Edward C S Ku
Datos Biográficos
| ID | 4157319 |
|---|---|
| NOMBRE | Edward C S Ku |
| NOMBRES | Edward C S |
| APELLIDO | Ku |
| FIRMA | KU E C S |
| AFILIACIONES | National Kaohsiung University of Hospitality and Tourism |
| ORCID | 0000-0002-4412-4908 |
| VERIFICADO | Sí |
| TOTAL DE OBRAS | 16 |
| TOTAL DE CITAS | 16 |
| TOTAL COMO AUTOR | 16 |
| TOTAL COMO EDITOR | 0 |
| PRIMER AÑO DE PUBLICACIÓN | 2009 |
| AÑO MÁS RECIENTE DE PUBLICACIÓN | 2026 |
| ÍNDICE H | 2 |
Invite Unfamiliar Friends to Create Like‐Minded Itineraries
This study explores how to invite unfamiliar friends (UFs) through online travel communities to create like‐minded itineraries. It collected 206 valid questionnaires from travel initiators of UFs with travel experiences and used partial least squares structural equation modeling for analysis and hypothesis testing. It found that social identity significantly affected trust and teamwork, which significantly affected the intention of UFs, and knowl…
Increasing social tourists’ happiness
Purpose This study investigates how hedonia, eudaimonia and tourist-to-tourist interaction influence subjective happiness among social tourists, with culinary tourism experiences serving as a mediating factor. Design/methodology/approach Drawing on relevant theoretical frameworks, a happiness model was developed. Data were collected through a questionnaire survey targeting social tourists who participated in fireworks festivals organised by trave…
Investigating the determinants of conspicuous consumption in branded wine markets
Purpose This study investigates how winescape attributes and wine interests shape the conspicuous consumption of branded wine, focusing on the mediating roles of prestige sensitivity and sensory brand experience. Specifically, it addresses how experiential and interest-based factors translate into brand consciousness and conspicuous consumption behavior in the premium wine market. Design/methodology/approach Drawing on emotional and social identi…
Tourism digital transformation and future supply chain competition
Purpose This study analyzes how digital technologies collaboration, and technological capabilities affect tourism products' advantage and supply chain resilience via virtual integration and customer service capabilities. Design/methodology/approach To achieve the goals of this study, a digital transformation model was formulated based on the real option theory (ROT) and digital competencies perspective. Data were collected from travel agencies in…
Digital transformation and tourism service innovation performance
Data analysis capabilities and technology compromise lead to innovation and market performance for tourism businesses
Purpose This study explores how data analysis and technology compromise influence innovation and market performance via customer service and organizational agility. Design/methodology/approach An innovation model was developed using a knowledge-based view and organizational information processing theory. Data from 236 valid samples of Taiwan travel agency executives’ samples were analyzed using the partial least squares approach. Findings The stu…
Elegant With Leisurely
This study examines how the prestige sensitivity, uniqueness, and vividness of tourism products affect brand love through luxury tourism consumption; likewise, it explores the moderating effects of perceived product fit diagnosticity and peer influence on brand love. We developed our proposed research model from a theoretical background. Using a partial least squares regression model, we analyzed 213 completed questionnaire samples. The study’s f…
Anthropomorphic chatbots as a catalyst for marketing brand experience
This study examines the impact of anthropomorphic chatbots and virtual reality experiences on the brand experience of online travel agencies. The study targeted three different online travel agencies (OTAs) and collected data from participants who had experience of using OTA chatbots; a total of 449 tourists filled in a questionnaire about their chatbot experience. The results showed that the perceived anthropomorphism of chatbots and virtual rea…
Increasing restaurants' sales performance
Purpose This research aimed to analyse the relationships between chefs' knowledge, learning with suppliers and restaurant sales performance. Design/methodology/approach A performance model was formulated, and the hypotheses were evaluated using partial least squares (PLS). The research questionnaires were sent by post to the chefs who confirmed leading for product innovation in the restaurants and yielded 166 completed questionnaires. Findings Wh…
Promoting traditional local cuisines for tourists
Purpose This study aims to analyze the challenges facing tourism marketing, specifically traditional local cuisines. These challenges include communication with tourists, tourists' revisit behaviors mediated by place identity and perceived interactivity with service providers. Design/methodology/approach Data were collected via random sampling in Taiwan. The model and hypothesis were tested using a structural equation modeling approach. One thous…
Technological capabilities that enhance tourism supply chain agility
This study analyzes how technological capabilities improve supply chain agility for small and medium-sized travel agencies (SMTA). It develops a tourism supply chain agility model based on the structure-conduct-performance and resource dependence perspectives. In total, we received 118 returned and completed questionnaires. The strategic importance and value of EMSs have increased for SMTA. Additionally, flexibility and supplier connections to to…
Increasing rates of impulsive online shopping on tourism websites
Purpose Customers who engage in impulsive online shopping make immediate, unplanned and ill-thought-out purchases online. The purpose of this paper is to present a model to illustrate how website quality (moderated by hedonic value) influences impulsive shopping behaviors in the context of online tourism. Design/methodology/approach The model and hypotheses presented here were tested by structural equation modeling. Empirical data were collected …
Intimate knowledge initiators
