Bo-Yi Lee
Biographic Data
| ID | 4156872 |
|---|---|
| NAME | Bo-Yi Lee |
| GIVEN NAMES | Bo-Yi |
| FAMILY NAME | Lee |
| SIGNATURE | LEE B |
| AFFILIATIONS | National Yang Ming Chiao Tung University, Taiwan |
| ORCID | 0000-0002-9583-3384 |
| VERIFIED | Yes |
| TOTAL WORKS | 5 |
| TOTAL CITATIONS | 4 |
| WORKS AS AUTHOR | 5 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2019 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 1 |
Flexibility or conflict? Examining work and family tensions in Taiwan’s platform economy
Digital labour platforms in Taiwan promote work flexibility, but this flexibility can blur boundaries between work and family responsibilities. This study examines work-to-family conflict (WFC) and family-to-work conflict (FWC) among Taiwanese platform workers, focusing on gender differences. Using the Job Demands-Resources framework, we analysed survey data from July 2024. Findings show workload increases WFC and FWC for all workers, while house…
Neither Employee nor Contractor
There have been numerous legal battles in Western countries concerning employment relations between platform-based food delivery firms and their riders; however, no such legal battles have occurred in Taiwan. This qualitative case study applies the theory of institutional logics to examine the reason such legal action is absent in Taiwan, focusing on how different stakeholders apply different logics to employment relations in Taiwan's platform-ba…
Facilitating Civic Awareness and Social Participation as a Product
Social marketing aims to improve social welfare by changing individuals’ behaviours, and deepening democracy should not be an exception. We can use social marketing to enhance civic awareness and public engagement by turning citizens who do not care about these issues into active participants in our society. However, current research has not explored how we can apply social marketing to achieve this goal. This research examines Formosa Salon from…
Product and Process R&D under Asymmetric Demands
We develop a two-market model with asymmetric demands to examine the optimal product and process R&D under Bertrand and Cournot competition. We show that when the big market is sufficiently large and the cost parameter of product R&D is small or when the market is symmetric and the marginal disutility rate is high, the Cournot aggregate product R&D is greater than that under Bertrand competition. Next, when the big market is not sufficiently larg…
Understanding justice in the platform economy
This qualitative study explores the conceptualisation of justice in the context of platform work, focusing on the dimensions of distributive, procedural, interpersonal, and informational justice. Drawing upon in-depth interviews with platform-based food delivery couriers in Taiwan, the study extends the organisational justice theory to platform work, showing how the dimensions of justice remain highly relevant in platform work, despite its indivi…
Neither Employee nor Contractor
There have been numerous legal battles in Western countries concerning employment relations between platform-based food delivery firms and their riders; however, no such legal battles have occurred in Taiwan. This qualitative case study applies the theory of institutional logics to examine the reason such legal action is absent in Taiwan, focusing on how different stakeholders apply different logics to employment relations in Taiwan's platform-ba…
Product and Process R&D under Asymmetric Demands
We develop a two-market model with asymmetric demands to examine the optimal product and process R&D under Bertrand and Cournot competition. We show that when the big market is sufficiently large and the cost parameter of product R&D is small or when the market is symmetric and the marginal disutility rate is high, the Cournot aggregate product R&D is greater than that under Bertrand competition. Next, when the big market is not sufficiently larg…
Facilitating Civic Awareness and Social Participation as a Product
Social marketing aims to improve social welfare by changing individuals’ behaviours, and deepening democracy should not be an exception. We can use social marketing to enhance civic awareness and public engagement by turning citizens who do not care about these issues into active participants in our society. However, current research has not explored how we can apply social marketing to achieve this goal. This research examines Formosa Salon from…
Neither Employee nor Contractor
There have been numerous legal battles in Western countries concerning employment relations between platform-based food delivery firms and their riders; however, no such legal battles have occurred in Taiwan. This qualitative case study applies the theory of institutional logics to examine the reason such legal action is absent in Taiwan, focusing on how different stakeholders apply different logics to employment relations in Taiwan's platform-ba…
Flexibility or conflict? Examining work and family tensions in Taiwan’s platform economy
Digital labour platforms in Taiwan promote work flexibility, but this flexibility can blur boundaries between work and family responsibilities. This study examines work-to-family conflict (WFC) and family-to-work conflict (FWC) among Taiwanese platform workers, focusing on gender differences. Using the Job Demands-Resources framework, we analysed survey data from July 2024. Findings show workload increases WFC and FWC for all workers, while house…
Understanding justice in the platform economy
This qualitative study explores the conceptualisation of justice in the context of platform work, focusing on the dimensions of distributive, procedural, interpersonal, and informational justice. Drawing upon in-depth interviews with platform-based food delivery couriers in Taiwan, the study extends the organisational justice theory to platform work, showing how the dimensions of justice remain highly relevant in platform work, despite its indivi…
Business (3 works) · Digital Economy and Work Transformation (3 works) · Economics (3 works) · Marketing (2 works) · Microeconomics (2 works) · Political science (2 works) · Public relations (2 works) · Sharing Economy and Platforms (2 works) · Sociology (2 works) · Aggregate (composite) (1 work)