Yuangao Chen
Biographic Data
| ID | 4157348 |
|---|---|
| NAME | Yuangao Chen |
| GIVEN NAMES | Yuangao |
| FAMILY NAME | Chen |
| SIGNATURE | CHEN Y |
| AFFILIATIONS | Zhejiang University of Finance and Economics |
| ORCID | 0000-0002-5960-9932 |
| VERIFIED | Yes |
| TOTAL WORKS | 7 |
| TOTAL CITATIONS | 17 |
| AUTHOR COUNT | 7 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2018 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 3 |
Does a streamer's personality influence sales performance? Text mining evidence from Chinese live streaming e-commerce
Enhancing consumer satisfaction in the online knowledge payment context
Maintaining consumer satisfaction is crucial for the online knowledge payment industry. However, the roles of knowledge contributors in generating consumer satisfaction are not well understood. This study integrates the stereotype content model and social exchange theory to investigate the relationships between contributor stereotypes and consumer satisfaction, as well as the mediating mechanisms and moderating factors. The survey data was collec…
Does personality matter? Understanding the impacts of real-self and avatar personality traits on metaverse satisfaction
Purpose The metaverse enables users to create their own avatars in a shared virtual space, giving rise to a new avatar personality that differs from their real-self personality. The aim of this research is to explore how users' real-self and avatar personalities may affect their behavioral engagement and satisfaction in the metaverse context. Design/methodology/approach This research applies self-discrepancy theory to investigate how the big five…
Does managerial response moderate the relationship between online review characteristics and review helpfulness
Managerial response describes how hotel managers communicate with online reviewers and manage their customer relationships. The purpose of this study is to examine the moderating effect of managerial response on the relationship between review characteristics and review helpfulness. Based on cue utilization theory, this study employs the negative binomial regression to analyse data from TripAdvisor.com. The study results indicate the extrinsic cu…
Investigating the determinants of medical crowdfunding performance
Purpose This study examines the determinants of medical crowdfunding performance. Drawing on signaling theory, the authors investigate how funding-related signals (funding goal and duration), story-related signals (text length, text sentiment, and use of first-person pronouns), and donor-related signals (donor identity disclosure) affect medical crowdfunding performance. Design/methodology/approach This study analyzed the data of 754 medical crow…
Consumer’s intention to use self-service parcel delivery service in online retailing
Purpose Online retailers widely use self-service parcel delivery as a solution to the last-mile logistics problems. The purpose of this paper is to investigate the factors that affect the consumer’s intention to use self-service parcel delivery service. Design/methodology/approach The authors integrate prior research and propose a comprehensive three-factor model. The study combines individual and situational factors and proposes a socialized fac…
Effects of perceived online–offline integration and internet censorship on mobile government microblogging service continuance
Consumer’s intention to use self-service parcel delivery service in online retailing
Purpose Online retailers widely use self-service parcel delivery as a solution to the last-mile logistics problems. The purpose of this paper is to investigate the factors that affect the consumer’s intention to use self-service parcel delivery service. Design/methodology/approach The authors integrate prior research and propose a comprehensive three-factor model. The study combines individual and situational factors and proposes a socialized fac…
Effects of perceived online–offline integration and internet censorship on mobile government microblogging service continuance
Investigating the determinants of medical crowdfunding performance
Purpose This study examines the determinants of medical crowdfunding performance. Drawing on signaling theory, the authors investigate how funding-related signals (funding goal and duration), story-related signals (text length, text sentiment, and use of first-person pronouns), and donor-related signals (donor identity disclosure) affect medical crowdfunding performance. Design/methodology/approach This study analyzed the data of 754 medical crow…
Does personality matter? Understanding the impacts of real-self and avatar personality traits on metaverse satisfaction
Purpose The metaverse enables users to create their own avatars in a shared virtual space, giving rise to a new avatar personality that differs from their real-self personality. The aim of this research is to explore how users' real-self and avatar personalities may affect their behavioral engagement and satisfaction in the metaverse context. Design/methodology/approach This research applies self-discrepancy theory to investigate how the big five…
Consumer’s intention to use self-service parcel delivery service in online retailing
Purpose Online retailers widely use self-service parcel delivery as a solution to the last-mile logistics problems. The purpose of this paper is to investigate the factors that affect the consumer’s intention to use self-service parcel delivery service. Design/methodology/approach The authors integrate prior research and propose a comprehensive three-factor model. The study combines individual and situational factors and proposes a socialized fac…
Effects of perceived online–offline integration and internet censorship on mobile government microblogging service continuance
Does managerial response moderate the relationship between online review characteristics and review helpfulness
Managerial response describes how hotel managers communicate with online reviewers and manage their customer relationships. The purpose of this study is to examine the moderating effect of managerial response on the relationship between review characteristics and review helpfulness. Based on cue utilization theory, this study employs the negative binomial regression to analyse data from TripAdvisor.com. The study results indicate the extrinsic cu…
Investigating the determinants of medical crowdfunding performance
Purpose This study examines the determinants of medical crowdfunding performance. Drawing on signaling theory, the authors investigate how funding-related signals (funding goal and duration), story-related signals (text length, text sentiment, and use of first-person pronouns), and donor-related signals (donor identity disclosure) affect medical crowdfunding performance. Design/methodology/approach This study analyzed the data of 754 medical crow…
Does personality matter? Understanding the impacts of real-self and avatar personality traits on metaverse satisfaction
Purpose The metaverse enables users to create their own avatars in a shared virtual space, giving rise to a new avatar personality that differs from their real-self personality. The aim of this research is to explore how users' real-self and avatar personalities may affect their behavioral engagement and satisfaction in the metaverse context. Design/methodology/approach This research applies self-discrepancy theory to investigate how the big five…
Enhancing consumer satisfaction in the online knowledge payment context
Maintaining consumer satisfaction is crucial for the online knowledge payment industry. However, the roles of knowledge contributors in generating consumer satisfaction are not well understood. This study integrates the stereotype content model and social exchange theory to investigate the relationships between contributor stereotypes and consumer satisfaction, as well as the mediating mechanisms and moderating factors. The survey data was collec…
Does a streamer's personality influence sales performance? Text mining evidence from Chinese live streaming e-commerce
Digital Marketing and Social Media (6 works) · Psychology (6 works) · Social Psychology (6 works) · Business (5 works) · Computer Science (4 works) · Marketing (4 works) · Social Psychology (4 works) · Technology Adoption and User Behaviour (3 works) · Affect (linguistics (2 works) · Big Five personality traits (2 works)