Mark Eisenegger
Biographic Data
| ID | 4168909 |
|---|---|
| NAME | Mark Eisenegger |
| GIVEN NAMES | Mark |
| FAMILY NAME | Eisenegger |
| SIGNATURE | EISENEGGER M |
| AFFILIATIONS | University of Zurich |
| ORCID | 0000-0002-4964-2528 |
| VERIFIED | Yes |
| TOTAL WORKS | 36 |
| TOTAL CITATIONS | 34 |
| AUTHOR COUNT | 31 |
| EDITOR COUNT | 5 |
| FIRST PUBLICATION YEAR | 1999 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 4 |
Religion(s) in Swiss newspapers: A longitudinal analysis of salience and topics from 1998 to 2022
Religion has long been a topic of interest in news coverage. However, research shows that its representation and prominence fluctuate with different thematic foci, often depending on perceived newsworthiness driven by real-world events. However, comprehensive longitudinal studies of religion(s) in news coverage remain scarce. Addressing this research gap, our study examined the coverage of religion and religious traditions in different types of n…
The Reputational Configuration and Dynamics of Christian Churches in Switzerland
This study examines how the reputation of Christian churches is configured, and which sociodemographic variables and experiences (personal or mediated) relate to it. It provides in‐depth insights into how the Swiss population evaluates Roman Catholic, Reformed Protestant, and Evangelical churches on the basis of various theories, such as organizational reputation, media, and social identity theories, embedded in a religious sociological context. …
Personalization of tech corporations: Examining personalized news and the media reputation of Google, Facebook, and Apple in Swiss news media
Tech corporations, such as Google, Facebook, and Apple, have increasingly become the focus of public media attention and are subject to public scrutiny due to their prominence and scandals. Often, the news media reports on the corporations’ chief executive officers and founders as representatives of the corporations to make complex company-related information comprehensible and gain more public attention. The personalization trend in the news med…
Tracking the Roots of Low News Usage on Smartphones – Do Individual Interests, Political Attitudes, and Media Consumption Habits Affect the Mobile News Use of Young Adults
While democratic opinion formation relies on citizens receiving vital information from the news, an increasing number of people consistently consume very little of it. To address this concern, we tracked the mobile news consumption of 382 young adults in Switzerland and combined it with survey data of the participants to determine the effect of topical interests, political attitudes, and media consumption habits on news usage. We found that inter…
Days, Schedules, and Attention: How Time Affects Mobile News Consumption Among Young Swiss People
News consumption is often treated as static behavior, yet situational and temporal factors play a significant role in shaping how individuals consume news throughout their daily lives. Mobile phones have become a driving force of dynamic news habits, especially among younger audiences. This study aims to bridge the gap between static perceptions of news consumption and the dynamic realities of daily mobile usage. To investigate this, we tracked n…
Medienstrukturen revisited. Ein Plädoyer für eine gesellschaftlich relevante kommunikationswissenschaftliche Grundlagenforschung
Medienstrukturen im Sinne von Medien als Organisationen, Institutionen und Systeme prägen das Handeln von Akteuren, doch werden auch Organisationen, Institutionen und Systeme durch Akteurshandeln aufrechterhalten oder verändert. Diese theoretische Prämisse weist die Medienstrukturforschung als ein zentrales Forschungsfeld der Kommunikationswissenschaft aus. Gerade in Zeiten radikaler medialer und gesellschaftlicher Veränderungen, die häufig mit B…
Misperceptions of Public Opinion During Crises: Evidence from the Covid-19 Pandemic
Norm Setting in Times of Crisis: A Time-Series Analysis of the Dynamics Between Media Reporting and Perceived Norms in the Context of the Covid-19 Vaccination Roll-Out
Social norms have great potential for mitigating crisis as people align their prevention behavior with the norms they perceive. However, there is insufficient knowledge of how normative perceptions are formed to exploit this potential. Drawing from agenda-setting theory, the present study examined norm-setting processes of media reporting on perceptions of vaccination norms during the COVID-19 pandemic. It combined data of a continuous content an…
Referendum Campaigns in the Digital Age: Towards (More) Comparative Analyses in Hybrid Media Systems
Referendum campaigns, which happen in many countries on the national or sub-national level, are highly important and special periods of political communication. Unlike elections, however, referendum campaigns are understudied phenomena. This thematic issue addresses patterns of referendum campaigns, which increasingly take place in digital and hybrid media environments, where political actors conduct campaigns through various channels, news media…
