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Sabrina Heike Kessler

Biographic Data

ID4168924
NAMESabrina Heike Kessler
GIVEN NAMESSabrina Heike
FAMILY NAMEKessler
SIGNATUREKESSLER S H
AFFILIATIONSUniversity of Zurich
ORCID0000-0003-1858-7041
VERIFIEDYes
TOTAL WORKS13
TOTAL CITATIONS10
WORKS AS AUTHOR13
WORKS AS EDITOR0
FIRST PUBLICATION YEAR2015
LATEST PUBLICATION YEAR2025
H-INDEX2
  • Students and ChatGPT

    Open Access•Sabrina Heike Kessler•ARTICLE•Studies in Communication Sciences•2025

    The widespread adoption of generative Artificial Intelligence (AI) tools like ChatGPT in higher education has sparked global debate about their impact on student learning. While ChatGPT’s potential to enhance academic performance is recognized, concerns remain about overreliance and ethical risks. This report presents insights into how students at the University of Zurich (UZH) use and experience ChatGPT in academic contexts. Drawing on data from…

  • Misinformation on social media

    Open Access•Sabrina Heike Kessler•ARTICLE•Studies in Communication and Media•2025

    In the era of COVID-19 and the Ukraine war, the proliferation of misinformation on social media raises concerns for both individuals and society. This study delves into its reception and effects on attitudes, with a focus on individual verification processes through independent online information search. Drawing on a multimethod laboratory experiment involving 86 participants, the study addresses two key questions. First, it examines differences …

  • Unveiling misinformation on YouTube

    Open Access•Edda Humprecht, Sabrina Heike Kessler•ARTICLE•Frontiers in Communication•2024

    Social media platforms like YouTube can exacerbate the challenge of ensuring public adherence to health advisories during crises such as the COVID-19 pandemic, primarily due to the spread of misinformation. This study delves into the propagation of antivaccination sentiment on YouTube in Switzerland, examining how different forms of misinformation contribute to this phenomenon. Through content analysis of 450 German- and French-language YouTube v…

  • Steckbrief «Doca – Database of Variables for Content Analysis». Zur Relevanz, Zielstellung, Inhalt und Partizipationsmöglichkeiten der Datenbank für Operationalisierungen der standardisierten Inhaltsa…

    Open Access•Franziska Oehmer, Sabrina Heike Kessler et al.•ARTICLE•Studies in Communication Sciences•2023

    Die Open Access Database of Variables for Content Analysis DOCA sammelt, systematisiert und evaluiert Operationalisierungen für die standardisierte manuelle und automatisierte Inhaltsanalyse in der Kommunikationswissenschaft. DOCA soll Forschenden das Finden von geeigneten und etablierten bzw. getesteten Operationalisierungen (sowie den gesamten Codebüchern) für die standardisierte Inhaltsanalyse erleichtern. Für die kommunikationswissenschaftlic…

  • Mapping mental models of science communication

    Open Access•Sabrina Heike Kessler, Mike S Schäfer et al.•ARTICLE•Public Understanding of Science•2022

    The mental models that individual scholars have of science communication – how it works, what it is supposed to achieve and so on – shape the way these academics actually communicate to the public. But these mental models, and their prevalence among scholars, have rarely been analysed. Drawing on a large-scale, representative web survey of academics at universities in Germany, Austria and Switzerland ( n = 15,778) from 2020, we identify three men…

  • Genome-edited versus genetically-modified tomatoes

    Open Access•Angela Bearth, Gülbanu Kaptan et al.•ARTICLE•Agriculture and Human Values•2022•References: 3

    Biotechnology might contribute to solving food safety and security challenges. However, gene technology has been under public scrutiny, linked to the framing of the media and public discourse. The study aims to investigate people’s perceptions and acceptance of food biotechnology with focus on transgenic genetic modification versus genome editing. An online experiment was conducted with participants from the United Kingdom ( n = 490) and Switzerl…

  • Effects of News Factors on Users’ News Attention and Selective Exposure on a News Aggregator Website

    Open Access•Ines Engelmann, Simon M Luebke et al.•ARTICLE•Journalism Studies•2021•Cited by: 3•References: 11

    Do journalistic relevance criteria still matter in digital news environments where news is selected and aggregated by algorithms? This article investigates how news factors (e.g., conflict, power elite) influence users’ news attention and selective exposure on the news aggregator website Google News. Alongside direct effects, the study also examines indirect effects of news factors on users’ news selection processes via media cues of news items o…