Purpose – The purpose of this paper is to investigate how marketing capability, dysfunctional conflict, and relationship value affect relational benefits through the relational proclivity between suppliers and initiators in a group-buying web site. Design/methodology/approach – The initiators selected were those who conducted group buying more than ten times in the group-buying web site. In total, 9,000 invitation e-mails were sent to initiators,…
Beyond price
Purpose The purpose of this paper is to investigate how online trust affects group shopping intention in the Ihergo web site. Design/methodology/approach Samples from the Ihergo web site were collected by mailing a questionnaire survey to those who agreed to participate. Findings Group‐buying operators need to understand their consumers and the scheduling shopping rules between internet shoppers and firms. Moreover, word‐of‐mouth (WOM) can be cre…
Recommendations from a virtual community as a catalytic agent of travel decisions
Purpose The research goal of this study was to determine how flow experience and perceived behavioral control (PBC) affect participation behavior in the backpackers' forum. Design/methodology/approach Subjects were self‐selected by placing messages on over five recommendations members in the backpackers' forum. In total, 2,000 invitation messages were mailed to members of the Taiwanese backpackers' forum, of which 435 were returned completed (a r…
Job Demand, Emotional Awareness, and Job Satisfaction in Internships
This study was aimed at determining how job demand and emotional awareness affect the job satisfaction of students. Internships are vital for hospitality students because they allow them to experience real job situations while they are in school, thus providing them with realistic expectations about their careers. Participants were 632 Taiwanese undergraduates of hospitality internships who were recruited using a mailed questionnaire survey. The …
Beyond price
Purpose The purpose of this paper is to investigate how online trust affects group shopping intention in the Ihergo web site. Design/methodology/approach Samples from the Ihergo web site were collected by mailing a questionnaire survey to those who agreed to participate. Findings Group‐buying operators need to understand their consumers and the scheduling shopping rules between internet shoppers and firms. Moreover, word‐of‐mouth (WOM) can be cre…
Increasing rates of impulsive online shopping on tourism websites
Purpose Customers who engage in impulsive online shopping make immediate, unplanned and ill-thought-out purchases online. The purpose of this paper is to present a model to illustrate how website quality (moderated by hedonic value) influences impulsive shopping behaviors in the context of online tourism. Design/methodology/approach The model and hypotheses presented here were tested by structural equation modeling. Empirical data were collected …
Recommendations from a virtual community as a catalytic agent of travel decisions
Purpose The research goal of this study was to determine how flow experience and perceived behavioral control (PBC) affect participation behavior in the backpackers' forum. Design/methodology/approach Subjects were self‐selected by placing messages on over five recommendations members in the backpackers' forum. In total, 2,000 invitation messages were mailed to members of the Taiwanese backpackers' forum, of which 435 were returned completed (a r…
Data analysis capabilities and technology compromise lead to innovation and market performance for tourism businesses
Purpose This study explores how data analysis and technology compromise influence innovation and market performance via customer service and organizational agility. Design/methodology/approach An innovation model was developed using a knowledge-based view and organizational information processing theory. Data from 236 valid samples of Taiwan travel agency executives’ samples were analyzed using the partial least squares approach. Findings The stu…
Intimate knowledge initiators
Purpose – The purpose of this paper is to investigate how marketing capability, dysfunctional conflict, and relationship value affect relational benefits through the relational proclivity between suppliers and initiators in a group-buying web site. Design/methodology/approach – The initiators selected were those who conducted group buying more than ten times in the group-buying web site. In total, 9,000 invitation e-mails were sent to initiators,…
Job Demand, Emotional Awareness, and Job Satisfaction in Internships
This study was aimed at determining how job demand and emotional awareness affect the job satisfaction of students. Internships are vital for hospitality students because they allow them to experience real job situations while they are in school, thus providing them with realistic expectations about their careers. Participants were 632 Taiwanese undergraduates of hospitality internships who were recruited using a mailed questionnaire survey. The …
Recommendations from a virtual community as a catalytic agent of travel decisions
Purpose The research goal of this study was to determine how flow experience and perceived behavioral control (PBC) affect participation behavior in the backpackers' forum. Design/methodology/approach Subjects were self‐selected by placing messages on over five recommendations members in the backpackers' forum. In total, 2,000 invitation messages were mailed to members of the Taiwanese backpackers' forum, of which 435 were returned completed (a r…
Beyond price
Purpose The purpose of this paper is to investigate how online trust affects group shopping intention in the Ihergo web site. Design/methodology/approach Samples from the Ihergo web site were collected by mailing a questionnaire survey to those who agreed to participate. Findings Group‐buying operators need to understand their consumers and the scheduling shopping rules between internet shoppers and firms. Moreover, word‐of‐mouth (WOM) can be cre…
Intimate knowledge initiators
