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Christine B Williams

Biographic Data

ID4154358
NAMEChristine B Williams
GIVEN NAMESChristine B
FAMILY NAMEWilliams
SIGNATUREWILLIAMS C B
AFFILIATIONSBentley University
VERIFIEDNo
TOTAL WORKS25
TOTAL CITATIONS177
WORKS AS AUTHOR25
WORKS AS EDITOR0
FIRST PUBLICATION YEAR1985
LATEST PUBLICATION YEAR2020
H-INDEX7
  • Following the money

    Open Access•Christine B Williams, Jeff Gulati et al.•ARTICLE•Interest Groups & Advocacy•2020•Cited by: 1•References: 3

  • A Feasibility Study to Promote Optimal Weight in First Time Pregnant Mothers and Their Babies

    Open Access•Christine B Williams, D Yvette Lacoursiere et al.•ARTICLE•Maternal and Child Health Journal•2019

  • Leveraging social media to achieve a community policing agenda

    Open Access•Christine B Williams, Jane Fedorowicz et al.•ARTICLE•Government Information Quarterly•2018•Cited by: 15•References: 16

  • A Cluster Randomized Trial to Promote Healthy Menu Items for Children

    Open Access•Guadalupe X Ayala, Iana A Castro et al.•ARTICLE•International Journal of…•2017

    Evidence indicates that restaurant-based interventions have the potential to promote healthier purchasing and improve the nutrients consumed. This study adds to this body of research by reporting the results of a trial focused on promoting the sale of healthy child menu items in independently owned restaurants. Eight pair-matched restaurants that met the eligibility criteria were randomized to a menu-only versus a menu-plus intervention condition…

  • Introduction

    Christine B Williams•ARTICLE•Journal of Political Marketing•2017•Cited by: 7

    This essay introduces the contributions of the volume “Social Media, Political Marketing and the 2016 U. S. Election.” Using a variety of methodological approaches, the authors investigate the communication strategies of the Democratic and Republican candidates for president together with the responses of their audience. Collectively, this research offers insights into how new communication technologies are changing both political marketing and t…

  • Digital Advertising Expenditures in the 2016 Presidential Election

    Open Access•Christine B Williams, Girish J Gulati et al.•ARTICLE•Social Science Computer Review•2017•Cited by: 9•References: 19

    Using 2012 and 2016 candidate disbursements and independent expenditures filing data collected by the Federal Election Commission, this study compares how much money both the presidential campaigns and outside groups spent on digital relative to traditional media. Digital campaign expenditures have increased their share of total media outlays markedly over recent election cycles, and in the 2016 presidential election, both the candidate and indep…

  • Food ordering for children in restaurants

    Open Access•Iana A Castro, Christine B Williams et al.•ARTICLE•Public Health Nutrition•2016

    Objective Restaurants are playing an increasingly important role in children’s dietary intake. Interventions to promote healthy ordering in restaurants have primarily targeted adults. Much remains unknown about how to influence ordering for and by children. Using an ecological lens, the present study sought to identify sources of influence on ordering behaviour for and by children in restaurants. Design A mixed-methods study was conducted using u…

  • Political Marketing in Retrospective and Prospective

    Christine B Williams, Bruce I Newman•BOOK•Political Marketing in…•2015

  • Predictors of on-line services and e-participation

    Open Access•Girish J Gulati, Girish J “Jeff” Gulati et al.•ARTICLE•Government Information Quarterly•2014•Cited by: 4•References: 18

  • Design observations for interagency collaboration

    Jane Fedorowicz, Steve Sawyer et al.•ARTICLE•Government Information Quarterly•2014•References: 18

  • U.S. public safety networks

    Steve Sawyer, Robert W Schrier et al.•ARTICLE•Information Polity•2013•References: 4

    Through this paper we advance insights regarding common patterns among information and communication technology (ICT) architectures (ICTA) found in United States' public safety networks (PSNs). A PSN is an inter-organizational collaboration enabled by ICT to support information shar ing and interoperability needs of police and associated public safety organizations. Substantial evidence makes clear the information systems designed and used by PSN…

