Alexander Buhmann
Biographic Data
| ID | 4168971 |
|---|---|
| NAME | Alexander Buhmann |
| GIVEN NAMES | Alexander |
| FAMILY NAME | Buhmann |
| SIGNATURE | BUHMANN A |
| AFFILIATIONS | BI Norwegian Business School |
| ORCID | 0000-0001-8077-496X |
| VERIFIED | Yes |
| TOTAL WORKS | 15 |
| TOTAL CITATIONS | 41 |
| AUTHOR COUNT | 15 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2014 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 3 |
“We're right in the foothills”
Purpose The adoption of artificial intelligence (AI) is among the most pressing topics in contemporary corporate communication research. However, there are, so far, little empirical studies on how AI is actually implemented and how it is changing professional communication practice. Design/methodology/approach We apply the perspective of sociotechnical systems theory to explore current AI use and application in large corporate communication depar…
Nordic Perspectives on Strategic Communication
Over the past two decades, the Nordic countries have attracted attention, for instance, due to their high rankings in surveys of happiness and a range of other economic and social indicators. This special issue investigates how strategic communication is theorized and practiced within this regional context, focusing on the distinctive conditions that shape both conceptual frameworks and professional approaches. In this introduction, we first ask …
Excellence through learning
Purpose Chief communication officers (CCOs) face increasingly complex challenges due to dynamic developments in the technological, sociopolitical and economic spheres. Consequently, they are forced to continuously develop their competencies to innovate at a high speed, future-proof their teams and create communication excellence. While learning on the leadership level is well-studied from a management perspective, little is known about how CCOs p…
Unpacking Joint Attributions of Cities and Nation States as Actors in Global Affairs
Public diplomacy efforts of nation states and cities within these states inevitably develop alongside another, giving rise to joint attributions regarding these entities as actors in global affairs, though also potentially intensifying perceptions of their independent and even contradictory roles in international diplomacy. Variations in attributions of cities and states as more or less conjoint actors can be expected to affect both the visibilit…
On track to biopower? Toward a conceptual framework for user compliance in digital self-tracking
Digital self-tracking technologies, such as mobile applications and wearables have become commonplace, mediating users’ fitness and health management efforts by providing performance recommendations. While digital self-tracking technologies have been welcomed by some as useful tools in users’ pursuit of healthier and happier lives, they have also drawn criticisms, especially regarding body surveillance and control stemming from their embedded per…
Professionals, purpose-seekers, and passers-through
Digital microwork consists of remote and highly decontextualized labor that is increasingly governed by algorithms. The anonymity and granularity of such work is likely to cause alienation among workers. To date, we know little about how workers reconcile such potential feelings of alienation with their simultaneous commitment to the platform. Based on a longitudinal survey of 460 workers on a large microworking platform and a combination of quan…
Towards a deliberative framework for responsible innovation in artificial intelligence
The rapid innovation in artificial intelligence (AI) is raising concerns regarding human autonomy, agency, fairness, and justice. While responsible stewardship of innovation calls for public engagement, inclusiveness, and informed discourse, AI seemingly challenges such informed discourse by way of its opacity (poor transparency, explainability, and accountability). We apply a deliberative approach to propose a framework for responsible innovatio…
Muzzling social media
Many organizations struggle to meaningfully engage with their stakeholders on political, societal and environmental topics via social media. Often such discourses unravel into splintered and negative conversations, raising the question whether organizations can and should exercise some level of control and ‘steering’ in these conversations and, if so, how stakeholders would react to such ‘top down’ moderation. Existing studies lack empirical insi…
Drivers and barriers in public diplomacy evaluation
While the need for evaluation has become increasingly emphasized within the global public diplomacy community, recent research suggests the state of the practice is grim. However, the few writings that exist on evaluation practices in public diplomacy are anecdotal and focus mainly on obstacles to enacting evaluation behavior. Little is known about evaluation-related perceptions, motivations, and attitudes of public diplomacy practitioners themse…
Evolution of a field
In this paper, we present the evolution of Swiss Media and Communication Studies over the last decade by summarizing the main results from a project funded by the Swiss University Conference (2008–2017). We give an overall picture of the growth in the field (in terms of student numbers, resources and activities), look at diversity in terms of topics (two clusters are identified and presented with respect to various indicators), present changes at…
Measuring Country Image
Measuring Country Image
The constitution and effects of country images
Dimensions of diversity