Mobile News Consumption and Its Relation to Young Adults’ Knowledge About and Participation in Referendums
The news media are among the most important sources of information about political events, such as referendums. For young adults, the smartphone has become the main device for accessing news. However, we know little about the factors influencing mobile news consumption and how this consumption is related to political knowledge and political participation. This study investigates the antecedents of young individuals’ smartphone news consumption an…
Sourcing practices of online news media in Switzerland during the war in Ukraine
Introduction In times of war, sourcing becomes a major challenge for journalists. Information is often unavailable because access is restricted or because reporting on the ground is prohibited, too dangerous, or even simply too costly for media having to work with limited resources. Which sources actually shape the news is a highly relevant question because news media still constitute the main channel of information for many citizens, especially …
Seeing the Whole Picture. Towards a Multi-perspective Approach to News Content Diversity based on Liberal and Deliberative Models of Democracy
By providing diverse news content, news media are key for a well-functioning public sphere. However, agreement on how to measure news content diversity is lacking. Research often refers to democratic theory as normative reference point, but different models of democracy understand news content diversity differently. Our study makes a unique, innovative contribution to this field: (1) We develop a methodological framework for measuring news conten…
Mindsets of conspiracy: A typology of affinities towards conspiracy myths in digital environments
In times of crisis, the spread of conspiracy myths increases since people seek answers to complex questions. Besides societal aspects, social media platforms, especially messenger services, have been identified as a positive driver for spreading conspiracy myths. Much research focused on whether right-wing populist attitudes correlate with belief in conspiracy myths resulting in inconsistent findings. We show that different anti-system attitudes …
Verschwörung als Ersatzreligion? Religiosität, Spiritualität und Verschwörungsaffinität in Zeiten gesellschaftlicher Krisen
Change in News Access, Change in Expectations? How Young Social Media Users in Switzerland Evaluate the Functions and Quality of News
Online media environments have changed the way young people access news. Despite much research on the topic, the expectations of journalistic news by young adults who have turned their back on traditional news media remain unclear. We use a novel multimethod qualitative online study design to investigate the perceived quality, functions, and expectations toward journalistic news of young adults in Switzerland who use social media as their main so…
Wandel der Kommunikation in der digitalen Gesellschaft: Einführung in das Special Issue zur Dach 21-Dreiländertagung für Kommunikationswissenschaft
Dass die Kommunikationswissenschaft einem kontinuierlichen Wandel unterworfen ist, unterscheidet sie nicht von anderen sozialwissen-schaftlichen Disziplinen. Das liegt nicht zuletzt daran, dass die großen Triebfedern hinter den Wandlungsprozessen überall die gleichen sind. Gesellschaftliche Megatrends wie Globalisierung, Individualisierung und Digitalisierung beeinflussen Politikwissenschaft oder Soziologie genauso wie die Kommunikationswissensch…
Digitaler Strukturwandel der Öffentlichkeit: Historische Verortung, Modelle und Konsequenzen
Public Sphere in Crisis Mode: How the Covid-19 Pandemic Influenced Public Discourse and User Behaviour in the Swiss Twitter-sphere
In modern democracies, large societal crises like the COVID-19 pandemic are accompanied by intensified public discourse about which policies and strategies are adequate to fight the crisis. In such times, the public sphere switches to crisis mode with fundamentally different communicative dynamics compared to routinised periods. Data from social media platforms like Twitter offers new possibilities to study such dynamics. However, comprehensive s…
Defining and Measuring News Media Quality: Comparing the Content Perspective and the Audience Perspective
High-quality news is important, not only for its own sake but also for its political implications. However, defining, operationalizing, and measuring news media quality is difficult, because evaluative criteria depend upon beliefs about the ideal society, which are inherently contested. This conceptual and methodological paper outlines important considerations for defining news media quality before developing and applying a multimethod approach t…
Transnational News Sharing on Social Media: Measuring and Analysing Twitter News Media Repertoires of Domestic and Foreign Audience Communities
In digitized media environments, users can access news from all over the world. The internationalization of news consumption is intensified by social media like Twitter, as users share news from different countries. In our study, we combine the two strands of research about media repertoires as well as transnational news consumption. Switzerland is a compelling case with regard to transnational news consumption as media outlets in the three offic…