  • Social Media and Campaign 2012

    Open Access•Girish J Gulati, Christine B Williams•ARTICLE•Social Science Computer Review•2013•Cited by: 34•References: 6

    Diffusion of innovation theory is used to explain adoption of Facebook in the 2012 campaigns for the U.S. Congress and to identify characteristics that differentiate the small subset of candidates who did not create a Facebook presence from the large majority who did. Models of Facebook adoption for House candidates reveal that there are no differences between Republicans and Democrats. Nonadopters are significantly more likely to be challengers …

  • Trends and Changes in Journal of Political Marketing Titles 2002–2011

    Christine B Williams•ARTICLE•Journal of Political Marketing•2012

    Additional informationNotes on contributorsChristine B. WilliamsChristine B. Williams, Professor of Political Science in the Department of Global Studies at Bentley University, received her M.A. and Ph.D. degrees from Indiana University. Dr. Williams currently serves as North American Managing Editor of the Journal of Political Marketing, as Associate Editor and on the senior Editorial Board of the Journal of Information Technology and Politics, …

  • Social networks in political campaigns

    Open Access•Christine B Williams, Girish J Gulati et al.•ARTICLE•New Media & Society•2012•Cited by: 44•References: 11

    This study examines the early adoption and dissemination of emerging technology tools in campaigns by analyzing which candidates were the most likely to adopt and use Facebook in the 2006 and 2008 elections to the US House of Representatives. The research hypotheses draw primarily from the diffusion of innovation literature. Our analysis of 802 candidates in 2006 and 816 candidates in 2008 indicates that Facebook adoption diffused rapidly between…

  • Congressional Candidates' Use of YouTube in 2008

    Girish J Gulati, Girish J “Jeff” Gulati et al.•ARTICLE•Journal of Information Technology…•2010•Cited by: 10•References: 2

    This study investigates the extent of Congressional candidates' use of YouTube in 2008 and analyzes which candidates were more likely to adopt and use this tool. While 72 percent of the major party candidates for the Senate opened YouTube channels, only 28 percent of candidates for the House seats did so. A multivariate analysis of all major-party candidates for the House shows that better-financed candidates and those in competitive elections we…

  • What's In an Endorsement? An Analysis of Web-Based Marketing in the 2004 Presidential Campaign

    Christine B Williams, Girish J Gulati et al.•ARTICLE•Journal of Political Marketing•2009•Cited by: 2•References: 4

    This study examines the role of endorsements in the 2004 presidential campaign by analyzing the Web sites of candidates and endorsing organizations. Because the Web sites are controlled by the respective organizations, examining their content provides objective information about the use of endorsements by candidates and endorsing organizations. The study finds that endorsements in the 2004 presidential election had very different roles and promin…

  • The formation of inter-organizational information sharing networks in public safety

    Open Access•Christine B Williams, Martín Dias et al.•ARTICLE•Information Polity•2009•Cited by: 7•References: 11

    In this article we offer visual depictions and analysis of contextual factors relative to the presence of public safety networks (PSNs) in the United States (US). A PSN combines shared technological infrastructures for supporting information sharing, computing interoperability and interagency interactions involving policing, criminal justice, and emergency response. The broad research objective is to explain the formation of PSNs based upon facto…

  • A Comparative Study of Nonprofit and For-Profit Web-Based Issue Advocacy

    Christine B Williams, Ellen R Foxman et al.•ARTICLE•Journal of Political Marketing•2007•Cited by: 1•References: 3

    Using the Web to advocate positions and actions on public issues is an emerging and potentially powerful means of shaping public opinion and action. Building on studies of Web advocacy in the political sector, this research employs content analysis to examine Web-based advocacy by U.S. for-profit and nonprofit organizations. For-profit organizations were found to engage in much more Web advocacy than nonprofit organizations. Those organizations t…