In this study we empirically map the field of media and communication studies (MCS) by focusing on relationships between cognitive dimensions (such as research topics and approaches) on the one hand and material dimensions (such as funding and institutionalization) on the other. Our analysis, which focuses on the field of MCS in Switzerland, identifies two clusters of research institutions representing distinct strands of research in the field. R…
The 4D Model of the country image
This conceptual article proposes a new integrative model of the country image by drawing on advances from the fields of business studies, social psychology, political science, and communication science. To interrelate different approaches, a communication management perspective is applied, providing a basic terminological framework systemizing the central constructs of country image, country reputation, country brand, and country identity. On thi…
Towards a deliberative framework for responsible innovation in artificial intelligence
The rapid innovation in artificial intelligence (AI) is raising concerns regarding human autonomy, agency, fairness, and justice. While responsible stewardship of innovation calls for public engagement, inclusiveness, and informed discourse, AI seemingly challenges such informed discourse by way of its opacity (poor transparency, explainability, and accountability). We apply a deliberative approach to propose a framework for responsible innovatio…
The 4D Model of the country image
This conceptual article proposes a new integrative model of the country image by drawing on advances from the fields of business studies, social psychology, political science, and communication science. To interrelate different approaches, a communication management perspective is applied, providing a basic terminological framework systemizing the central constructs of country image, country reputation, country brand, and country identity. On thi…
Professionals, purpose-seekers, and passers-through
Digital microwork consists of remote and highly decontextualized labor that is increasingly governed by algorithms. The anonymity and granularity of such work is likely to cause alienation among workers. To date, we know little about how workers reconcile such potential feelings of alienation with their simultaneous commitment to the platform. Based on a longitudinal survey of 460 workers on a large microworking platform and a combination of quan…
Drivers and barriers in public diplomacy evaluation
While the need for evaluation has become increasingly emphasized within the global public diplomacy community, recent research suggests the state of the practice is grim. However, the few writings that exist on evaluation practices in public diplomacy are anecdotal and focus mainly on obstacles to enacting evaluation behavior. Little is known about evaluation-related perceptions, motivations, and attitudes of public diplomacy practitioners themse…
Dimensions of diversity
In this study we empirically map the field of media and communication studies (MCS) by focusing on relationships between cognitive dimensions (such as research topics and approaches) on the one hand and material dimensions (such as funding and institutionalization) on the other. Our analysis, which focuses on the field of MCS in Switzerland, identifies two clusters of research institutions representing distinct strands of research in the field. R…
Unpacking Joint Attributions of Cities and Nation States as Actors in Global Affairs
Public diplomacy efforts of nation states and cities within these states inevitably develop alongside another, giving rise to joint attributions regarding these entities as actors in global affairs, though also potentially intensifying perceptions of their independent and even contradictory roles in international diplomacy. Variations in attributions of cities and states as more or less conjoint actors can be expected to affect both the visibilit…
Muzzling social media
Many organizations struggle to meaningfully engage with their stakeholders on political, societal and environmental topics via social media. Often such discourses unravel into splintered and negative conversations, raising the question whether organizations can and should exercise some level of control and ‘steering’ in these conversations and, if so, how stakeholders would react to such ‘top down’ moderation. Existing studies lack empirical insi…
Evolution of a field
In this paper, we present the evolution of Swiss Media and Communication Studies over the last decade by summarizing the main results from a project funded by the Swiss University Conference (2008–2017). We give an overall picture of the growth in the field (in terms of student numbers, resources and activities), look at diversity in terms of topics (two clusters are identified and presented with respect to various indicators), present changes at…
The 4D Model of the country image
This conceptual article proposes a new integrative model of the country image by drawing on advances from the fields of business studies, social psychology, political science, and communication science. To interrelate different approaches, a communication management perspective is applied, providing a basic terminological framework systemizing the central constructs of country image, country reputation, country brand, and country identity. On thi…
Dimensions of diversity
