Edgar Hoffmann
Biographic Data
| ID | 4158757 |
|---|---|
| NAME | Edgar Hoffmann |
| GIVEN NAMES | Edgar |
| FAMILY NAME | Hoffmann |
| SIGNATURE | HOFFMANN E |
| AFFILIATIONS | Vienna University of Economics and Business |
| ORCID | 0000-0001-8136-1817 |
| VERIFIED | Yes |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 1 |
| WORKS AS AUTHOR | 2 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2007 |
| LATEST PUBLICATION YEAR | 2010 |
| H-INDEX | 1 |
Eurasia between Cultural Studies and Marketing
In marketing, Eurasia is currently still an area of terra incognita between the CEE and the Asia-pacific region. This paper deals from a linguistic cultural studies viewpoint with the question of how far Eurasia can be a relevant region for MNE marketing. To this end, the enrichment of the conception of Eurasia in Russia will be researched in its philosophical, political and economic dimensions using the original geographic dimension as a baselin…
The Image of Europe as Advertised in Russia
This contribution analyses the image of Europe passed on in current TV-advertising in Russia. This image is only understandable in the context of the current social discussions about national identity and builds on the national self-images. While Russia is very markedly different to Europe in terms of size and importance, tradition and history as well as community and shared identity, the image of Europe is depicted as a homogenous, intrinsically…
Eurasia between Cultural Studies and Marketing
In marketing, Eurasia is currently still an area of terra incognita between the CEE and the Asia-pacific region. This paper deals from a linguistic cultural studies viewpoint with the question of how far Eurasia can be a relevant region for MNE marketing. To this end, the enrichment of the conception of Eurasia in Russia will be researched in its philosophical, political and economic dimensions using the original geographic dimension as a baselin…
The Image of Europe as Advertised in Russia
This contribution analyses the image of Europe passed on in current TV-advertising in Russia. This image is only understandable in the context of the current social discussions about national identity and builds on the national self-images. While Russia is very markedly different to Europe in terms of size and importance, tradition and history as well as community and shared identity, the image of Europe is depicted as a homogenous, intrinsically…
Eurasia between Cultural Studies and Marketing
In marketing, Eurasia is currently still an area of terra incognita between the CEE and the Asia-pacific region. This paper deals from a linguistic cultural studies viewpoint with the question of how far Eurasia can be a relevant region for MNE marketing. To this end, the enrichment of the conception of Eurasia in Russia will be researched in its philosophical, political and economic dimensions using the original geographic dimension as a baselin…
Geography (2 works) · Political science (2 works) · Politics (2 works) · Aesthetics (1 work) · Art (1 work) · Artificial Intelligence (1 work) · Computer Science (1 work) · Context (archaeology (1 work) · Dimension (graph theory (1 work) · Economic geography (1 work)