  • Closing the Gap, Raising the Bar

    Open Access•Girish J Gulati, Girish J "Jeff" Gulati et al.•ARTICLE•Social Science Computer Review•2007•Cited by: 33•References: 5

    This article examines online campaigning for the U.S. Congress in 2006. Increases in web presence have slowed, but with minor-party candidates closing the gap with major-party candidates in Senate races. A content analysis of the campaign web sites of every Senate and House candidate reveals that baseline informational web content and features have become standardized but that Senate sites are more sophisticated technologically. Multivariate anal…

  • A collaborative network for first responders

    Open Access•Jane Fedorowicz, Janis L Gogan et al.•ARTICLE•Government Information Quarterly•2007•Cited by: 5•References: 12

  • Charity begins at home

    Open Access•Satya Prakash Saraswat, Christine B Williams•ARTICLE•ACM SIGCAS Computers and Society•2002

    In this study we performed a content analysis on the websites of the Fortune 100 corporations to examine their responses to the terrorist attacks of September 11, 2001. We find that most corporations responded by providing financial assistance in the form of direct cash donations or matching employee contributions. Contributions of products or services, and enhanced security measures were the most frequently provided in-kind responses. Four varia…

  • The 2000 E-Campaign for U.S. Senate

    Christine B Williams, Andrew B Aylesworth et al.•ARTICLE•Journal of Political Marketing•2002•Cited by: 1•References: 6

    The 2000 election saw another increase in the number of Web sites produced by candidates for the U.S. Senate, to over 90% for the major party candidates and nearly 60% for third-party candidates. A content analysis of these campaign Web sites finds an increase in design elements that advance campaign purposes, such as online and credit card contributions. At the same time, few features or services were directed to the mass electorate. The absence…

  • Agent influence on political learning

    Open Access•Daniel Richard Minns, Christine B Williams•ARTICLE•The Social Science Journal•1989•Cited by: 2•References: 9

    This experimental study investigates the role of three agents—parent, teacher, and friend—in the socialization of issue beliefs of fifth- and sixth-grade children. The authors studied 164 pupils by asking them to complete stories about nuclear energy, refugees, space exploration, and so forth. Two dimensions are the level of issue salience (high versus low stimulus), and the issue agreement among agents (homogeneous versus heterogeneous cues). It…

  • Agent credibility and receptivity influences on children's political learning

    Open Access•Christine B Williams, Daniel Richard Minns•ARTICLE•Political Behavior•1986•Cited by: 2•References: 7

  • Basic Dilemmas in the Social Sciences. Hubert M. Blalock, Jr

    Christine B Williams•ARTICLE•The Journal of Politics•1985

  • Social networks in political campaigns

    Open Access•Christine B Williams, Girish J Gulati et al.•ARTICLE•New Media & Society•2012•Cited by: 44•References: 11

    This study examines the early adoption and dissemination of emerging technology tools in campaigns by analyzing which candidates were the most likely to adopt and use Facebook in the 2006 and 2008 elections to the US House of Representatives. The research hypotheses draw primarily from the diffusion of innovation literature. Our analysis of 802 candidates in 2006 and 816 candidates in 2008 indicates that Facebook adoption diffused rapidly between…

  • Social Media and Campaign 2012

    Open Access•Girish J Gulati, Christine B Williams•ARTICLE•Social Science Computer Review•2013•Cited by: 34•References: 6

    Diffusion of innovation theory is used to explain adoption of Facebook in the 2012 campaigns for the U.S. Congress and to identify characteristics that differentiate the small subset of candidates who did not create a Facebook presence from the large majority who did. Models of Facebook adoption for House candidates reveal that there are no differences between Republicans and Democrats. Nonadopters are significantly more likely to be challengers …

  • Closing the Gap, Raising the Bar

    Open Access•Girish J Gulati, Girish J "Jeff" Gulati et al.•ARTICLE•Social Science Computer Review•2007•Cited by: 33•References: 5