In this study we empirically map the field of media and communication studies (MCS) by focusing on relationships between cognitive dimensions (such as research topics and approaches) on the one hand and material dimensions (such as funding and institutionalization) on the other. Our analysis, which focuses on the field of MCS in Switzerland, identifies two clusters of research institutions representing distinct strands of research in the field. R…
Measuring Country Image
Measuring Country Image
The constitution and effects of country images
Drivers and barriers in public diplomacy evaluation
While the need for evaluation has become increasingly emphasized within the global public diplomacy community, recent research suggests the state of the practice is grim. However, the few writings that exist on evaluation practices in public diplomacy are anecdotal and focus mainly on obstacles to enacting evaluation behavior. Little is known about evaluation-related perceptions, motivations, and attitudes of public diplomacy practitioners themse…
Evolution of a field
In this paper, we present the evolution of Swiss Media and Communication Studies over the last decade by summarizing the main results from a project funded by the Swiss University Conference (2008–2017). We give an overall picture of the growth in the field (in terms of student numbers, resources and activities), look at diversity in terms of topics (two clusters are identified and presented with respect to various indicators), present changes at…
Professionals, purpose-seekers, and passers-through
Digital microwork consists of remote and highly decontextualized labor that is increasingly governed by algorithms. The anonymity and granularity of such work is likely to cause alienation among workers. To date, we know little about how workers reconcile such potential feelings of alienation with their simultaneous commitment to the platform. Based on a longitudinal survey of 460 workers on a large microworking platform and a combination of quan…
Towards a deliberative framework for responsible innovation in artificial intelligence
The rapid innovation in artificial intelligence (AI) is raising concerns regarding human autonomy, agency, fairness, and justice. While responsible stewardship of innovation calls for public engagement, inclusiveness, and informed discourse, AI seemingly challenges such informed discourse by way of its opacity (poor transparency, explainability, and accountability). We apply a deliberative approach to propose a framework for responsible innovatio…
Muzzling social media
Many organizations struggle to meaningfully engage with their stakeholders on political, societal and environmental topics via social media. Often such discourses unravel into splintered and negative conversations, raising the question whether organizations can and should exercise some level of control and ‘steering’ in these conversations and, if so, how stakeholders would react to such ‘top down’ moderation. Existing studies lack empirical insi…
Unpacking Joint Attributions of Cities and Nation States as Actors in Global Affairs
Public diplomacy efforts of nation states and cities within these states inevitably develop alongside another, giving rise to joint attributions regarding these entities as actors in global affairs, though also potentially intensifying perceptions of their independent and even contradictory roles in international diplomacy. Variations in attributions of cities and states as more or less conjoint actors can be expected to affect both the visibilit…
On track to biopower? Toward a conceptual framework for user compliance in digital self-tracking
Digital self-tracking technologies, such as mobile applications and wearables have become commonplace, mediating users’ fitness and health management efforts by providing performance recommendations. While digital self-tracking technologies have been welcomed by some as useful tools in users’ pursuit of healthier and happier lives, they have also drawn criticisms, especially regarding body surveillance and control stemming from their embedded per…
“We're right in the foothills”
Purpose The adoption of artificial intelligence (AI) is among the most pressing topics in contemporary corporate communication research. However, there are, so far, little empirical studies on how AI is actually implemented and how it is changing professional communication practice. Design/methodology/approach We apply the perspective of sociotechnical systems theory to explore current AI use and application in large corporate communication depar…
Nordic Perspectives on Strategic Communication
Over the past two decades, the Nordic countries have attracted attention, for instance, due to their high rankings in surveys of happiness and a range of other economic and social indicators. This special issue investigates how strategic communication is theorized and practiced within this regional context, focusing on the distinctive conditions that shape both conceptual frameworks and professional approaches. In this introduction, we first ask …
Excellence through learning
Purpose Chief communication officers (CCOs) face increasingly complex challenges due to dynamic developments in the technological, sociopolitical and economic spheres. Consequently, they are forced to continuously develop their competencies to innovate at a high speed, future-proof their teams and create communication excellence. While learning on the leadership level is well-studied from a management perspective, little is known about how CCOs p…
Political science (9 works) · Sociology (9 works) · Computer Science (7 works) · Psychology (7 works) · Law (6 works) · Law (6 works) · Public Relations and Crisis Communication (6 works) · Social Psychology (5 works) · Social Psychology (5 works) · Politics (4 works)