Joon Kyoung Kim
Biographic Data
| ID | 4170775 |
|---|---|
| NAME | Joon Kyoung Kim |
| GIVEN NAMES | Joon Kyoung |
| FAMILY NAME | Kim |
| SIGNATURE | KIM J K |
| AFFILIATIONS | University of South Carolina |
| ORCID | 0000-0001-9325-5667 |
| VERIFIED | Yes |
| TOTAL WORKS | 9 |
| TOTAL CITATIONS | 1 |
| WORKS AS AUTHOR | 9 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2019 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 1 |
Unpacking the Effects of Media Racism Exposure on Multidimensional Activism Among Asian Americans
Anti-Asian racism has intensified during the COVID-19 pandemic and recent political events, fueling media hate and adversely affecting Asian communities. We investigate how anti-Asian racism exposure via media influences Asian activism across five dimensions—collective, financial, dialogic, online, and symbolic. Analysis of survey responses from nearly 800 Asians across the United States indicates that media racism exposure was positively associa…
Do Communication Managers Trust AI Fact-Checking? An Examination of Ethical Decision-Making, Credibility, and Fact-Checking Behavior
Artificial intelligence (AI) is transforming how people consume information online, raising ethical concerns about misinformation, accountability, and trust. As AI-generated content proliferates, communication leaders are increasingly tasked to verify content, making fact-checking an ethical and professional responsibility. This study examines how ethical decision-making and perceived credibility shape communication managers’ (N = 335) use of AI-…
How can organizations improve hiring practices with AI? An examination of predictors of AI acceptance in hiring and recruitment
Purpose Artificial intelligence (AI) has been used in employee recruitment through resume screening, interviewing, and decision-making in recent years. Communicating with job candidates about the use of AI is crucial for organizations’ hiring practices. The study examines the predictors of AI acceptance and objection in the AI-driven hiring process and explores the role of anxiety in AI technology’s acceptance. Design/methodology/approach We cond…
Enhancing corporate social advocacy support
This study examinesthe role of self-efficacy, response efficacy, and collective efficacy inshaping individuals’ attitudes toward corporate social advocacy (CSA), purchaseintentions, and positive word-of-mouth (WOM) intentions toward companiespracticing CSA. Two online surveys (Study 1: N = 329; Study 2: N= 317) were conducted by using a real company’s CSA on two issues: LGBTQ +rights (Study 1) and racial justice (Study 2). Response efficacy was p…
Fight the Virus and Fight the Bias
The global COVID-19 pandemic reinforced anti-Asian biases, accompanied by the rise of violence against Asians. We examined Asian Americans’ engagement in activism to combat anti-Asian racism and advance their community using the situational theory of problem solving (STOPS) and two additional factors—past discrimination and subjective norms. Asian American activism includes social media, political, and advocacy actions. Structural equation modeli…
Exploring the role of issue involvement and brand attachment in shaping consumer response toward corporate social advocacy (CSA) initiatives
This study adopts the consumer-centric perspective, through the lens of the consumer involvement theory and stakeholder theory, to examine the role of consumer involvement in shaping individuals’ attitudinal and behavioural responses toward Nike’s 30th Anniversary ad campaign featuring Colin Kaepernick. Specifically, a survey (N = 345) was conducted to examine how consumers’ cognitive and affective involvement regarding the issue of NFL national …
Do state regulations on e-cigarettes have impacts on the e-cigarette prevalence
Our analysis indicates the potential of states' policy efforts to regulate e-cigarettes comprehensively in leading significant changes to e-cigarette prevalence in their populations
Electronic Cigarette Companies’ Twitter Messages
Despite increased controversies over the health effects of electronic cigarettes (e-cigarettes), little is known about how the public interest issue has been discussed by e-cigarette companies on social media. Using arguments from the theory of planned behavior as a guide, this study examines how e-cigarette companies engage with potential customers on Twitter. Using quantitative content analysis, this study examined 525 tweets from the top five …
What Shapes Environmental Responsibility Perceptions? Measuring Value Orientations as a Predictor of Situational Motivations and Communicative Action
This study investigates individuals’ cognitive, motivational, and communication responses regarding an environmental CSR issue using arguments from the situational theory of problem-solving (STOPS) with a cross-situational factor as an antecedent. Survey results provide empirical support for the application of the STOPS in a CSR communication context and suggest that a collectivistic orientation predicts individuals’ situational perceptions and c…
What Shapes Environmental Responsibility Perceptions? Measuring Value Orientations as a Predictor of Situational Motivations and Communicative Action