    This article examines online campaigning for the U.S. Congress in 2006. Increases in web presence have slowed, but with minor-party candidates closing the gap with major-party candidates in Senate races. A content analysis of the campaign web sites of every Senate and House candidate reveals that baseline informational web content and features have become standardized but that Senate sites are more sophisticated technologically. Multivariate anal…

  • Leveraging social media to achieve a community policing agenda

    Open Access•Christine B Williams, Jane Fedorowicz et al.•ARTICLE•Government Information Quarterly•2018•Cited by: 15•References: 16

  • Congressional Candidates' Use of YouTube in 2008

    Girish J Gulati, Girish J “Jeff” Gulati et al.•ARTICLE•Journal of Information Technology…•2010•Cited by: 10•References: 2

    This study investigates the extent of Congressional candidates' use of YouTube in 2008 and analyzes which candidates were more likely to adopt and use this tool. While 72 percent of the major party candidates for the Senate opened YouTube channels, only 28 percent of candidates for the House seats did so. A multivariate analysis of all major-party candidates for the House shows that better-financed candidates and those in competitive elections we…

  • Digital Advertising Expenditures in the 2016 Presidential Election

    Open Access•Christine B Williams, Girish J Gulati et al.•ARTICLE•Social Science Computer Review•2017•Cited by: 9•References: 19

    Using 2012 and 2016 candidate disbursements and independent expenditures filing data collected by the Federal Election Commission, this study compares how much money both the presidential campaigns and outside groups spent on digital relative to traditional media. Digital campaign expenditures have increased their share of total media outlays markedly over recent election cycles, and in the 2016 presidential election, both the candidate and indep…

  • Introduction

    Christine B Williams•ARTICLE•Journal of Political Marketing•2017•Cited by: 7

    This essay introduces the contributions of the volume “Social Media, Political Marketing and the 2016 U. S. Election.” Using a variety of methodological approaches, the authors investigate the communication strategies of the Democratic and Republican candidates for president together with the responses of their audience. Collectively, this research offers insights into how new communication technologies are changing both political marketing and t…

  • The formation of inter-organizational information sharing networks in public safety

    Open Access•Christine B Williams, Martín Dias et al.•ARTICLE•Information Polity•2009•Cited by: 7•References: 11

    In this article we offer visual depictions and analysis of contextual factors relative to the presence of public safety networks (PSNs) in the United States (US). A PSN combines shared technological infrastructures for supporting information sharing, computing interoperability and interagency interactions involving policing, criminal justice, and emergency response. The broad research objective is to explain the formation of PSNs based upon facto…

  • A collaborative network for first responders

    Open Access•Jane Fedorowicz, Janis L Gogan et al.•ARTICLE•Government Information Quarterly•2007•Cited by: 5•References: 12

  • Predictors of on-line services and e-participation

    Open Access•Girish J Gulati, Girish J “Jeff” Gulati et al.•ARTICLE•Government Information Quarterly•2014•Cited by: 4•References: 18

  • What's In an Endorsement? An Analysis of Web-Based Marketing in the 2004 Presidential Campaign

    Christine B Williams, Girish J Gulati et al.•ARTICLE•Journal of Political Marketing•2009•Cited by: 2•References: 4

    This study examines the role of endorsements in the 2004 presidential campaign by analyzing the Web sites of candidates and endorsing organizations. Because the Web sites are controlled by the respective organizations, examining their content provides objective information about the use of endorsements by candidates and endorsing organizations. The study finds that endorsements in the 2004 presidential election had very different roles and promin…

  • Agent influence on political learning

    Open Access•Daniel Richard Minns, Christine B Williams•ARTICLE•The Social Science Journal•1989•Cited by: 2•References: 9

    This experimental study investigates the role of three agents—parent, teacher, and friend—in the socialization of issue beliefs of fifth- and sixth-grade children. The authors studied 164 pupils by asking them to complete stories about nuclear energy, refugees, space exploration, and so forth. Two dimensions are the level of issue salience (high versus low stimulus), and the issue agreement among agents (homogeneous versus heterogeneous cues). It…

