Durgesh Agnihotri
Biographic Data
| ID | 4157230 |
|---|---|
| NAME | Durgesh Agnihotri |
| GIVEN NAMES | Durgesh |
| FAMILY NAME | Agnihotri |
| SIGNATURE | AGNIHOTRI D |
| AFFILIATIONS | GL Bajaj Institute of Technology and Management Department of Management Studies |
| ORCID | 0000-0001-5547-2580 |
| VERIFIED | Yes |
| TOTAL WORKS | 3 |
| TOTAL CITATIONS | 2 |
| AUTHOR COUNT | 3 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2024 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 1 |
“Virtual bonds and actual transactions”: Investigating the impact of virtual influencers' credibility on buying behavior through virtual engagement
Purpose This research makes an effort to empirically investigate the role of source credibility theory (SCT) in the prevailing modern influencer marketing context by establishing an association between virtual influencers ((VIs) non-human) and the buying behavior of their followers. It further provides insights into the mediating role of virtual engagement on the affiliation between VIs’ credibility and the buying behavior of followers. Design/me…
Exploring the role of consumer ethnocentrism in predicting the purchase intention for locally produced organic food in an emerging market
Purpose The current study investigates the role of consumer ethnocentrism (CE) in the context of locally produced organic food. This research work further extends the extended theory of planned behavior (TPB) model by examining the mediating effect of extended TPB variables (ATT, SN, PBC, PV) between CE and PI for locally produced organic food. Design/methodology/approach Data were obtained from the visitors of two shopping malls situated in a la…
Does social presence drive customer brand engagement and purchase intention in the fashion retail metaverse? The moderating role of self-efficacy
Purpose The study investigates the relationship between social presence dimensions and customer brand engagement (CBE) as well as the relation between customer brand engagement and purchase intention (PI) in the fashion retail metaverse with self-efficacy moderating between CBE and PI. Design/methodology/approach The data were gathered by conducting an online survey ( n = 476) from young adults exposed to fashion retail metaverse platforms. The c…
Does social presence drive customer brand engagement and purchase intention in the fashion retail metaverse? The moderating role of self-efficacy
Purpose The study investigates the relationship between social presence dimensions and customer brand engagement (CBE) as well as the relation between customer brand engagement and purchase intention (PI) in the fashion retail metaverse with self-efficacy moderating between CBE and PI. Design/methodology/approach The data were gathered by conducting an online survey ( n = 476) from young adults exposed to fashion retail metaverse platforms. The c…
Exploring the role of consumer ethnocentrism in predicting the purchase intention for locally produced organic food in an emerging market
Purpose The current study investigates the role of consumer ethnocentrism (CE) in the context of locally produced organic food. This research work further extends the extended theory of planned behavior (TPB) model by examining the mediating effect of extended TPB variables (ATT, SN, PBC, PV) between CE and PI for locally produced organic food. Design/methodology/approach Data were obtained from the visitors of two shopping malls situated in a la…
Does social presence drive customer brand engagement and purchase intention in the fashion retail metaverse? The moderating role of self-efficacy
Purpose The study investigates the relationship between social presence dimensions and customer brand engagement (CBE) as well as the relation between customer brand engagement and purchase intention (PI) in the fashion retail metaverse with self-efficacy moderating between CBE and PI. Design/methodology/approach The data were gathered by conducting an online survey ( n = 476) from young adults exposed to fashion retail metaverse platforms. The c…
“Virtual bonds and actual transactions”: Investigating the impact of virtual influencers' credibility on buying behavior through virtual engagement
Purpose This research makes an effort to empirically investigate the role of source credibility theory (SCT) in the prevailing modern influencer marketing context by establishing an association between virtual influencers ((VIs) non-human) and the buying behavior of their followers. It further provides insights into the mediating role of virtual engagement on the affiliation between VIs’ credibility and the buying behavior of followers. Design/me…
Business (3 works) · Marketing (3 works) · Psychology (3 works) · Advertising (2 works) · Computer Science (2 works) · Digital Marketing and Social Media (2 works) · Originality (2 works) · Social media (2 works) · Social Psychology (2 works) · Sociology (2 works)