Carol J Pardun
Biographic Data
| ID | 4170776 |
|---|---|
| NAME | Carol J Pardun |
| GIVEN NAMES | Carol J |
| FAMILY NAME | Pardun |
| SIGNATURE | PARDUN C J |
| AFFILIATIONS | University of North Carolina at Chapel Hill |
| VERIFIED | No |
| TOTAL WORKS | 8 |
| TOTAL CITATIONS | 31 |
| AUTHOR COUNT | 8 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 1995 |
| LATEST PUBLICATION YEAR | 2021 |
| H-INDEX | 3 |
How Twitter drives the global news agenda
A manual content analysis compares 6019 Twitter comments from six countries during the 2016 US presidential election. Twitter comments were positive about Trump and negative about Clinton in Russia, the US and also in India and China. In the UK and Brazil, Twitter comments were largely negative about both candidates. Twitter sources for Clinton comments were more frequently from journalists and news companies, and still more negative than positiv…
Electronic Cigarette Companies’ Twitter Messages
Despite increased controversies over the health effects of electronic cigarettes (e-cigarettes), little is known about how the public interest issue has been discussed by e-cigarette companies on social media. Using arguments from the theory of planned behavior as a guide, this study examines how e-cigarette companies engage with potential customers on Twitter. Using quantitative content analysis, this study examined 525 tweets from the top five …
Sexy Media Matter
OBJECTIVE. To assess over time whether exposure to sexual content in 4 mass media (television, movies, music, and magazines) used by early adolescents predicts sexual behavior in middle adolescence. METHODS. An in-home longitudinal survey of 1017 black and white adolescents from 14 middle schools in central North Carolina was conducted. Each teen was interviewed at baseline when he or she was 12 to 14 years old and again 2 years later using a com…
Linking Exposure to Outcomes
A media-use questionnaire was completed by 3,261 7th and 8th graders and a subsample of 1,074 respondents was interviewed about their sexual attitudes and be-haviors. Based on results from the media survey, respondents ’ top television shows, movies, music, Internet sites, and newspapers were content analyzed for portrayals or references to pubertal development, romantic relationships, body exposure or nu-dity, sexual innuendo, touching and kissi…
Accessing Adolescents
This article describes a protocol that was effective in collecting media-use pattern and sensitive health data from young adolescents. Students from three public school districts in the southeastern United States were recruited to participate in a study of the impact of the media on adolescents’ sexual health. Using a 34-page mailed survey, extensive media-use pattern data were gathered from 3,261 7th and 8th graders (a 65% response rate) after s…
Reading Newspapers Ranked Lowest versus other Media for Early Teens
Re. Bsearchers have long been interested in adolescents' media use. Surprisingly, however, few studies have investigated young teens' newspaper consumption habits. These studies document the significant declines in newspaper readership in general and among young readers in particular.' Fewer researchers have examined the impact of race on newspaper readership.^ Additionally, there are no large-scale studies that specifically look at racial differ…
Corporate Web sites in traditional print advertisements
This study attempts to better understand how marketers are creating bridges between traditional advertising and the Internet. As such, it describes the Web presence in print advertisement. A content analysis of 1,249 ads in 20 magazines found: 42 percent included Web addresses; Business Week ads were most likely to include Web addresses; 98 percent of print advertisements for autos included Web addresses, while office equipment advertisements (in…
Strange Bedfellows
This study used content analysis to examine the use of religious and sexual imagery in rock music videos to determine how frequently such images were used and how frequently they were combined within the same video. A total of 160 videos were analyzed for presence or absence of religious or sexual imagery. The results of this study argue that religious imagery is present in videos in significant, nonrandom fashion. In addition, the study contends…
Linking Exposure to Outcomes
A media-use questionnaire was completed by 3,261 7th and 8th graders and a subsample of 1,074 respondents was interviewed about their sexual attitudes and be-haviors. Based on results from the media survey, respondents ’ top television shows, movies, music, Internet sites, and newspapers were content analyzed for portrayals or references to pubertal development, romantic relationships, body exposure or nu-dity, sexual innuendo, touching and kissi…
Accessing Adolescents
This article describes a protocol that was effective in collecting media-use pattern and sensitive health data from young adolescents. Students from three public school districts in the southeastern United States were recruited to participate in a study of the impact of the media on adolescents’ sexual health. Using a 34-page mailed survey, extensive media-use pattern data were gathered from 3,261 7th and 8th graders (a 65% response rate) after s…