  • Agent credibility and receptivity influences on children's political learning

    Open Access•Christine B Williams, Daniel Richard Minns•ARTICLE•Political Behavior•1986•Cited by: 2•References: 7

  • Following the money

    Open Access•Christine B Williams, Jeff Gulati et al.•ARTICLE•Interest Groups & Advocacy•2020•Cited by: 1•References: 3

  • A Comparative Study of Nonprofit and For-Profit Web-Based Issue Advocacy

    Christine B Williams, Ellen R Foxman et al.•ARTICLE•Journal of Political Marketing•2007•Cited by: 1•References: 3

    Using the Web to advocate positions and actions on public issues is an emerging and potentially powerful means of shaping public opinion and action. Building on studies of Web advocacy in the political sector, this research employs content analysis to examine Web-based advocacy by U.S. for-profit and nonprofit organizations. For-profit organizations were found to engage in much more Web advocacy than nonprofit organizations. Those organizations t…

  • The 2000 E-Campaign for U.S. Senate

    Christine B Williams, Andrew B Aylesworth et al.•ARTICLE•Journal of Political Marketing•2002•Cited by: 1•References: 6

    The 2000 election saw another increase in the number of Web sites produced by candidates for the U.S. Senate, to over 90% for the major party candidates and nearly 60% for third-party candidates. A content analysis of these campaign Web sites finds an increase in design elements that advance campaign purposes, such as online and credit card contributions. At the same time, few features or services were directed to the mass electorate. The absence…

  • Basic Dilemmas in the Social Sciences. Hubert M. Blalock, Jr

    Christine B Williams•ARTICLE•The Journal of Politics•1985

  • Agent credibility and receptivity influences on children's political learning

    Open Access•Christine B Williams, Daniel Richard Minns•ARTICLE•Political Behavior•1986•Cited by: 2•References: 7

  • Agent influence on political learning

    Open Access•Daniel Richard Minns, Christine B Williams•ARTICLE•The Social Science Journal•1989•Cited by: 2•References: 9

    This experimental study investigates the role of three agents—parent, teacher, and friend—in the socialization of issue beliefs of fifth- and sixth-grade children. The authors studied 164 pupils by asking them to complete stories about nuclear energy, refugees, space exploration, and so forth. Two dimensions are the level of issue salience (high versus low stimulus), and the issue agreement among agents (homogeneous versus heterogeneous cues). It…

  • Charity begins at home

    Open Access•Satya Prakash Saraswat, Christine B Williams•ARTICLE•ACM SIGCAS Computers and Society•2002

    In this study we performed a content analysis on the websites of the Fortune 100 corporations to examine their responses to the terrorist attacks of September 11, 2001. We find that most corporations responded by providing financial assistance in the form of direct cash donations or matching employee contributions. Contributions of products or services, and enhanced security measures were the most frequently provided in-kind responses. Four varia…

  • The 2000 E-Campaign for U.S. Senate

    Christine B Williams, Andrew B Aylesworth et al.•ARTICLE•Journal of Political Marketing•2002•Cited by: 1•References: 6

    The 2000 election saw another increase in the number of Web sites produced by candidates for the U.S. Senate, to over 90% for the major party candidates and nearly 60% for third-party candidates. A content analysis of these campaign Web sites finds an increase in design elements that advance campaign purposes, such as online and credit card contributions. At the same time, few features or services were directed to the mass electorate. The absence…

  • A Comparative Study of Nonprofit and For-Profit Web-Based Issue Advocacy

    Christine B Williams, Ellen R Foxman et al.•ARTICLE•Journal of Political Marketing•2007•Cited by: 1•References: 3

    Using the Web to advocate positions and actions on public issues is an emerging and potentially powerful means of shaping public opinion and action. Building on studies of Web advocacy in the political sector, this research employs content analysis to examine Web-based advocacy by U.S. for-profit and nonprofit organizations. For-profit organizations were found to engage in much more Web advocacy than nonprofit organizations. Those organizations t…