Purpose – The purpose of this paper is to investigate how marketing capability, dysfunctional conflict, and relationship value affect relational benefits through the relational proclivity between suppliers and initiators in a group-buying web site. Design/methodology/approach – The initiators selected were those who conducted group buying more than ten times in the group-buying web site. In total, 9,000 invitation e-mails were sent to initiators,…
Increasing rates of impulsive online shopping on tourism websites
Purpose Customers who engage in impulsive online shopping make immediate, unplanned and ill-thought-out purchases online. The purpose of this paper is to present a model to illustrate how website quality (moderated by hedonic value) influences impulsive shopping behaviors in the context of online tourism. Design/methodology/approach The model and hypotheses presented here were tested by structural equation modeling. Empirical data were collected …
Technological capabilities that enhance tourism supply chain agility
This study analyzes how technological capabilities improve supply chain agility for small and medium-sized travel agencies (SMTA). It develops a tourism supply chain agility model based on the structure-conduct-performance and resource dependence perspectives. In total, we received 118 returned and completed questionnaires. The strategic importance and value of EMSs have increased for SMTA. Additionally, flexibility and supplier connections to to…
Promoting traditional local cuisines for tourists
Purpose This study aims to analyze the challenges facing tourism marketing, specifically traditional local cuisines. These challenges include communication with tourists, tourists' revisit behaviors mediated by place identity and perceived interactivity with service providers. Design/methodology/approach Data were collected via random sampling in Taiwan. The model and hypothesis were tested using a structural equation modeling approach. One thous…
Increasing restaurants' sales performance
Purpose This research aimed to analyse the relationships between chefs' knowledge, learning with suppliers and restaurant sales performance. Design/methodology/approach A performance model was formulated, and the hypotheses were evaluated using partial least squares (PLS). The research questionnaires were sent by post to the chefs who confirmed leading for product innovation in the restaurants and yielded 166 completed questionnaires. Findings Wh…
Anthropomorphic chatbots as a catalyst for marketing brand experience
This study examines the impact of anthropomorphic chatbots and virtual reality experiences on the brand experience of online travel agencies. The study targeted three different online travel agencies (OTAs) and collected data from participants who had experience of using OTA chatbots; a total of 449 tourists filled in a questionnaire about their chatbot experience. The results showed that the perceived anthropomorphism of chatbots and virtual rea…
Tourism digital transformation and future supply chain competition
Purpose This study analyzes how digital technologies collaboration, and technological capabilities affect tourism products' advantage and supply chain resilience via virtual integration and customer service capabilities. Design/methodology/approach To achieve the goals of this study, a digital transformation model was formulated based on the real option theory (ROT) and digital competencies perspective. Data were collected from travel agencies in…
Digital transformation and tourism service innovation performance
Data analysis capabilities and technology compromise lead to innovation and market performance for tourism businesses
Purpose This study explores how data analysis and technology compromise influence innovation and market performance via customer service and organizational agility. Design/methodology/approach An innovation model was developed using a knowledge-based view and organizational information processing theory. Data from 236 valid samples of Taiwan travel agency executives’ samples were analyzed using the partial least squares approach. Findings The stu…
Elegant With Leisurely
This study examines how the prestige sensitivity, uniqueness, and vividness of tourism products affect brand love through luxury tourism consumption; likewise, it explores the moderating effects of perceived product fit diagnosticity and peer influence on brand love. We developed our proposed research model from a theoretical background. Using a partial least squares regression model, we analyzed 213 completed questionnaire samples. The study’s f…
Invite Unfamiliar Friends to Create Like‐Minded Itineraries
This study explores how to invite unfamiliar friends (UFs) through online travel communities to create like‐minded itineraries. It collected 206 valid questionnaires from travel initiators of UFs with travel experiences and used partial least squares structural equation modeling for analysis and hypothesis testing. It found that social identity significantly affected trust and teamwork, which significantly affected the intention of UFs, and knowl…
Increasing social tourists’ happiness
Purpose This study investigates how hedonia, eudaimonia and tourist-to-tourist interaction influence subjective happiness among social tourists, with culinary tourism experiences serving as a mediating factor. Design/methodology/approach Drawing on relevant theoretical frameworks, a happiness model was developed. Data were collected through a questionnaire survey targeting social tourists who participated in fireworks festivals organised by trave…
Investigating the determinants of conspicuous consumption in branded wine markets
Purpose This study investigates how winescape attributes and wine interests shape the conspicuous consumption of branded wine, focusing on the mediating roles of prestige sensitivity and sensory brand experience. Specifically, it addresses how experiential and interest-based factors translate into brand consciousness and conspicuous consumption behavior in the premium wine market. Design/methodology/approach Drawing on emotional and social identi…
Business (10 obras) · Marketing (10 obras) · Tourism (10 obras) · Computer Science (9 obras) · Digital Marketing and Social Media (8 obras) · Psychology (7 obras) · Advertising (6 obras) · Customer Service Quality and Loyalty (6 obras) · Technology Adoption and User Behaviour (6 obras) · Originality (5 obras)