations to statecraft accelerated by digital media technologies. This theory-building study moves beyond digitalisation of diplomacy as a means of adapting statecraft to evolving media landscapes, and extends to the governance of soft power capabilities. It challenges static approaches to digital diplomacy and argues for conceptualisations of soft power that account for changes to statecraft. To theorise this dyn…

  • Between Europeanisation and Corporatisation: Poland’s Nation Branding and Soft Power for Public Consumption

    Open Access•Paweł Surowiec•ARTICLE•East European Politics and…•2020•Cited by: 1

    Focusing on the “state” rather than the “nation,” this article explores the interplay between nation branding and Poland’s soft power statecraft. Contextualised by Poland’s European orientation in foreign affairs, this Bourdieusian study focuses on the field of diplomacy and statecraft, particularly its communicative practices for the articulation of soft power. Aided by policy documents and campaign artefacts, this analysis of interviews (n=45) …

  • Introduction: Media and illiberal democracy in Central and Eastern Europe

    Paweł Surowiec, Václav Štětka•ARTICLE•East European Politics•2020•Cited by: 19•References: 31

    This introductory overview opens the series of articles included in the issue entitled Media and Illiberal Democracy in Central and Eastern Europe, and sets the scene for the debate on the relationship between illiberal trends in politics and media landscapes in the region. Drawing on existing scholarship, it traces the roots and the evolution of illiberalism, focusing the discussion within the confines of particularities of media landscapes. Thr…

  • Towards illiberal conditioning? New politics of media regulations in Poland (2015–2018)

    Paweł Surowiec, Magdalena Kania-Lundholm et al.•ARTICLE•East European Politics•2020•Cited by: 17•References: 32

    In this article, we examine how media policy changes aid de-democratisation in Poland. Unfolding the logic underpinning the new politics of media regulations, this article argues that media policy paints a nuanced picture of democratic backsliding. Our Foucault-inspired discourse analysis of media policy archive focuses on the rise of illiberal trends at the cross-roads of the Polish hybrid media system, democracy and society. We find these trend…

  • Digital Propaganda and Diplomacy

    Paweł Surowiec, Paweł Surowiec-Capell•CHAPTER•Oxford Handbook of Digital…•2024

    This chapter delves into the connection between digital propaganda and diplomacy, examining the political implications and epistemic position of propaganda in academic discourses on media and communication. While propaganda is often seen as a neutral term in the analysis of persuasive communication, it takes on a different meaning in the realm of international politics as it is often used by diplomatic actors with partisan foreign policy goals. W…

  • Public Engagement with Foreign Policy Using “Diplotainment: A Conceptual Exploration and Illustrative Analysis

    Open Access•Paweł Surowiec, Paweł Surowiec-Capell et al.•ARTICLE•Global Studies Quarterly•2025•References: 11

    This article advances the debate on the democratising effects of digitalisation on diplomatic contents by examining a newly emergent pathway to public engagement with foreign policy. Our analysis explores the liminal spaces in the conduct of foreign policy, focusing on the digitalisation of the statecraft practice of public diplomacy and transnational activism of late night talk-show hosts, particularly in contesting a norm-breaking turn in a sta…

Political science (11 works) · Politics (11 works) · Law (9 works) · Law (7 works) · Sociology (7 works) · Media Studies and Communication (6 works) · Political economy (6 works) · Public relations (6 works) · Business (4 works) · Media studies (4 works)

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