Ruth Avidar
Biographic Data
| ID | 4169765 |
|---|---|
| NAME | Ruth Avidar |
| GIVEN NAMES | Ruth |
| FAMILY NAME | Avidar |
| SIGNATURE | AVIDAR R |
| AFFILIATIONS | The Max Stern Yezreel Valley College |
| ORCID | 0000-0002-4607-6006 |
| VERIFIED | Yes |
| TOTAL WORKS | 11 |
| TOTAL CITATIONS | 16 |
| AUTHOR COUNT | 11 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2011 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 2 |
Creating and consuming AI-generated content
Purpose This study explores the ethical and trust-related implications of artificial intelligence (AI) in strategic communication. It compares professional content creators (e.g. journalists, public relations (PR) practitioners and advertising practitioners) and content consumers, focusing on differences in AI knowledge, trust and attitudes toward responsible AI practices. Design/methodology/approach A quantitative survey examined participants’ A…
The paradox of technology acceptance
Purpose The adoption of artificial intelligence (AI) in public relations (PR) is no longer about whether firms will embrace these tools but how they will integrate them. Using the technology acceptance model (TAM) and strengths, weaknesses, opportunities and threats (SWOT) frameworks, this study explores AI adoption in the PR industry, examining usage patterns, ethical considerations and integration challenges. Design/methodology/approach Using s…
Is it Indeed Mainly a Matter of Budget? Strategic Pitfalls in Nonprofits Serving At-Risk Youth in Israel
Exploring Israeli media practitioners transition into the favourable high-tech sector
‘God forbid we’d be infected’
This article explores framing and online counter-framing within an Israeli cultural context. It investigates the case study of the Corona Cruise Ship (Diamond Princess), applying qualitative, inductive frame analysis to two content samples: all (N = 47) news articles published regarding the Corona Cruise Ship on two popular Israeli news sites (News 12 Company and YNET News); 342 randomly sampled, individual posts from the articles’ comments secti…
If you follow me, I might (mis)lead you
This study investigates the effects of the two leading prime ministerial candidates’ personal Facebook and Twitter accounts and the effects of exposure to the general social media and web discourse in Hebrew on voters’ agendas during Israel’s April 2019 election. All the posts that appeared on the contenders’ accounts at a point in time in each of the four pre-election campaign weeks were analyzed to identify prominent issues. Social media and we…
Smartphone usage among young Israeli adults
The aim of this article is to map smartphone usage among young Israeli adults. Data were gathered using a combined methodological approach, comprising a representative survey of 550 young Israeli adults (21–31 years old), followed by interviews with 60 undergraduate students. Five functions of gratification clusters were analysed. The highest gratification function was the integrative, followed by the cognitive, diversion, emotional, and environm…
Online agenda-setting research
Agenda-setting research has been performed for more than four decades, both in traditional and online media, and the tools employed for this task have been very much accepted by media researchers around the world. Nevertheless, analysis of the public agenda in new media, particularly across social networks, requires re-thinking these same tools, which creates a series of methodological and theoretical challenges. The present paper seeks to illumi…
Trends in public and media agenda-setting during the 2015 Israeli elections
The emergence of new media, primarily social networks, raises questions about the interactions at play between ‘new’ and ‘old’ media in terms of the media and the public agendas. This topic is particularly relevant during elections. By analysing news from three Israeli television channels and using an online monitoring system to analyse user discourse over six weeks preceding Election Day, this article seeks to trace the shaping processes of the …
Fighting, worrying and sharing
This study looks at the roles that WhatsApp, the popular smartphone application, played in the lives of Israeli citizens, who were exposed to war menaces during July 2014. During the war, WhatsApp became the subject of public, media, and political discourse, especially within the context of disseminating information related to combat – ‘authentic’ news items (before they were published in the media) alongside rumors that were devoid of factual ba…
Israeli public relations and the Internet
This paper explores Israeli online public relations practice, including Web 1.0, and social media usage among Israeli public relations practitioners and organizations. The paper demonstrates a gap between the dialogic potential of the Internet and its actual utilization by Israeli practitioners and organizations. Still, it is expected that Internet usage, and mainly social media usage among Israeli practitioners will grow as well as their awarene…
Fighting, worrying and sharing
This study looks at the roles that WhatsApp, the popular smartphone application, played in the lives of Israeli citizens, who were exposed to war menaces during July 2014. During the war, WhatsApp became the subject of public, media, and political discourse, especially within the context of disseminating information related to combat – ‘authentic’ news items (before they were published in the media) alongside rumors that were devoid of factual ba…
Online agenda-setting research
Agenda-setting research has been performed for more than four decades, both in traditional and online media, and the tools employed for this task have been very much accepted by media researchers around the world. Nevertheless, analysis of the public agenda in new media, particularly across social networks, requires re-thinking these same tools, which creates a series of methodological and theoretical challenges. The present paper seeks to illumi…
