Patricia Sanmiguel
Biographic Data
| ID | 4168997 |
|---|---|
| NAME | Patricia Sanmiguel |
| GIVEN NAMES | Patricia |
| FAMILY NAME | Sanmiguel |
| SIGNATURE | SANMIGUEL P |
| AFFILIATIONS | Universidad de Navarra |
| ORCID | 0000-0002-0438-2830 |
| VERIFIED | Yes |
| TOTAL WORKS | 6 |
| TOTAL CITATIONS | 2 |
| WORKS AS AUTHOR | 6 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2019 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 1 |
Kidfluencers en YouTube
Purpose. This study examines the advertising content and commercial relationships of Spanish kidfluencers on YouTube, with the aim of characterizing their profiles and level of professionalization, analyzing the nature of their content and family dynamics, identifying brand presence and collaboration types, and exploring the most common formats of integration. Methodology. A mixed-methods approach was adopted. A total of 1,306 posts from ten chan…
Not solely influencers in the communication plan
En los últimos años, las redes sociales e influencers están dominando las campañas de comunicación, debido a su poder de influencia en los consumidores. Como resultado, algunos de los actores tradicionales de la comunicación no están siendo considerados en los planes de comunicación. Sin embargo, no existe ningún estudio que confirme su pérdida de influencia sobre el consumidor y sus decisiones de compra. Tomando el caso de la compra en moda, el …
Social Media in the Fashion Industry
This book introduces social network fundamentals in the fashion domain. It addresses the creation of social media marketing plans, highlighting strategic approaches that allow fashion brands to differentiate themselves in the ephemeral and challenging fashion context. Through a variety of academic and professional sources and by sharing the results of their own research, the authors present research methodologies, including netnography, visual, s…
Description of the Exposure of the Most-Followed Spanish Instamoms’ Children to Social Media
There is evidence of the risk of overexposure of children on social networks by parents working as influencers. A cross-sectional study of the profiles of the sixteen most-followed Instamoms in Spain was carried out. An analysis of these profiles was performed over a full month (April 2022), three times a week, to describe the representation of influencers' children in the posts shared by them, as well as their role in the Instamoms' marketing. A…
Fashion communication research
This document, designed and written during the conference FACTUM19, has two main goals: to help consolidate Fashion Communication as an academic field, and to support an international and interdisciplinary network of scholars in the area, whose collaboration may lead to a larger body of research and, in turn, to further academic recognition. To do so, it outlines main research topics, approaches and challenges, as well as related industry issues …
The impact of attitudes towards influencers amongst millennial fashion buyers
The aim of this paper is to identify influencers and the way they affect the behavior of millennial buyers in the process of consuming fashion goods. The paper examines the literature on opinion leaders, ranging from the origins of the concept to its developments within the context of the Internet. The shift from influential to influencer and the different types of influencer are examined and certain hypotheses regarding the role of influencers (…
Fashion communication research
This document, designed and written during the conference FACTUM19, has two main goals: to help consolidate Fashion Communication as an academic field, and to support an international and interdisciplinary network of scholars in the area, whose collaboration may lead to a larger body of research and, in turn, to further academic recognition. To do so, it outlines main research topics, approaches and challenges, as well as related industry issues …
The impact of attitudes towards influencers amongst millennial fashion buyers
The aim of this paper is to identify influencers and the way they affect the behavior of millennial buyers in the process of consuming fashion goods. The paper examines the literature on opinion leaders, ranging from the origins of the concept to its developments within the context of the Internet. The shift from influential to influencer and the different types of influencer are examined and certain hypotheses regarding the role of influencers (…
The impact of attitudes towards influencers amongst millennial fashion buyers
The aim of this paper is to identify influencers and the way they affect the behavior of millennial buyers in the process of consuming fashion goods. The paper examines the literature on opinion leaders, ranging from the origins of the concept to its developments within the context of the Internet. The shift from influential to influencer and the different types of influencer are examined and certain hypotheses regarding the role of influencers (…
Fashion communication research
This document, designed and written during the conference FACTUM19, has two main goals: to help consolidate Fashion Communication as an academic field, and to support an international and interdisciplinary network of scholars in the area, whose collaboration may lead to a larger body of research and, in turn, to further academic recognition. To do so, it outlines main research topics, approaches and challenges, as well as related industry issues …
Description of the Exposure of the Most-Followed Spanish Instamoms’ Children to Social Media
There is evidence of the risk of overexposure of children on social networks by parents working as influencers. A cross-sectional study of the profiles of the sixteen most-followed Instamoms in Spain was carried out. An analysis of these profiles was performed over a full month (April 2022), three times a week, to describe the representation of influencers' children in the posts shared by them, as well as their role in the Instamoms' marketing. A…
Not solely influencers in the communication plan
En los últimos años, las redes sociales e influencers están dominando las campañas de comunicación, debido a su poder de influencia en los consumidores. Como resultado, algunos de los actores tradicionales de la comunicación no están siendo considerados en los planes de comunicación. Sin embargo, no existe ningún estudio que confirme su pérdida de influencia sobre el consumidor y sus decisiones de compra. Tomando el caso de la compra en moda, el …
Social Media in the Fashion Industry
This book introduces social network fundamentals in the fashion domain. It addresses the creation of social media marketing plans, highlighting strategic approaches that allow fashion brands to differentiate themselves in the ephemeral and challenging fashion context. Through a variety of academic and professional sources and by sharing the results of their own research, the authors present research methodologies, including netnography, visual, s…
Kidfluencers en YouTube
Purpose. This study examines the advertising content and commercial relationships of Spanish kidfluencers on YouTube, with the aim of characterizing their profiles and level of professionalization, analyzing the nature of their content and family dynamics, identifying brand presence and collaboration types, and exploring the most common formats of integration. Methodology. A mixed-methods approach was adopted. A total of 1,306 posts from ten chan…
Computer Science (4 works) · Advertising (3 works) · Business (3 works) · Digital Marketing and Social Media (3 works) · Advertising and Communication Studies (2 works) · Communication and COVID-19 Impact (2 works) · Consumer Behavior in Brand Consumption and Identification (2 works) · Digital Communication and Language (2 works) · Digital Media and Visual Art (2 works) · Influencer marketing (2 works)