Shuwei Hao
Biographic Data
| ID | 4157213 |
|---|---|
| NAME | Shuwei Hao |
| GIVEN NAMES | Shuwei |
| FAMILY NAME | Hao |
| SIGNATURE | HAO S |
| AFFILIATIONS | Xi'an Jiaotong University |
| ORCID | 0000-0002-3433-846X |
| VERIFIED | Yes |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 1 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2025 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 0 |
Stepping forward or hiding
Purpose This research investigates how influencer streamers' strategies, which combine their responses to backward-looking and forward-looking responsibility, repair consumers' cognitive trust (CT) and affective trust (AT) damaged by product failures in live streaming commerce. It also examines the mediating role of consumer forgiveness and the moderating role of consumers' perceived parasocial interaction with influencer streamers. Design/method…
No prominent works on this page.
Stepping forward or hiding
Purpose This research investigates how influencer streamers' strategies, which combine their responses to backward-looking and forward-looking responsibility, repair consumers' cognitive trust (CT) and affective trust (AT) damaged by product failures in live streaming commerce. It also examines the mediating role of consumer forgiveness and the moderating role of consumers' perceived parasocial interaction with influencer streamers. Design/method…
Consumer behaviour (1 works) · Context (archaeology (1 works) · Electrical and Electromagnetic Research (1 works) · Forgiveness (1 works) · Geochemistry and Geologic Mapping (1 works) · Geological Modeling and Analysis (1 works) · Influencer marketing (1 works) · Product (mathematics (1 works) · Scope (computer science (1 works)