  • Closing the Gap, Raising the Bar

    Open Access•Girish J Gulati, Girish J "Jeff" Gulati et al.•ARTICLE•Social Science Computer Review•2007•Cited by: 33•References: 5

    This article examines online campaigning for the U.S. Congress in 2006. Increases in web presence have slowed, but with minor-party candidates closing the gap with major-party candidates in Senate races. A content analysis of the campaign web sites of every Senate and House candidate reveals that baseline informational web content and features have become standardized but that Senate sites are more sophisticated technologically. Multivariate anal…

  • A collaborative network for first responders

    Open Access•Jane Fedorowicz, Janis L Gogan et al.•ARTICLE•Government Information Quarterly•2007•Cited by: 5•References: 12

  • What's In an Endorsement? An Analysis of Web-Based Marketing in the 2004 Presidential Campaign

    Christine B Williams, Girish J Gulati et al.•ARTICLE•Journal of Political Marketing•2009•Cited by: 2•References: 4

    This study examines the role of endorsements in the 2004 presidential campaign by analyzing the Web sites of candidates and endorsing organizations. Because the Web sites are controlled by the respective organizations, examining their content provides objective information about the use of endorsements by candidates and endorsing organizations. The study finds that endorsements in the 2004 presidential election had very different roles and promin…

  • The formation of inter-organizational information sharing networks in public safety

    Open Access•Christine B Williams, Martín Dias et al.•ARTICLE•Information Polity•2009•Cited by: 7•References: 11

    In this article we offer visual depictions and analysis of contextual factors relative to the presence of public safety networks (PSNs) in the United States (US). A PSN combines shared technological infrastructures for supporting information sharing, computing interoperability and interagency interactions involving policing, criminal justice, and emergency response. The broad research objective is to explain the formation of PSNs based upon facto…

  • Congressional Candidates' Use of YouTube in 2008

    Girish J Gulati, Girish J “Jeff” Gulati et al.•ARTICLE•Journal of Information Technology…•2010•Cited by: 10•References: 2

    This study investigates the extent of Congressional candidates' use of YouTube in 2008 and analyzes which candidates were more likely to adopt and use this tool. While 72 percent of the major party candidates for the Senate opened YouTube channels, only 28 percent of candidates for the House seats did so. A multivariate analysis of all major-party candidates for the House shows that better-financed candidates and those in competitive elections we…

  • Trends and Changes in Journal of Political Marketing Titles 2002–2011

    Christine B Williams•ARTICLE•Journal of Political Marketing•2012

    Additional informationNotes on contributorsChristine B. WilliamsChristine B. Williams, Professor of Political Science in the Department of Global Studies at Bentley University, received her M.A. and Ph.D. degrees from Indiana University. Dr. Williams currently serves as North American Managing Editor of the Journal of Political Marketing, as Associate Editor and on the senior Editorial Board of the Journal of Information Technology and Politics, …

  • Social networks in political campaigns

    Open Access•Christine B Williams, Girish J Gulati et al.•ARTICLE•New Media & Society•2012•Cited by: 44•References: 11

    This study examines the early adoption and dissemination of emerging technology tools in campaigns by analyzing which candidates were the most likely to adopt and use Facebook in the 2006 and 2008 elections to the US House of Representatives. The research hypotheses draw primarily from the diffusion of innovation literature. Our analysis of 802 candidates in 2006 and 816 candidates in 2008 indicates that Facebook adoption diffused rapidly between…

  • U.S. public safety networks

    Steve Sawyer, Robert W Schrier et al.•ARTICLE•Information Polity•2013•References: 4

    Through this paper we advance insights regarding common patterns among information and communication technology (ICT) architectures (ICTA) found in United States' public safety networks (PSNs). A PSN is an inter-organizational collaboration enabled by ICT to support information shar ing and interoperability needs of police and associated public safety organizations. Substantial evidence makes clear the information systems designed and used by PSN…

