Laura Barasa
Biographic Data
| ID | 4155201 |
|---|---|
| NAME | Laura Barasa |
| GIVEN NAMES | Laura |
| FAMILY NAME | Barasa |
| SIGNATURE | BARASA L |
| AFFILIATIONS | University of Nairobi |
| ORCID | 0000-0002-3855-6616 |
| VERIFIED | Yes |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 1 |
| WORKS AS AUTHOR | 2 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2023 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 1 |
Determinants of Mobile Customer Relationship Management Adoption and Its Impact on Firm Performance in Kenya
This study investigates the determinants of mobile customer relationship management (mCRM) adoption, and its impact on firm performance measured as sales revenue performance. Data collected from business enterprises in Kenya is analyzed using an instrumental variables endogenous treatment effects model. We find that information technology infrastructure, firm size, and competition are positively associated with the adoption of mCRM. We also find …
Impact of firm-level innovation on productivity of manufacturing and service firms in Sub-Saharan Africa
This study investigates the impact of firm-level research and innovation on the productivity of Sub-Saharan African firms in 2014–2018. This study utilizes World Bank Enterprise Surveys on 2,867 manufacturing and service firms conducted in SSA in 2018/19. Endogenous Switching Regression (ESR) was used as the primary estimation methodology. The results indicated that Research and Development spending positively and significantly impacts manufactur…
Impact of firm-level innovation on productivity of manufacturing and service firms in Sub-Saharan Africa
This study investigates the impact of firm-level research and innovation on the productivity of Sub-Saharan African firms in 2014–2018. This study utilizes World Bank Enterprise Surveys on 2,867 manufacturing and service firms conducted in SSA in 2018/19. Endogenous Switching Regression (ESR) was used as the primary estimation methodology. The results indicated that Research and Development spending positively and significantly impacts manufactur…
Impact of firm-level innovation on productivity of manufacturing and service firms in Sub-Saharan Africa
This study investigates the impact of firm-level research and innovation on the productivity of Sub-Saharan African firms in 2014–2018. This study utilizes World Bank Enterprise Surveys on 2,867 manufacturing and service firms conducted in SSA in 2018/19. Endogenous Switching Regression (ESR) was used as the primary estimation methodology. The results indicated that Research and Development spending positively and significantly impacts manufactur…
Determinants of Mobile Customer Relationship Management Adoption and Its Impact on Firm Performance in Kenya
This study investigates the determinants of mobile customer relationship management (mCRM) adoption, and its impact on firm performance measured as sales revenue performance. Data collected from business enterprises in Kenya is analyzed using an instrumental variables endogenous treatment effects model. We find that information technology infrastructure, firm size, and competition are positively associated with the adoption of mCRM. We also find …
Business (2 works) · Industrial organization (2 works) · Marketing (2 works) · Consumer Retail Behavior Studies (1 work) · Customer Relationship Management (1 work) · Customer Service Quality and Loyalty (1 work) · Economic growth (1 work) · Economic Growth and Productivity (1 work) · Economics (1 work) · Innovation Policy and RD (1 work)