Trends in public and media agenda-setting during the 2015 Israeli elections
The emergence of new media, primarily social networks, raises questions about the interactions at play between ‘new’ and ‘old’ media in terms of the media and the public agendas. This topic is particularly relevant during elections. By analysing news from three Israeli television channels and using an online monitoring system to analyse user discourse over six weeks preceding Election Day, this article seeks to trace the shaping processes of the …
Israeli public relations and the Internet
This paper explores Israeli online public relations practice, including Web 1.0, and social media usage among Israeli public relations practitioners and organizations. The paper demonstrates a gap between the dialogic potential of the Internet and its actual utilization by Israeli practitioners and organizations. Still, it is expected that Internet usage, and mainly social media usage among Israeli practitioners will grow as well as their awarene…
Israeli public relations and the Internet
This paper explores Israeli online public relations practice, including Web 1.0, and social media usage among Israeli public relations practitioners and organizations. The paper demonstrates a gap between the dialogic potential of the Internet and its actual utilization by Israeli practitioners and organizations. Still, it is expected that Internet usage, and mainly social media usage among Israeli practitioners will grow as well as their awarene…
Fighting, worrying and sharing
This study looks at the roles that WhatsApp, the popular smartphone application, played in the lives of Israeli citizens, who were exposed to war menaces during July 2014. During the war, WhatsApp became the subject of public, media, and political discourse, especially within the context of disseminating information related to combat – ‘authentic’ news items (before they were published in the media) alongside rumors that were devoid of factual ba…
Trends in public and media agenda-setting during the 2015 Israeli elections
The emergence of new media, primarily social networks, raises questions about the interactions at play between ‘new’ and ‘old’ media in terms of the media and the public agendas. This topic is particularly relevant during elections. By analysing news from three Israeli television channels and using an online monitoring system to analyse user discourse over six weeks preceding Election Day, this article seeks to trace the shaping processes of the …
Smartphone usage among young Israeli adults
The aim of this article is to map smartphone usage among young Israeli adults. Data were gathered using a combined methodological approach, comprising a representative survey of 550 young Israeli adults (21–31 years old), followed by interviews with 60 undergraduate students. Five functions of gratification clusters were analysed. The highest gratification function was the integrative, followed by the cognitive, diversion, emotional, and environm…
Online agenda-setting research
Agenda-setting research has been performed for more than four decades, both in traditional and online media, and the tools employed for this task have been very much accepted by media researchers around the world. Nevertheless, analysis of the public agenda in new media, particularly across social networks, requires re-thinking these same tools, which creates a series of methodological and theoretical challenges. The present paper seeks to illumi…
If you follow me, I might (mis)lead you
This study investigates the effects of the two leading prime ministerial candidates’ personal Facebook and Twitter accounts and the effects of exposure to the general social media and web discourse in Hebrew on voters’ agendas during Israel’s April 2019 election. All the posts that appeared on the contenders’ accounts at a point in time in each of the four pre-election campaign weeks were analyzed to identify prominent issues. Social media and we…
‘God forbid we’d be infected’
This article explores framing and online counter-framing within an Israeli cultural context. It investigates the case study of the Corona Cruise Ship (Diamond Princess), applying qualitative, inductive frame analysis to two content samples: all (N = 47) news articles published regarding the Corona Cruise Ship on two popular Israeli news sites (News 12 Company and YNET News); 342 randomly sampled, individual posts from the articles’ comments secti…
The paradox of technology acceptance
Purpose The adoption of artificial intelligence (AI) in public relations (PR) is no longer about whether firms will embrace these tools but how they will integrate them. Using the technology acceptance model (TAM) and strengths, weaknesses, opportunities and threats (SWOT) frameworks, this study explores AI adoption in the PR industry, examining usage patterns, ethical considerations and integration challenges. Design/methodology/approach Using s…
Is it Indeed Mainly a Matter of Budget? Strategic Pitfalls in Nonprofits Serving At-Risk Youth in Israel
Exploring Israeli media practitioners transition into the favourable high-tech sector
Creating and consuming AI-generated content
Purpose This study explores the ethical and trust-related implications of artificial intelligence (AI) in strategic communication. It compares professional content creators (e.g. journalists, public relations (PR) practitioners and advertising practitioners) and content consumers, focusing on differences in AI knowledge, trust and attitudes toward responsible AI practices. Design/methodology/approach A quantitative survey examined participants’ A…
Political science (8 works) · Sociology (8 works) · Public relations (7 works) · Law (6 works) · Media Studies and Communication (6 works) · Law (5 works) · Public Relations and Crisis Communication (5 works) · Social media (5 works) · Business (4 works) · Computer Science (4 works)