This study investigates individuals’ cognitive, motivational, and communication responses regarding an environmental CSR issue using arguments from the situational theory of problem-solving (STOPS) with a cross-situational factor as an antecedent. Survey results provide empirical support for the application of the STOPS in a CSR communication context and suggest that a collectivistic orientation predicts individuals’ situational perceptions and c…
Electronic Cigarette Companies’ Twitter Messages
Despite increased controversies over the health effects of electronic cigarettes (e-cigarettes), little is known about how the public interest issue has been discussed by e-cigarette companies on social media. Using arguments from the theory of planned behavior as a guide, this study examines how e-cigarette companies engage with potential customers on Twitter. Using quantitative content analysis, this study examined 525 tweets from the top five …
What Shapes Environmental Responsibility Perceptions? Measuring Value Orientations as a Predictor of Situational Motivations and Communicative Action
This study investigates individuals’ cognitive, motivational, and communication responses regarding an environmental CSR issue using arguments from the situational theory of problem-solving (STOPS) with a cross-situational factor as an antecedent. Survey results provide empirical support for the application of the STOPS in a CSR communication context and suggest that a collectivistic orientation predicts individuals’ situational perceptions and c…
Do state regulations on e-cigarettes have impacts on the e-cigarette prevalence
Our analysis indicates the potential of states' policy efforts to regulate e-cigarettes comprehensively in leading significant changes to e-cigarette prevalence in their populations
Exploring the role of issue involvement and brand attachment in shaping consumer response toward corporate social advocacy (CSA) initiatives
This study adopts the consumer-centric perspective, through the lens of the consumer involvement theory and stakeholder theory, to examine the role of consumer involvement in shaping individuals’ attitudinal and behavioural responses toward Nike’s 30th Anniversary ad campaign featuring Colin Kaepernick. Specifically, a survey (N = 345) was conducted to examine how consumers’ cognitive and affective involvement regarding the issue of NFL national …
Fight the Virus and Fight the Bias
The global COVID-19 pandemic reinforced anti-Asian biases, accompanied by the rise of violence against Asians. We examined Asian Americans’ engagement in activism to combat anti-Asian racism and advance their community using the situational theory of problem solving (STOPS) and two additional factors—past discrimination and subjective norms. Asian American activism includes social media, political, and advocacy actions. Structural equation modeli…
Enhancing corporate social advocacy support
This study examinesthe role of self-efficacy, response efficacy, and collective efficacy inshaping individuals’ attitudes toward corporate social advocacy (CSA), purchaseintentions, and positive word-of-mouth (WOM) intentions toward companiespracticing CSA. Two online surveys (Study 1: N = 329; Study 2: N= 317) were conducted by using a real company’s CSA on two issues: LGBTQ +rights (Study 1) and racial justice (Study 2). Response efficacy was p…
Unpacking the Effects of Media Racism Exposure on Multidimensional Activism Among Asian Americans
Anti-Asian racism has intensified during the COVID-19 pandemic and recent political events, fueling media hate and adversely affecting Asian communities. We investigate how anti-Asian racism exposure via media influences Asian activism across five dimensions—collective, financial, dialogic, online, and symbolic. Analysis of survey responses from nearly 800 Asians across the United States indicates that media racism exposure was positively associa…
Do Communication Managers Trust AI Fact-Checking? An Examination of Ethical Decision-Making, Credibility, and Fact-Checking Behavior
Artificial intelligence (AI) is transforming how people consume information online, raising ethical concerns about misinformation, accountability, and trust. As AI-generated content proliferates, communication leaders are increasingly tasked to verify content, making fact-checking an ethical and professional responsibility. This study examines how ethical decision-making and perceived credibility shape communication managers’ (N = 335) use of AI-…
How can organizations improve hiring practices with AI? An examination of predictors of AI acceptance in hiring and recruitment
Purpose Artificial intelligence (AI) has been used in employee recruitment through resume screening, interviewing, and decision-making in recent years. Communicating with job candidates about the use of AI is crucial for organizations’ hiring practices. The study examines the predictors of AI acceptance and objection in the AI-driven hiring process and explores the role of anxiety in AI technology’s acceptance. Design/methodology/approach We cond…
Political science (5 works) · Psychology (4 works) · Business (3 works) · Corporate Social Responsibility Reporting (3 works) · Medicine (3 works) · Public relations (3 works) · Sociology (3 works) · Advertising (2 works) · AI in Service Interactions (2 works) · Asian americans (2 works)