Measuring Media Content Concentration at a Large Scale Using Automated Text Comparisons
The structural crisis of the news media and the according lack of resources for journalism has led to several types of concentration in most Western media markets. Not only is concentration of news media ownership increasing, but there is also more editorial cooperation between and within media companies and more reliance on external sources for content, such as from news agencies. Editorial cooperation and external source reliance have led to co…
Mapping and Explaining Media Quality: Insights from Switzerland’s Multilingual Media System
In this article, we analyse how various macro- and meso-level factors influence news media’s provision of hard news, an important element of media quality. The research draws on a content analysis of more than 100,000 news items between 2015 and 2019 from 53 print, radio, TV, and online news outlets in Switzerland, a small state with three linguistically segmented media markets, each of which is partially influenced by a large neighbouring countr…
Intimisierung des Öffentlichen: Zur multiplen Privatisierung des Öffentlichen in der digitalen Ära
Wandel der Öffentlichkeit und der Gesellschaft: Gedenkschrift für Kurt Imhof
News Coverage about Direct-Democratic Campaigns in a Period of Structural Crisis
This article examines whether money talks in political campaign coverage. Analyzing news coverage about twenty-nine recent direct-democratic campaigns in Switzerland, it shows that votes involving expensive campaigns and populist proposals—and ideally both—correlate with high media attention. This favors especially Switzerland's largest party with the most resources, the right-wing populist Swiss People's Party (SVP). A case study of one vote on …
Measuring Media Content Concentration at a Large Scale Using Automated Text Comparisons
The structural crisis of the news media and the according lack of resources for journalism has led to several types of concentration in most Western media markets. Not only is concentration of news media ownership increasing, but there is also more editorial cooperation between and within media companies and more reliance on external sources for content, such as from news agencies. Editorial cooperation and external source reliance have led to co…
Change in News Access, Change in Expectations? How Young Social Media Users in Switzerland Evaluate the Functions and Quality of News
Online media environments have changed the way young people access news. Despite much research on the topic, the expectations of journalistic news by young adults who have turned their back on traditional news media remain unclear. We use a novel multimethod qualitative online study design to investigate the perceived quality, functions, and expectations toward journalistic news of young adults in Switzerland who use social media as their main so…
Defining and Measuring News Media Quality: Comparing the Content Perspective and the Audience Perspective
High-quality news is important, not only for its own sake but also for its political implications. However, defining, operationalizing, and measuring news media quality is difficult, because evaluative criteria depend upon beliefs about the ideal society, which are inherently contested. This conceptual and methodological paper outlines important considerations for defining news media quality before developing and applying a multimethod approach t…
Mapping and Explaining Media Quality: Insights from Switzerland’s Multilingual Media System
In this article, we analyse how various macro- and meso-level factors influence news media’s provision of hard news, an important element of media quality. The research draws on a content analysis of more than 100,000 news items between 2015 and 2019 from 53 print, radio, TV, and online news outlets in Switzerland, a small state with three linguistically segmented media markets, each of which is partially influenced by a large neighbouring countr…
Seeing the Whole Picture. Towards a Multi-perspective Approach to News Content Diversity based on Liberal and Deliberative Models of Democracy
By providing diverse news content, news media are key for a well-functioning public sphere. However, agreement on how to measure news content diversity is lacking. Research often refers to democratic theory as normative reference point, but different models of democracy understand news content diversity differently. Our study makes a unique, innovative contribution to this field: (1) We develop a methodological framework for measuring news conten…
Verschwörung als Ersatzreligion? Religiosität, Spiritualität und Verschwörungsaffinität in Zeiten gesellschaftlicher Krisen
Sourcing practices of online news media in Switzerland during the war in Ukraine
