Byungjae Min
Biographic Data
| ID | 4157236 |
|---|---|
| NAME | Byungjae Min |
| GIVEN NAMES | Byungjae |
| FAMILY NAME | Min |
| SIGNATURE | MIN B |
| AFFILIATIONS | Pukyong National University |
| ORCID | 0009-0000-3394-8250 |
| VERIFIED | Yes |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 2 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2025 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
The Role of Sports Commentary
Grounded in the Cognitive Theory of Multimedia Learning and the cognitive–affective–conative model, this study examines how the presence versus absence of sports commentary shapes viewers’ cognitive and affective responses and, ultimately, viewing intention, as well as whether these pathways vary by prior knowledge. An experiment using a one-factor, two-level (commentary present vs. absent) between-subjects design was conducted with 124 undergrad…
Effect of in-game situations and advertisement animation in eSports on visual attention, memory, brand attitude and behavioral intentions
Purpose The purpose of this study was to examine the effects of in-game situations (battle vs non-battle) and advertisement animation (static vs animated) on visual attention, memory, brand attitude and behavioral intention in eSports. Design/methodology/approach A 2 (advertisement animation: static vs animated) × 2 (in-game situations: non-battle vs battle) between-subject factorial design was developed. Participants wearing eye trackers watched…
No prominent works on this page.
Effect of in-game situations and advertisement animation in eSports on visual attention, memory, brand attitude and behavioral intentions
Purpose The purpose of this study was to examine the effects of in-game situations (battle vs non-battle) and advertisement animation (static vs animated) on visual attention, memory, brand attitude and behavioral intention in eSports. Design/methodology/approach A 2 (advertisement animation: static vs animated) × 2 (in-game situations: non-battle vs battle) between-subject factorial design was developed. Participants wearing eye trackers watched…
The Role of Sports Commentary
Grounded in the Cognitive Theory of Multimedia Learning and the cognitive–affective–conative model, this study examines how the presence versus absence of sports commentary shapes viewers’ cognitive and affective responses and, ultimately, viewing intention, as well as whether these pathways vary by prior knowledge. An experiment using a one-factor, two-level (commentary present vs. absent) between-subjects design was conducted with 124 undergrad…
Advertising (1 work) · Animation (1 work) · Business (1 work) · Cognition (1 work) · Cognitive Load (1 work) · Cognitive psychology (1 work) · Computer graphics (images (1 work) · Computer Science (1 work) · Consumer Behavior in Brand Consumption and Identification (1 work) · Digital Games and Media (1 work)