  • Science communication research in the German-speaking countries

    Open Access•Sabrina Heike Kessler, Birte Fähnrich et al.•ARTICLE•Studies in Communication Sciences•2020

    The study examines the state of science communication research in the German-speaking countries. Based on a standardized content analysis of all extended abstracts submitted to the annual conferences of the German Communication Association’s science communication division from 2014 to 2018 (N = 141), it describes the respective scholarly community, its research foci and objects. The results indicate that science communication has developed toward…

  • Eyeing CRISPR on Wikipedia

    Sabrina Heike Kessler, Niels G Mede et al.•ARTICLE•Environmental Communication•2020

    CRISPR/Cas-based genome editing is a monumental leap in genetic engineering with considerable societal implications – but it is a complex procedure that is difficult to understand for non-scientists. Wikipedia has been shown to be an important source of information about scientific topics. But research on search, selection, and reception processes on Wikipedia is scarce. By means of eye tracking and survey data, this study investigates how users …

  • Learning From Science News via Interactive and Animated Data Visualizations

    Open Access•Esther Greussing, Sabrina Heike Kessler et al.•ARTICLE•Science Communication•2020•Cited by: 1•References: 6

    Relying on a multimethod approach with eye tracking, cued retrospective reporting, and a memory test, this experimental study ( N = 45) shows how individuals engage with static, interactive, and interactive-animated data visualizations embedded in online science news. The results suggest that interactivity and animation engage participants most strongly: The second part of the news article is fixated the longest by participants exposed to the int…

  • Eyes on the frame

    Open Access•Sabrina Heike Kessler, Lars Guenther•ARTICLE•Internet Research•2017•Cited by: 5•References: 13

    Purpose Using the internet parallel to or after television (TV) consumption changes the way people receive news. The way information is framed by the media has been found to influence the behavior of news recipients. The purpose of this paper is to hypothesize that the exposure to TV media frames would affect a lay audience’s online information-seeking behavior. Design/methodology/approach In an experiment combining eye tracking and content analy…

  • Frames of scientific evidence

    Open Access•Georg Ruhrmann, Lars Guenther et al.•ARTICLE•Public Understanding of Science•2015

    For laypeople, media coverage of science on television is a gateway to scientific issues. Defining scientific evidence is central to the field of science, but there are still questions if news coverage of science represents scientific research findings as certain or uncertain. The framing approach is a suitable framework to classify different media representations; it is applied here to investigate the frames of scientific evidence in film clips …

  • On- oder Off-Sprecher

    Open Access•Sabrina Heike Kessler, Lars Guenther•ARTICLE•Studies in Communication and Media•2015•Cited by: 1•References: 6

    Fr Rezipienten ist die Glaubwrdigkeit von Quellen fr die Einschtzung medial vermittelter wissenschaftlicher Erkenntnisse besonders wichtig. Neben sichtbaren Akteuren ist der Off-Sprecher eine der typischen Informationsquellen in TV-Wissenschaftsmagazinen. Er stellt ebenfalls argumentativ Evidenz fr wissenschaftliche Erkenntnisse bereit. Vom Journalisten knnen die Argumentationen der Quellen sowohl einseitig als auch kontrovers dargestellt werden.…

  • Eyes on the frame

    Open Access•Sabrina Heike Kessler, Lars Guenther•ARTICLE•Internet Research•2017•Cited by: 5•References: 13

    Purpose Using the internet parallel to or after television (TV) consumption changes the way people receive news. The way information is framed by the media has been found to influence the behavior of news recipients. The purpose of this paper is to hypothesize that the exposure to TV media frames would affect a lay audience’s online information-seeking behavior. Design/methodology/approach In an experiment combining eye tracking and content analy…

  • Effects of News Factors on Users’ News Attention and Selective Exposure on a News Aggregator Website

    Open Access•Ines Engelmann, Simon M Luebke et al.•ARTICLE•Journalism Studies•2021•Cited by: 3•References: 11

    Do journalistic relevance criteria still matter in digital news environments where news is selected and aggregated by algorithms? This article investigates how news factors (e.g., conflict, power elite) influence users’ news attention and selective exposure on the news aggregator website Google News. Alongside direct effects, the study also examines indirect effects of news factors on users’ news selection processes via media cues of news items o…