Introduction In times of war, sourcing becomes a major challenge for journalists. Information is often unavailable because access is restricted or because reporting on the ground is prohibited, too dangerous, or even simply too costly for media having to work with limited resources. Which sources actually shape the news is a highly relevant question because news media still constitute the main channel of information for many citizens, especially …
Politische Öffentlichkeit als Inszenierung: Resonanz von „Events“ in den Medien
Dieser Aufsatz konzentriert sich auf das Phänomen, daß politische Akteure in steigendem Maße versuchen, den Selektions- und Darstellungslogiken der Medien durch Event-Inszenierungen im öffentlichen Raum zu entsprechen. Event-Produktion wird damit zu einem zentralen Mittel im Kampf um Aufmerksamkeit, dem knappsten Gut moderner Gesellschaften. Auf der Basis der Berichterstattung in deutschschweizer Leitmedien in den Jahren 1996 und 1997 werden die …
Kommunikationsereignisse oder Issues — die Elementarteilchen sozialwissenschaftlicher Öffentlichkeitsforschung
Die kommunikationstheoretische Wende der Sozialwissenschaften hat die Öffentlichkeit und die Massenmedien als deren Kernbereich ins Zentrum der empirischen Sozialforschung gerückt. Die Analyse dessen, was die Öffentlichkeit einer Gesellschaft ausmacht, so lautet nunmehr das „Ei des Kolumbus“, klärt uns über eben diese Gesellschaft — vergangene wie gegenwärtige — auf Die Öffentlichkeit dient als Referenzrahmen für jene Dinge, die als bekannt vorau…
Reputationskonstitution in der Mediengesellschaft
Der Begriff der „Mediengesellschaft“ rekurriert auf die Beobachtung eines ausdifferenzierten, eigenlogischen Mediensystems, dem die Potenz zugeschrieben wird, die Gesamtgesellschaft wie die Teilsysteme der Gesellschaft fundamentalen Wandlungs- und Anpassungsprozessen zu unterziehen (Marcinkowski, 1993). Demzufolge erfordert der Nachweis einer „Mediengesellschaft“ Medialisierungsindikatoren, die indizieren, dass sich zentrale soziale Teilbereiche …
Reputation in der Mediengesellschaft
Der Autor untersucht die deutlich gewachsene Verletzlichkeit der Reputation ökonomischer Organisationen. Die Ursachen werden soziologisch begründet, der Begriff der Reputation wird kommunikationswissenschaftlich hergeleitet und die Logik des Reputationsaufbaus und -verlusts in modernen Mediengesellschaften wird auf der Basis empirischer Untersuchungen beschrieben. Mit dem Issues Monitoring stellt der Autor zudem ein praxiserprobtes Verfahren vor,…
Reputation in der Mediengesellschaft: Konstitution - Issues Monitoring - Issues Management
Reputation in der Mediengesellschaft: Konstitution - Issues Monitoring - Issues Management
Personalisierung der Organisationskommunikation: Theoretische Zugänge, Empirie und Praxis
Personalisierung der Organisationskommunikation
Sowohl in der Kommunikation "über" als auch in der Kommunikation 'von' Organisationen ist Personalisierung im Trend. Die Massenmedien geben den anonymen Organisationsgebilden ein Gesicht und feiern oder brandmarken die Führungseliten als "Stars" oder als "Versager". Aber auch im Kommunikationsmanagement der Organisationen gehören Personalisierungsstrategien längst zum etablierten Muster im Wettbewerb um Aufmerksamkeit und Publikumsgunst. Dieses B…
Personalisierung der Organisationskommunikation: Theoretische Zuga nge, Empirie und Praxis
Eine Phänomenologie der Personalisierung
Die Systemtheorie als das dominierende Paradigma der letzten Jahrzehnte ist wesentlich dafür verantwortlich, dass die Personalisierungsthematik lange Zeit durch das Raster sozialwissenschaftlicher Reflexion fiel. In systemtheoretischer Optik verschwand die Person hinter der Rolle oder wurde in die Umwelt sozialer Systeme verbannt und galt somit nur noch als nachrangige Größe. Da die Personalisierungsforschung somit erst langsam beginnt, aus den K…
News Coverage about Direct-Democratic Campaigns in a Period of Structural Crisis
This article examines whether money talks in political campaign coverage. Analyzing news coverage about twenty-nine recent direct-democratic campaigns in Switzerland, it shows that votes involving expensive campaigns and populist proposals—and ideally both—correlate with high media attention. This favors especially Switzerland's largest party with the most resources, the right-wing populist Swiss People's Party (SVP). A case study of one vote on …
The influence of national societal contexts on the media reputation of multinational corporations: A comparison between Switzerland and the US
Intimisierung des Öffentlichen: Zur multiplen Privatisierung des Öffentlichen in der digitalen Ära
Wandel der Öffentlichkeit und der Gesellschaft: Gedenkschrift für Kurt Imhof
Transnational News Sharing on Social Media: Measuring and Analysing Twitter News Media Repertoires of Domestic and Foreign Audience Communities
In digitized media environments, users can access news from all over the world. The internationalization of news consumption is intensified by social media like Twitter, as users share news from different countries. In our study, we combine the two strands of research about media repertoires as well as transnational news consumption. Switzerland is a compelling case with regard to transnational news consumption as media outlets in the three offic…
