Božo Skoko
Biographic Data
| ID | 4164769 |
|---|---|
| NAME | Božo Skoko |
| GIVEN NAMES | Božo |
| FAMILY NAME | Skoko |
| SIGNATURE | SKOKO B |
| AFFILIATIONS | University of Zagreb |
| ORCID | 0000-0002-4028-7128 |
| VERIFIED | Yes |
| TOTAL WORKS | 5 |
| TOTAL CITATIONS | 1 |
| AUTHOR COUNT | 5 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2016 |
| LATEST PUBLICATION YEAR | 2024 |
| H-INDEX | 1 |
Comparing the Brand Value of Countries
Branding in international relations is no longer an added value, but a necessity. Countries that are trying to become globally recognizable and that are constantly developing their brand understand this very well. There is no single answer to the question of how strong a country is as a brand. That’s why tourists, consumers, the media and the public in general take different indexes of brand countries as relevant indicators. Regardless of the dif…
Krizno komuniciranje u Hrvatskoj 2020
SAETAK U Hrvatskoj je 2020. godinu potpuno opravdano nazvati kriznom godinom. Osim pandemije bolesti COVID-19, s kojom se suoio cijeli svijet
Strateško komuniciranje u Hrvatskoj
Rad daje pregled doprinosa hrvatskih istraživača, prije svega znanstvenika i suradnika s Fakulteta političkih znanosti Sveučilišta u Zagrebu, znanstvenom i akademskom razvoju političke komunikacije, političkog marketinga i odnosa s javnošću u Hrvatskoj. Sve tri discipline spadaju u područje strateškog komuniciranja koje podrazumijeva svrhovito korištenje komunikacije kojom pojedinci, organizacije, institucije ili države nastoje ostvariti svoje st…
Communication Strategies and Branding Attempts of Selected Countries Created upon the Disintegration of the Former Yugoslavia
This article analyzes the attempts of four countries created upon the disintegration of the former Yugoslavia – Croatia, Slovenia, Bosnia and Herzegovina and Serbia – to use communication as a tool for establishing themselves as distinct travel destinations and for creating attractive brands in the international political and economic markets. The paper focuses particularly on an analysis of the communication and promotion approaches, and concept…
Identitet Hrvata i hrvatske države u govorima i porukama pape Ivana Pavla II
Starting from the concept of “external branding” of states and nations, the paper analyses the speeches and messages of Pope John Paul II dedicated to Croats and the Croatian state, spoken and published during his pontificate (1978–2005), in order to uncover how he perceived and presented the Croatian identity. The author believes that Pope John Paul II, thanks to his charisma and significant public impact, as well as extensive knowledge of the C…
Strateško komuniciranje u Hrvatskoj
Rad daje pregled doprinosa hrvatskih istraživača, prije svega znanstvenika i suradnika s Fakulteta političkih znanosti Sveučilišta u Zagrebu, znanstvenom i akademskom razvoju političke komunikacije, političkog marketinga i odnosa s javnošću u Hrvatskoj. Sve tri discipline spadaju u područje strateškog komuniciranja koje podrazumijeva svrhovito korištenje komunikacije kojom pojedinci, organizacije, institucije ili države nastoje ostvariti svoje st…
Identitet Hrvata i hrvatske države u govorima i porukama pape Ivana Pavla II
Starting from the concept of “external branding” of states and nations, the paper analyses the speeches and messages of Pope John Paul II dedicated to Croats and the Croatian state, spoken and published during his pontificate (1978–2005), in order to uncover how he perceived and presented the Croatian identity. The author believes that Pope John Paul II, thanks to his charisma and significant public impact, as well as extensive knowledge of the C…
Communication Strategies and Branding Attempts of Selected Countries Created upon the Disintegration of the Former Yugoslavia
This article analyzes the attempts of four countries created upon the disintegration of the former Yugoslavia – Croatia, Slovenia, Bosnia and Herzegovina and Serbia – to use communication as a tool for establishing themselves as distinct travel destinations and for creating attractive brands in the international political and economic markets. The paper focuses particularly on an analysis of the communication and promotion approaches, and concept…
Krizno komuniciranje u Hrvatskoj 2020
SAETAK U Hrvatskoj je 2020. godinu potpuno opravdano nazvati kriznom godinom. Osim pandemije bolesti COVID-19, s kojom se suoio cijeli svijet
Strateško komuniciranje u Hrvatskoj
Rad daje pregled doprinosa hrvatskih istraživača, prije svega znanstvenika i suradnika s Fakulteta političkih znanosti Sveučilišta u Zagrebu, znanstvenom i akademskom razvoju političke komunikacije, političkog marketinga i odnosa s javnošću u Hrvatskoj. Sve tri discipline spadaju u područje strateškog komuniciranja koje podrazumijeva svrhovito korištenje komunikacije kojom pojedinci, organizacije, institucije ili države nastoje ostvariti svoje st…
Comparing the Brand Value of Countries
Branding in international relations is no longer an added value, but a necessity. Countries that are trying to become globally recognizable and that are constantly developing their brand understand this very well. There is no single answer to the question of how strong a country is as a brand. That’s why tourists, consumers, the media and the public in general take different indexes of brand countries as relevant indicators. Regardless of the dif…
Philosophy (4 works) · Business (3 works) · Croatian (3 works) · Linguistics (3 works) · Political science (3 works) · Art (2 works) · Humanities (2 works) · Advertising (1 works) · Aesthetics (1 works) · Ancient history (1 works)