  • Learning From Science News via Interactive and Animated Data Visualizations

    Open Access•Esther Greussing, Sabrina Heike Kessler et al.•ARTICLE•Science Communication•2020•Cited by: 1•References: 6

    Relying on a multimethod approach with eye tracking, cued retrospective reporting, and a memory test, this experimental study ( N = 45) shows how individuals engage with static, interactive, and interactive-animated data visualizations embedded in online science news. The results suggest that interactivity and animation engage participants most strongly: The second part of the news article is fixated the longest by participants exposed to the int…

  • On- oder Off-Sprecher

    Open Access•Sabrina Heike Kessler, Lars Guenther•ARTICLE•Studies in Communication and Media•2015•Cited by: 1•References: 6

    Fr Rezipienten ist die Glaubwrdigkeit von Quellen fr die Einschtzung medial vermittelter wissenschaftlicher Erkenntnisse besonders wichtig. Neben sichtbaren Akteuren ist der Off-Sprecher eine der typischen Informationsquellen in TV-Wissenschaftsmagazinen. Er stellt ebenfalls argumentativ Evidenz fr wissenschaftliche Erkenntnisse bereit. Vom Journalisten knnen die Argumentationen der Quellen sowohl einseitig als auch kontrovers dargestellt werden.…

  • Frames of scientific evidence

    Open Access•Georg Ruhrmann, Lars Guenther et al.•ARTICLE•Public Understanding of Science•2015

    For laypeople, media coverage of science on television is a gateway to scientific issues. Defining scientific evidence is central to the field of science, but there are still questions if news coverage of science represents scientific research findings as certain or uncertain. The framing approach is a suitable framework to classify different media representations; it is applied here to investigate the frames of scientific evidence in film clips …

  • On- oder Off-Sprecher

    Open Access•Sabrina Heike Kessler, Lars Guenther•ARTICLE•Studies in Communication and Media•2015•Cited by: 1•References: 6

    Fr Rezipienten ist die Glaubwrdigkeit von Quellen fr die Einschtzung medial vermittelter wissenschaftlicher Erkenntnisse besonders wichtig. Neben sichtbaren Akteuren ist der Off-Sprecher eine der typischen Informationsquellen in TV-Wissenschaftsmagazinen. Er stellt ebenfalls argumentativ Evidenz fr wissenschaftliche Erkenntnisse bereit. Vom Journalisten knnen die Argumentationen der Quellen sowohl einseitig als auch kontrovers dargestellt werden.…

  • Eyes on the frame

    Open Access•Sabrina Heike Kessler, Lars Guenther•ARTICLE•Internet Research•2017•Cited by: 5•References: 13

    Purpose Using the internet parallel to or after television (TV) consumption changes the way people receive news. The way information is framed by the media has been found to influence the behavior of news recipients. The purpose of this paper is to hypothesize that the exposure to TV media frames would affect a lay audience’s online information-seeking behavior. Design/methodology/approach In an experiment combining eye tracking and content analy…

  • Science communication research in the German-speaking countries

    Open Access•Sabrina Heike Kessler, Birte Fähnrich et al.•ARTICLE•Studies in Communication Sciences•2020

    The study examines the state of science communication research in the German-speaking countries. Based on a standardized content analysis of all extended abstracts submitted to the annual conferences of the German Communication Association’s science communication division from 2014 to 2018 (N = 141), it describes the respective scholarly community, its research foci and objects. The results indicate that science communication has developed toward…

  • Eyeing CRISPR on Wikipedia

    Sabrina Heike Kessler, Niels G Mede et al.•ARTICLE•Environmental Communication•2020

    CRISPR/Cas-based genome editing is a monumental leap in genetic engineering with considerable societal implications – but it is a complex procedure that is difficult to understand for non-scientists. Wikipedia has been shown to be an important source of information about scientific topics. But research on search, selection, and reception processes on Wikipedia is scarce. By means of eye tracking and survey data, this study investigates how users …

  • Learning From Science News via Interactive and Animated Data Visualizations

    Open Access•Esther Greussing, Sabrina Heike Kessler et al.•ARTICLE•Science Communication•2020•Cited by: 1•References: 6

    Relying on a multimethod approach with eye tracking, cued retrospective reporting, and a memory test, this experimental study ( N = 45) shows how individuals engage with static, interactive, and interactive-animated data visualizations embedded in online science news. The results suggest that interactivity and animation engage participants most strongly: The second part of the news article is fixated the longest by participants exposed to the int…