  • Social Media and Campaign 2012

    Open Access•Girish J Gulati, Christine B Williams•ARTICLE•Social Science Computer Review•2013•Cited by: 34•References: 6

    Diffusion of innovation theory is used to explain adoption of Facebook in the 2012 campaigns for the U.S. Congress and to identify characteristics that differentiate the small subset of candidates who did not create a Facebook presence from the large majority who did. Models of Facebook adoption for House candidates reveal that there are no differences between Republicans and Democrats. Nonadopters are significantly more likely to be challengers …

  • Predictors of on-line services and e-participation

    Open Access•Girish J Gulati, Girish J “Jeff” Gulati et al.•ARTICLE•Government Information Quarterly•2014•Cited by: 4•References: 18

  • Design observations for interagency collaboration

    Jane Fedorowicz, Steve Sawyer et al.•ARTICLE•Government Information Quarterly•2014•References: 18

  • Political Marketing in Retrospective and Prospective

    Christine B Williams, Bruce I Newman•BOOK•Political Marketing in…•2015

  • Food ordering for children in restaurants

    Open Access•Iana A Castro, Christine B Williams et al.•ARTICLE•Public Health Nutrition•2016

    Objective Restaurants are playing an increasingly important role in children’s dietary intake. Interventions to promote healthy ordering in restaurants have primarily targeted adults. Much remains unknown about how to influence ordering for and by children. Using an ecological lens, the present study sought to identify sources of influence on ordering behaviour for and by children in restaurants. Design A mixed-methods study was conducted using u…

  • A Cluster Randomized Trial to Promote Healthy Menu Items for Children

    Open Access•Guadalupe X Ayala, Iana A Castro et al.•ARTICLE•International Journal of…•2017

    Evidence indicates that restaurant-based interventions have the potential to promote healthier purchasing and improve the nutrients consumed. This study adds to this body of research by reporting the results of a trial focused on promoting the sale of healthy child menu items in independently owned restaurants. Eight pair-matched restaurants that met the eligibility criteria were randomized to a menu-only versus a menu-plus intervention condition…

  • Introduction

    Christine B Williams•ARTICLE•Journal of Political Marketing•2017•Cited by: 7

    This essay introduces the contributions of the volume “Social Media, Political Marketing and the 2016 U. S. Election.” Using a variety of methodological approaches, the authors investigate the communication strategies of the Democratic and Republican candidates for president together with the responses of their audience. Collectively, this research offers insights into how new communication technologies are changing both political marketing and t…

  • Digital Advertising Expenditures in the 2016 Presidential Election

    Open Access•Christine B Williams, Girish J Gulati et al.•ARTICLE•Social Science Computer Review•2017•Cited by: 9•References: 19

    Using 2012 and 2016 candidate disbursements and independent expenditures filing data collected by the Federal Election Commission, this study compares how much money both the presidential campaigns and outside groups spent on digital relative to traditional media. Digital campaign expenditures have increased their share of total media outlays markedly over recent election cycles, and in the 2016 presidential election, both the candidate and indep…

  • Leveraging social media to achieve a community policing agenda

    Open Access•Christine B Williams, Jane Fedorowicz et al.•ARTICLE•Government Information Quarterly•2018•Cited by: 15•References: 16

  • A Feasibility Study to Promote Optimal Weight in First Time Pregnant Mothers and Their Babies

    Open Access•Christine B Williams, D Yvette Lacoursiere et al.•ARTICLE•Maternal and Child Health Journal•2019

  • Following the money

    Open Access•Christine B Williams, Jeff Gulati et al.•ARTICLE•Interest Groups & Advocacy•2020•Cited by: 1•References: 3

Political science (18 works) · Business (14 works) · Law (14 works) · Law (13 works) · Social Media and Politics (13 works) · Politics (11 works) · Computer Science (10 works) · Public relations (10 works) · Sociology (10 works) · Marketing (8 works)

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