Corporate Web sites in traditional print advertisements
This study attempts to better understand how marketers are creating bridges between traditional advertising and the Internet. As such, it describes the Web presence in print advertisement. A content analysis of 1,249 ads in 20 magazines found: 42 percent included Web addresses; Business Week ads were most likely to include Web addresses; 98 percent of print advertisements for autos included Web addresses, while office equipment advertisements (in…
Reading Newspapers Ranked Lowest versus other Media for Early Teens
Re. Bsearchers have long been interested in adolescents' media use. Surprisingly, however, few studies have investigated young teens' newspaper consumption habits. These studies document the significant declines in newspaper readership in general and among young readers in particular.' Fewer researchers have examined the impact of race on newspaper readership.^ Additionally, there are no large-scale studies that specifically look at racial differ…
Strange Bedfellows
This study used content analysis to examine the use of religious and sexual imagery in rock music videos to determine how frequently such images were used and how frequently they were combined within the same video. A total of 160 videos were analyzed for presence or absence of religious or sexual imagery. The results of this study argue that religious imagery is present in videos in significant, nonrandom fashion. In addition, the study contends…
Corporate Web sites in traditional print advertisements
This study attempts to better understand how marketers are creating bridges between traditional advertising and the Internet. As such, it describes the Web presence in print advertisement. A content analysis of 1,249 ads in 20 magazines found: 42 percent included Web addresses; Business Week ads were most likely to include Web addresses; 98 percent of print advertisements for autos included Web addresses, while office equipment advertisements (in…
Accessing Adolescents
This article describes a protocol that was effective in collecting media-use pattern and sensitive health data from young adolescents. Students from three public school districts in the southeastern United States were recruited to participate in a study of the impact of the media on adolescents’ sexual health. Using a 34-page mailed survey, extensive media-use pattern data were gathered from 3,261 7th and 8th graders (a 65% response rate) after s…
Reading Newspapers Ranked Lowest versus other Media for Early Teens
Re. Bsearchers have long been interested in adolescents' media use. Surprisingly, however, few studies have investigated young teens' newspaper consumption habits. These studies document the significant declines in newspaper readership in general and among young readers in particular.' Fewer researchers have examined the impact of race on newspaper readership.^ Additionally, there are no large-scale studies that specifically look at racial differ…
Linking Exposure to Outcomes
A media-use questionnaire was completed by 3,261 7th and 8th graders and a subsample of 1,074 respondents was interviewed about their sexual attitudes and be-haviors. Based on results from the media survey, respondents ’ top television shows, movies, music, Internet sites, and newspapers were content analyzed for portrayals or references to pubertal development, romantic relationships, body exposure or nu-dity, sexual innuendo, touching and kissi…
Sexy Media Matter
OBJECTIVE. To assess over time whether exposure to sexual content in 4 mass media (television, movies, music, and magazines) used by early adolescents predicts sexual behavior in middle adolescence. METHODS. An in-home longitudinal survey of 1017 black and white adolescents from 14 middle schools in central North Carolina was conducted. Each teen was interviewed at baseline when he or she was 12 to 14 years old and again 2 years later using a com…
Electronic Cigarette Companies’ Twitter Messages
Despite increased controversies over the health effects of electronic cigarettes (e-cigarettes), little is known about how the public interest issue has been discussed by e-cigarette companies on social media. Using arguments from the theory of planned behavior as a guide, this study examines how e-cigarette companies engage with potential customers on Twitter. Using quantitative content analysis, this study examined 525 tweets from the top five …
How Twitter drives the global news agenda
A manual content analysis compares 6019 Twitter comments from six countries during the 2016 US presidential election. Twitter comments were positive about Trump and negative about Clinton in Russia, the US and also in India and China. In the UK and Brazil, Twitter comments were largely negative about both candidates. Twitter sources for Clinton comments were more frequently from journalists and news companies, and still more negative than positiv…
Psychology (6 works) · Advertising (5 works) · Content analysis (3 works) · Media Studies and Communication (3 works) · Medicine (3 works) · Political science (3 works) · Population (3 works) · Social Media and Politics (3 works) · Sociology (3 works) · Adolescent Sexual and Reproductive Health (2 works)