  • Effects of News Factors on Users’ News Attention and Selective Exposure on a News Aggregator Website

    Open Access•Ines Engelmann, Simon M Luebke et al.•ARTICLE•Journalism Studies•2021•Cited by: 3•References: 11

    Do journalistic relevance criteria still matter in digital news environments where news is selected and aggregated by algorithms? This article investigates how news factors (e.g., conflict, power elite) influence users’ news attention and selective exposure on the news aggregator website Google News. Alongside direct effects, the study also examines indirect effects of news factors on users’ news selection processes via media cues of news items o…

  • Mapping mental models of science communication

    Open Access•Sabrina Heike Kessler, Mike S Schäfer et al.•ARTICLE•Public Understanding of Science•2022

    The mental models that individual scholars have of science communication – how it works, what it is supposed to achieve and so on – shape the way these academics actually communicate to the public. But these mental models, and their prevalence among scholars, have rarely been analysed. Drawing on a large-scale, representative web survey of academics at universities in Germany, Austria and Switzerland ( n = 15,778) from 2020, we identify three men…

  • Genome-edited versus genetically-modified tomatoes

    Open Access•Angela Bearth, Gülbanu Kaptan et al.•ARTICLE•Agriculture and Human Values•2022•References: 3

    Biotechnology might contribute to solving food safety and security challenges. However, gene technology has been under public scrutiny, linked to the framing of the media and public discourse. The study aims to investigate people’s perceptions and acceptance of food biotechnology with focus on transgenic genetic modification versus genome editing. An online experiment was conducted with participants from the United Kingdom ( n = 490) and Switzerl…

  • Steckbrief «Doca – Database of Variables for Content Analysis». Zur Relevanz, Zielstellung, Inhalt und Partizipationsmöglichkeiten der Datenbank für Operationalisierungen der standardisierten Inhaltsa…

    Open Access•Franziska Oehmer, Sabrina Heike Kessler et al.•ARTICLE•Studies in Communication Sciences•2023

    Die Open Access Database of Variables for Content Analysis DOCA sammelt, systematisiert und evaluiert Operationalisierungen für die standardisierte manuelle und automatisierte Inhaltsanalyse in der Kommunikationswissenschaft. DOCA soll Forschenden das Finden von geeigneten und etablierten bzw. getesteten Operationalisierungen (sowie den gesamten Codebüchern) für die standardisierte Inhaltsanalyse erleichtern. Für die kommunikationswissenschaftlic…

  • Unveiling misinformation on YouTube

    Open Access•Edda Humprecht, Sabrina Heike Kessler•ARTICLE•Frontiers in Communication•2024

    Social media platforms like YouTube can exacerbate the challenge of ensuring public adherence to health advisories during crises such as the COVID-19 pandemic, primarily due to the spread of misinformation. This study delves into the propagation of antivaccination sentiment on YouTube in Switzerland, examining how different forms of misinformation contribute to this phenomenon. Through content analysis of 450 German- and French-language YouTube v…

  • Students and ChatGPT

    Open Access•Sabrina Heike Kessler•ARTICLE•Studies in Communication Sciences•2025

    The widespread adoption of generative Artificial Intelligence (AI) tools like ChatGPT in higher education has sparked global debate about their impact on student learning. While ChatGPT’s potential to enhance academic performance is recognized, concerns remain about overreliance and ethical risks. This report presents insights into how students at the University of Zurich (UZH) use and experience ChatGPT in academic contexts. Drawing on data from…

  • Misinformation on social media

    Open Access•Sabrina Heike Kessler•ARTICLE•Studies in Communication and Media•2025

    In the era of COVID-19 and the Ukraine war, the proliferation of misinformation on social media raises concerns for both individuals and society. This study delves into its reception and effects on attitudes, with a focus on individual verification processes through independent online information search. Drawing on a multimethod laboratory experiment involving 86 participants, the study addresses two key questions. First, it examines differences …

Psychology (8 works) · Computer Science (7 works) · Political science (6 works) · Misinformation and Its Impacts (5 works) · Climate Change Communication and Perception (4 works) · Media Studies and Communication (4 works) · Sociology (4 works) · World Wide Web (4 works) · Artificial Intelligence (3 works) · Business (3 works)

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