Measuring Media Content Concentration at a Large Scale Using Automated Text Comparisons
The structural crisis of the news media and the according lack of resources for journalism has led to several types of concentration in most Western media markets. Not only is concentration of news media ownership increasing, but there is also more editorial cooperation between and within media companies and more reliance on external sources for content, such as from news agencies. Editorial cooperation and external source reliance have led to co…
Mapping and Explaining Media Quality: Insights from Switzerland’s Multilingual Media System
In this article, we analyse how various macro- and meso-level factors influence news media’s provision of hard news, an important element of media quality. The research draws on a content analysis of more than 100,000 news items between 2015 and 2019 from 53 print, radio, TV, and online news outlets in Switzerland, a small state with three linguistically segmented media markets, each of which is partially influenced by a large neighbouring countr…
Digitaler Strukturwandel der Öffentlichkeit: Historische Verortung, Modelle und Konsequenzen
Public Sphere in Crisis Mode: How the Covid-19 Pandemic Influenced Public Discourse and User Behaviour in the Swiss Twitter-sphere
In modern democracies, large societal crises like the COVID-19 pandemic are accompanied by intensified public discourse about which policies and strategies are adequate to fight the crisis. In such times, the public sphere switches to crisis mode with fundamentally different communicative dynamics compared to routinised periods. Data from social media platforms like Twitter offers new possibilities to study such dynamics. However, comprehensive s…
Defining and Measuring News Media Quality: Comparing the Content Perspective and the Audience Perspective
High-quality news is important, not only for its own sake but also for its political implications. However, defining, operationalizing, and measuring news media quality is difficult, because evaluative criteria depend upon beliefs about the ideal society, which are inherently contested. This conceptual and methodological paper outlines important considerations for defining news media quality before developing and applying a multimethod approach t…
Mindsets of conspiracy: A typology of affinities towards conspiracy myths in digital environments
In times of crisis, the spread of conspiracy myths increases since people seek answers to complex questions. Besides societal aspects, social media platforms, especially messenger services, have been identified as a positive driver for spreading conspiracy myths. Much research focused on whether right-wing populist attitudes correlate with belief in conspiracy myths resulting in inconsistent findings. We show that different anti-system attitudes …
Verschwörung als Ersatzreligion? Religiosität, Spiritualität und Verschwörungsaffinität in Zeiten gesellschaftlicher Krisen
Change in News Access, Change in Expectations? How Young Social Media Users in Switzerland Evaluate the Functions and Quality of News
Online media environments have changed the way young people access news. Despite much research on the topic, the expectations of journalistic news by young adults who have turned their back on traditional news media remain unclear. We use a novel multimethod qualitative online study design to investigate the perceived quality, functions, and expectations toward journalistic news of young adults in Switzerland who use social media as their main so…
Wandel der Kommunikation in der digitalen Gesellschaft: Einführung in das Special Issue zur Dach 21-Dreiländertagung für Kommunikationswissenschaft
Dass die Kommunikationswissenschaft einem kontinuierlichen Wandel unterworfen ist, unterscheidet sie nicht von anderen sozialwissen-schaftlichen Disziplinen. Das liegt nicht zuletzt daran, dass die großen Triebfedern hinter den Wandlungsprozessen überall die gleichen sind. Gesellschaftliche Megatrends wie Globalisierung, Individualisierung und Digitalisierung beeinflussen Politikwissenschaft oder Soziologie genauso wie die Kommunikationswissensch…
Referendum Campaigns in the Digital Age: Towards (More) Comparative Analyses in Hybrid Media Systems
Referendum campaigns, which happen in many countries on the national or sub-national level, are highly important and special periods of political communication. Unlike elections, however, referendum campaigns are understudied phenomena. This thematic issue addresses patterns of referendum campaigns, which increasingly take place in digital and hybrid media environments, where political actors conduct campaigns through various channels, news media…
Political science (28 works) · Media Studies and Communication (16 works) · Social Media and Politics (15 works) · Sociology (15 works) · Public relations (11 works) · Law (10 works) · Public Relations and Crisis Communication (10 works) · News media (9 works) · Philosophy (9 works) · Politics (9 works)